With the increasing popularity of paid advertising and social media marketing campaigns, it’s no lie that social media is now not just a connecting and fun zone. It has become a new advertising giant with a vast audience on almost every social media platform. Among these platforms, you cannot ignore Linkedin. With over 310 Million Active Users globally, LinkedIn has become immensely popular as a business connection zone and a great marketing platform. Now, to leverage the full benefits of Linkedin, you should post compelling content. However, posting that compelling content at the best times to post on Linkedin is also essential. This way, you’ll be able to reach the maximum possible audience within the initial time after you post something new.
So, in this article, we will discuss everything you need to know to figure out the best times to post on Linkedin. We will also share the global EST best times to post on Linkedin as well. So, keep on reading, and without further ado, let’s dive right in!
What Is The Best Time To Post On LinkedIn For You?
Whether you’re using LinkedIn passively to simply post job vacancies and company updates or actively by engaging connections to form leads in your B2B Sales. Knowing the best times to post on LinkedIn will help you to avoid durations when users simply aren’t likely to be on the platform.
After conducting a study on the engagement levels of content posted by over 20,000 users, Sprout Social discovered the hotspots of high engagement shown below and simplified them into their predicted slots and the best time to post on LinkedIn:
Wednesday from 8–10 AM, Thursday at 9 AM and 1–2 PM, & Friday at 9 AM.
You’ll also notice that all of these hotspots are during work hours, which shows that LinkedIn is the professional network to use within office hours. Once users are out, they switch to other casual social media platforms.
Since the rise of COVID-19, these times shifted to reflect the social media usage changes of professionals due to their WFH routines, and now the best times to post on LinkedIn are:
Wednesday at 3 PM, Thursday at 9–10 AM, and Friday from 11 AM till Noon.
As people are working more from home now, these times show that people’s social media behavior has also changed, and browsing LinkedIn now starts later in the day when compared to pre-COVID.
However, finding your own best times to post can be possible by carefully understanding your analytics. Because the best times to post for everyone are different. They are based on when your audience is the most active. And this applies to not only LinkedIn but to every other social media platform as well. Have a look at our recent studies on;
Why Does The Best Time To Post on LinkedIn Matter For Your Growth On LinkedIn?
Unlike other social media platforms, LinkedIn is a more sophisticated and professional platform where you would find companies and professional people.
So, to grow on LinkedIn, knowing the best times to post matters a lot. Because if you won’t post at those times, your content is less likely to get to the maximum possible audience.
The majority of LinkedIn users are most active during work hours. As I said before, Linkedin is a professional social media platform, that’s why. Now, if you post at dinner time or during weekends, you’re most likely to get lower engagement. This is why posting at the best times matter for your growth on Linkedin.
You can use the following ways to discover the best times to post on LinkedIn for your audience;
Make Customize Schedules For Your Community
As B2B Lead Generation is one of the most popular uses of LinkedIn, you’re very likely to be dealing with an audience only accessible during working hours and weekdays.
So, you can either rely on the times suggested in the previous section or figure out when exactly your unique set of followers is most likely to engage with your content.
Take Help from SocialBu to Figure Out The Best Time To Post On LinkedIn
Testing is the pillar to this strategy as you can post content at different times for a set number of days (we recommend a month at least) on LinkedIn and check when your posts are receiving, on average, the highest amount of likes, shares, and views.
Doing this manually would take a tremendous amount of time. However, with the help of a social media management tool like SocialBu, you can get access to analytics that will let you know when your audience is the most active.
This will allow you to check the peak LinkedIn posting times for your community and enable you to publish timely content for the future. Here you can see how the tool works:
1. Select Multiple Time Slots According To The Best Time To Post On LinkedIn
SocialBu allows selecting multiple time slots to schedule the posts according to the consistent time for peak engagement. You can set the timings according to the best times to post on LinkedIn.
2. Schedule Your Posts According To The Best Time To Post On LinkedIn
It is hassle-free to schedule the social posts as the SocialBu platform is user-friendly and doesn’t require effort to understand the features.
3. Utilize Analytics to Know Peak Engagement Times
Leveraging the power of LinkedIn analytics along with SocialBu analytics assists in getting knowledge of engagement of posts which is beneficial for the business.
Such routine and time-specific content will keep viewers wanting and expecting more every day, cementing your regular followers to your brand page.
I know you might have a lot of questions about LinkedIn. So, here are answers of some of the most frequently asked questions related to LinkedIn;
Q. How often should I post on LinkedIn?
It is advised to post anywhere between 2-5 times a week. And, on LinkedIn, it is not advised to post more than 5 times in a week. Also, remember that quality is always preferred over quantity. So, even if you are posting once a week, make sure you are posting quality content.
Q. What are the best days to post on LinkedIn for maximum exposure?
You should post between Tuesday and Thursday to get maximum exposure on LinkedIn. It is advised to post during working hours as the majority of LinkedIn users are working professionals. Lunchtime and early evenings are also great times to post on LinkedIn for maximum exposure.
Q. How do I make my post go viral on LinkedIn?
Here are some tips that will help you go viral on LinkedIn;
- Make extremely professional and powerful content.
- Post according to the best times to post on LinkedIn.
- Respond to comments.
- Understand LinkedIn hashtags and use them properly.
- Create a Call-to-action in your posts.
- Post-well-researched and trending content.
- Post content according to a specific theme.
- Talk about trending topics.
By implementing the above-mentioned tips and tricks, you’ll be able to get your LinkedIn content to the top.
Linkedin is immensely popular these days. The huge, professional user base and a load of content are on the platform, increasing the competition. In order to grow on LinkedIn, you must know the best times to post. Other than that, you can also follow the tips that we have shared above in our article to grow your followers and become famous on Linkedin rapidly.
Another thing to remember is that Linkedin is a professional platform, so you should try to post during workdays and hours.
Also, consistency matters, but quality always takes precedence over quantity.
Now, we hope that you understand the importance of posting and knowing the best times to post on LinkedIn. You can keep our article as a guide for whenever you want to post something new on LinkedIn and make it famous.