TikTok has become one of the most popular social media platforms in recent years, with millions of users worldwide. But have you ever wondered how much money these top TikTok influencers make? In this blog post, we will explore the earnings of the highest-paid TikTok influencers and answer the question, “how much does TikTok pay?”
Who are TikTok Influencers?
TikTok influencers are content creators on the platform who can influence the decision of people. It means they can influence the followers to purchase certain things or adopt certain habits. However, there are two types of influencers.
Entertainment Focused Only
Some influencers are those content creators that become famous for their specific style. We can take the example of Khaby Lame, one of the most famous TikTok influencers with 153M followers on TikTok.
He became famous for his style of creating mocking reaction videos to exaggerated solutions for life hacks or anything else that is unnecessary. His hilarious reaction videos made him famous. Or we can also include other influencers who post their lifestyle, shopping habits, dance moves, etc., in this category.
Educational Influencers
Some influencers are those who are specialized in a specific niche or field and create educational content. People follow them and like to follow their advice and methods as well.
We can take the example of Maths with Miss Chang here, who posts educational content and tips to solve math problems.
Top TikTok Influencers and Their Earnings
So let’s get to the point and talk about the most famous TikTok influencers and how much does TikTok pay them?
Charli D’Amelio
Charli D’Amelio is one of the most famous TikTok influencers who first posted her dance videos on TikTok in 2019 and became famous since then.
She got multiple sponsorships after getting famous, and now she has a nail polish collection, a makeup line, and a podcast named “2 CHICX”.
- Net Worth: $20 million
- TikTok Followers: 150.3M
- Age: 18 years old
Addison Rae
Addison Rae also became famous on TikTok with her dancing videos. In 2020, Addison Rae earned $15M, the highest earned by any TikToker, and crossed Charli D’Amelio.
Her earnings came from production deals, sponsorships, and merchandising. However, her main goal was to become a singer and actor, and now she has debuted as both.
- Net Worth: $15 M
- TikTok Followers: 88.8 M
- Age: 22 years
Bella Poarch
She got famous for her lip-sync TikTok video to the song “M to the B” in 2020. It also became the most-watched TikTok video in 2020. After that, Bella Poarch debuted as a singer and released a limited-edition clothing line.
- Net Worth: $6 M
- TikTok Followers: 92.9 M
- Age: 26 years
Zach King
Zach King is a filmmaker and a TikTok influencer primarily famous for posting incredible transition videos that look too real. He has also directed shots in big movies like Jurassic Park: The Kingdom or songs like “Sorry’ by Justin Bieber.
- Net Worth: $9 M
- TikTok Followers: 74.3 M
- Age: 33 years
Riyaz Aly
Riyaz Aly is an Indian TikTok influencer and is considered the youngest model and fashion influencer as well. Famous for his lip sync videos on TikTok, Riyaz Aly has also appeared in various YouTube video shorts with celebrities like Neha Kakkar, Tony Kakkar, and Siddhart Nigham.
- Net Worth: $2 M
- TikTok Followers: 45.6 M
- Age: 19 years
How TikTok Pays Its Influencers
TikTok has been a life-turning platform for many, where one ordinary person can become a star in no time. Anyone can get lucky on this social media platform when they stick to the requirements and audience’s preferences.
TikTok influencers have a massive following to get paid by the platform, and following are the two main ways TikToker influencers make money.
Creator Fund
TikTok creator fund is an encouragement gesture by the platform to turn their creations into a career. The amount a TikTok influencer can earn from this fund depends on various factors:
- Number of views
- The authenticity of the views
- Engagement in the videos
- Content should be according to the Community Guidelines
- Terms of Service
There are specific requirements everyone must fulfill to apply for a TikTok creator fund:
- The person must be based in the UK, US, France, Germany, Italy, or Spain.
- The person must have at least 10,000 followers.
- The person must be 18 years or above.
- Must have 100,000 views on videos in the last 30 days before applying for the creator fund.
- Their account must align with community guidelines and terms of service.
So how much does TikTok pay? For every 1000 views on a video, a TikTok influencer earns around 2 to 4 cents.
A video with 10 million views can get you around $200-$400 from the creator fund. The amount fluctuates with the quality of your content.
Brand Deals and Sponsored Content
Another method for TikTok influencers to earn money is by getting brand deals and sponsorships.
When a TikTok influencer becomes famous and performs excellently, with maximum engagement on their videos, they can approach different brands for sponsorships or brand deals.
With the influencer fever increasing these days, businesses or brands on TikTok approach the influencers themselves depending on their performance.
Factors That Affect TikTok Influencer Earnings
You may now have an idea about how much TikTok pays. However, the following are some factors that can affect the earnings of TikTok influencers.
- Engagement Rate: The creator fund earning is based on the engagement and views on the TikTok videos. Also, a great engagement rate means a high chance of getting a good brand deal or sponsorship.
- The niche they choose: Some niches can get you more money than others. For example, sponsorships of a makeup line can earn you more than a gardening niche.
- Geographical Location: Sometimes, people’s shopping patterns are different according to the geographical area.
- Brand Partnerships: A renowned brand deal can get you more money than a common one.
Conclusion
TikTok has undoubtedly become a platform for influencers to showcase their talent and creativity. As a result, many have made a fortune from their popularity on the app.
However, it’s important to note that these earnings are not guaranteed, and TikTok influencers must consistently create engaging content to maintain their followers and income.
In conclusion, “how much does TikTok pay?” is a complex question with various factors that affect influencer earnings. Still, TikTok has the potential to provide a significant income for those who succeed on the platform.
