Instagram Highlights have become a popular feature on the platform, allowing users to curate and showcase their best content. These highlights appear at the top of your profile, making them a valuable tool for attracting and engaging with your audience.

In this article, we will explore 23+ unique Instagram highlight ideas to help you make the most out of this feature in 2024. Let’s dive in!

23+ Instagram story highlight ideas

To secure more Instagram leads, we’ve compiled over 23 effective Instagram highlights Ideas that are sure to enhance your social media strategy.

1. Brand story

Your brand story is an essential part of your Instagram profile. It helps your followers connect with your brand on a deeper level and understand your values and mission. Use Instagram Highlights to tell your brand story by creating a dedicated highlight titled “Our Story” or “About Us”.

In this highlight, share information about your brand, including who you are, how your business started, and what people can expect from your account.

2. Product highlights

If you have specific products or categories that you want to highlight, create individual Instagram Highlights for each of them. This allows your audience to easily navigate through your offerings and find what they’re looking for. Include product details, such as descriptions, available colors, sizes, and features. Add a call-to-action to encourage your followers to make a purchase.

3. Behind-the-Scenes

Give your audience a glimpse behind the scenes of your business by creating a highlight dedicated to behind-the-scenes content. Showcasing the process of creating your products or providing your services adds authenticity and transparency to your brand. It also helps build trust and strengthens the connection between you and your followers.

4. Testimonials and reviews

Social proof is a powerful tool for building trust and credibility. Create an Instagram Highlight specifically for testimonials and reviews from your satisfied customers. Include screenshots or snippets of positive feedback and testimonials. This helps potential customers see real people who have had a positive experience with your brand, making them more likely to trust and purchase from you.

5. FAQ highlights

Answering frequently asked questions helps streamline the customer journey and provides valuable information to your audience. Create an Instagram Highlight dedicated to frequently asked questions (FAQs). Address common inquiries about your products, services, shipping, returns, and any other relevant topics. This saves time for both you and your customers and helps provide a positive user experience.

6. Tutorials and how-to guides

Educate your audience by creating tutorials and how-to guides in the form of Instagram Highlights. Share step-by-step instructions, tips, and tricks related to your products or services. This not only adds value for your followers but also positions you as an expert in your field.

7. Events and promotions

If you frequently host events, sales, or promotions, create a dedicated highlight to showcase them. Include details about upcoming events, discount codes, and limited-time offers. This helps create a sense of urgency and encourages your followers to take action

8. User-generated content

Leverage user-generated content (UGC) by creating a highlight dedicated to showcasing posts from your followers. This not only engages your audience but also serves as social proof for your brand. Encourage your followers to tag you or use a specific hashtag to be featured in your UGC highlight..

9. Collaborations and partnerships

If you collaborate with influencers or other brands, create a highlight to highlight these partnerships. This helps build credibility and exposes your brand to a wider audience. Include behind-the-scenes content, photos or videos of the collaboration, and any relevant information about the partnership.

10. Customer Q&A

Engage with your audience by creating a highlight dedicated to customer Q&A. Encourage your followers to ask questions, and answer them in your Instagram Stories. Save the most valuable and frequently asked questions in your Q&A highlight for easy reference

11. Giveaways and contests

If you frequently run giveaways or contests, create a highlight to showcase them. Include details about the prizes, entry requirements, and deadlines. This creates excitement and encourages your followers to participate.

12. Tips and advice

Share valuable tips and advice related to your niche or industry by creating a highlight dedicated to helpful content. This positions you as a thought leader and provides value to your audience. Whether it’s beauty tips, fitness advice, or business strategies, share your expertise to help your followers

13. Industry news

Share news and updates from your industry. Industry news adds a dynamic layer to your Instagram strategy. Stay ahead with the latest updates and trends in the social media landscape. As we explore unique Instagram highlight ideas for 2024, incorporating industry news can elevate your content.

14. Charity work

Highlight your charitable activities and causes. If you are an influencer one of the best ways to gain followers is doing a charity drive or sharing charitable links for the needy ones.

15. Travel

Share photos and videos from your travels.Whether it’s the sunsets over serene beaches or the hustle of bustling cityscapes, these highlights are a testament to the beauty and richness of our global explorations

16. Recipes

Share recipes that align with your brand especially if you are a food blogger on Instagram. Sharing recipes is a great way to tell more about your cooking skills and to connect with fellow food influencers.

17.Before and after

Share before and after photos of your products or services.Step behind the scenes and witness the magic unfold with our Before and After Highlight, a captivating visual journey showcasing the transformative power of our products or services.

18.Tips and tricks

Share tips and tricks related to your products or services. From expert hacks to insider knowledge, each highlight is a nugget of wisdom crafted to optimize your experience.

19. Milestones

Celebrate your business milestones in the Instagram story highlights by adding all your achievements and life highlights to your Instagram stories.

20. Collaborations

Highlight your collaborations with other businesses or influencers. This will help you make an impression on other influencers.

21. Product launches

If you are a brand owner one of the best ways to market your upcoming launch is by sharing teasers and updates about upcoming products. This will create a great anticipation for your products. Instagram highlights Ideas

22. Industry trends

Sharing industry trends on your Instagram story highlights is a great way to keep your audience informed and engaged. Share trends and insights from your industry and niche to show your expertise of your work, this will elevate your status as an expert in the field.

23. Brand values

If you run a business page on Instagram brand values are the vital most part of your social media strategy to highlight your brand’s values and mission. By sharing brand values on Instagram highlights you create a powerful narrative that not only communicates your brand’s ethos but also engages your audience on a deeper level

Conclusion

In this blog we have covered 23+Instagram highlights ideas. These highlights are a powerful tool for showcasing your brand, engaging your audience, and driving more sales.

By utilizing these unique Instagram highlights ideas, you can elevate your Instagram profile and create a visually appealing and informative experience for your followers. Experiment with different highlight categories and regularly update your highlights to keep your content fresh and engaging.

Start implementing these ideas today and watch your Instagram presence and sales grow. Further, use SocialBu, the ultimate social media management tool that will uplift your content strategy on Instagram. Stay ahead of everyone with SocialBu by scheduling your posts, analyzing your performance, and automating intelligent replies.

FAQs

What are some good Instagram highlight ideas?

Some good Instagram highlight ideas include brand story, product highlights, behind-the-scenes, testimonials and reviews, FAQs, tutorials and how-to guides, events and promotions, user-generated content, collaborations and partnerships, customer Q&A, giveaways and contests, and tips and advice.

How do you make attractive highlights on Instagram?

To make attractive highlights on Instagram, use high-quality visuals, choose a consistent color palette or theme, create custom cover images, use clear and descriptive titles, organize your highlights into categories, and regularly update your content.

What should I name my highlights on Instagram?

When naming your highlights on Instagram, use clear and descriptive titles that reflect the content of each highlight. Consider using keywords related to your niche or industry to optimize discoverability.

How do you write highlights on Instagram?

To write highlights on Instagram, focus on providing valuable information and engaging content. Use concise and clear language, include relevant keywords, and consider using emojis or special characters to make your titles more visually appealing.