With highest number of active users and engagements, Instagram is the king of the social media platforms. However, some Instagram mistakes can hinder your success drastically.
Let’s find out these mistakes and how to avoid them!
1. Neglecting Analytics and Metrics
One of the biggest mistakes many social media managers and Instagram influencers make is not paying attention to their account’s analytics.
Tracking Instagram analytics and metrics provides you with deep insights into how your posts are performing; moreover, it allows you to understand what type of posts your followers want to see from you.
Without analyzing data, you are missing the best way to grow on Instagram and missing out on Instagram metrics that help you optimize your growth strategy and help you grow.
Instagram’s built-in analytics tool provides you with an incredible amount of data, both for your posts and overall reach account.
But to master it, there’s nothing better than using socialBu’s analytics. It helps you compare your metrics over time, track your performance, and automate replies.
2. Having No Strategic Plan
Do you ever ignore the planning of your business for every sale your business makes? Definitely not! Running a successful Instagram business page requires sketching out a strategic plan.
Without a clear plan, you will likely post random, unorganized, and irrelevant posts that will confuse your followers and lead to poor engagement.
A strategic plan allows you to define your purpose, brand statement, vision, and objections on Instagram and guides you on how to deliver your content efficiently.
Some of the main elements to include in your strategy are:
- Who is your target audience? What is their age group and gender?
- Who are your competitors on social media?
- What makes you different on Instagram? Are you providing something original?
3. Ignoring Trends
Everyone is aware of the common Instagram mistakes that can limit Instagram growth. However, trends are something you can never miss out on the popular social media platform. Instagram is a high-paced, trendsetter platform where new trends and memes continuously emerge.
Instagram Trends aren’t just a thing for influencers, but social media managers should be updated on every trend that is relatable to their brand statement and can help them reach new followers.
For instance, by cropping images of viral trends with your brand statement, you can showcase your brand in a fun and trendy manner. This is a great approach to stimulate action from your audience.
4. Using Too Many Hashtags
Hashtags on Instagram are one of the most approachable and effective ways to increase your reach and discoverability on the platform. They are a great way to find target audiences and characterize your content. However, using too many hashtags can backfire on your growth and make your page look like spam.
Instagram allows you to use up to 30 hashtags on posts, but the most common and ideal for brand accounts is up to 2 to 3 hashtags. In addition, use a mix of popular, niche-specific, and branded hashtags and avoid using irrelevant or overused hashtags.
5. Not Using the Newest Features
Instagram’s algorithm is constantly adding new features to enhance its platform. Marketers who know how to adopt new features can significantly benefit from better engagement, growth, and high reach.
As an example, brands that quickly embraced the popular Instagram Reels feature saw a boost in their engagement levels when they posted Reels. Therefore, never ignore or avoid using new features, but adopt them to see how they can improve your Instagram performance.
6. Not Engaging With Followers
If you want to make a name for your brand, not only will you have to curate great content, but also engage with your followers. Instagram is unlike other social media platforms; it’s not a one-way channel; it is a social conversation that’s the whole point of a social media platform.
If you are losing followers on Instagram, it’s probably because you are engaging with your followers. Replying to comments and messages is insufficient to build a strong relationship with your followers. It would help if you also Instagram story features like polls and questions to spark interest and involvement.
Not to mention, Instagram Live is a great way to interact with your followers by answering their questions and interacting in real-time, which will help you create a positive brand experience with your followers.
7. Stealing Content
The only thing worse than having no Instagram strategy and posting random posts is copying others’ content. This is one of the Instagram mistakes that will hamper your brand reputation and alienate your followers.
People follow you because they want to see your unique and original content that provides them value, not something that they already have consumed.
Furthermore, copying other content on Instagram is unethical and violates the Instagram property rights.If you want to repost someone’s post, you should always give them credit by tagging them in the caption.
Conclusion
Instagram is a powerful platform to grow your brand and connect with your audience. To Excel on the platform, you need to create a strategic plan to craft your Instagram growth strategy. Avoid the Instagram mistakes listed in the blog and open up doors of success on the platform.
Use SocialBu to elevate your Instagram by scheduling your posts, tracking analytics, automating replies, and much more!
FAQs
What are the Instagram mistakes?
Some of the Instagram mistakes include not tracking your analytics, not engaging with your followers, copying other creators, not using Instagram’s latest features, spamming too many hashtags, and buying fake followers.
How can I be successful on insta?
- Identify your niche
- Plan out your content strategy
- Use branded hashtags
- Have a call-to-action
- Engage your audience
What not to use Instagram for?
Instagram is a social networking platform that is used for interacting with others and growing your brand. Instagram is not a place for illegal content such as spreading hate against other groups of people, supporting terrorist organizations, and bullying others.
