Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

Video Marketing 101: Creating Engaging Video Content for Social Media Platforms

Video marketing

In the digital era, video marketing has emerged as a powerful tool for businesses to connect with their audience. This form of marketing allows brands to communicate their story, explain their value proposition, and build relationships with customers in an engaging and visually compelling way. This article will guide you through the process of creating …

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Amplifying Tech Startups – The Essential Role Of PR

the role of PR in tech startups

Amidst the whirlwind of technology startups, the role of PR (public relations) frequently gets sidelined. With the primary focus being on innovative products and services, fundraising, and strategizing market penetration, the criticality of an effective PR strategy often goes unacknowledged. Nevertheless, in the fast-paced startup world, a meticulously orchestrated PR campaign, expertly handled by a …

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The Importance of Digital Marketing in School Education

Digital Marketing in School Education is paramount in today’s fast-paced digital age. It’s important for many fields, including schooling, to leverage technology. Digital marketing offers a flexible method to reach specific groups, revolutionizing how schools teach. This piece delves into how digital marketing enhances learning and its potential implications for schools. Definition of Digital Marketing …

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Twitter’s Rebranding: Goodbye Blue Bird, Hello ‘X’ Symbol

Twitter's Rebranding

In a dramatic turn of events, Twitter’s rebranding is like no other. Elon Musk, the tech visionary and Twitter’s current owner has orchestrated a radical rebranding of the popular social media platform. Brace yourself, Twitterverse; the iconic blue bird is giving way to the enigmatic ‘X’ symbol. The Birth of ‘X’ It all began with …

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NotebookLM by Google: A New Era in AI Technology

Prepare to revolutionize your note-taking practices with the newest invention – NotebookLM by Google. Emerging from the shadows of this year’s Google I/O event, Project Tailwind, under its new name, NotebookLM, is set to redefine how we approach, process, and gain insights from information. This transformational tool, the brainchild of a dedicated team at Google …

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Here’s How Recent Bard AI Update is Changing the AI Landscape

The recent Bard AI update rolled out on July 13 is more than just another stride in the AI landscape. It’s a quantum leap, a game-changing revolution to redefine our interaction with Artificial Intelligence. The recent ground-breaking update brings an array of enhancements, making it even more efficient, adaptable, and user-friendly. And that’s just the …

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What to Expect From AI in Digital Marketing in the Future?

AI in Digital Marketing

AI in digital marketing is expected to have a significant influence as it develops, perhaps reshaping the sector as a whole. It presents the potential of opening up previously unheard-of possibilities for organizations to interact with their target markets in significant ways. In this post, we will delve into the captivating realm of AI and …

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Twitter Update: From Restricted Access to Restored Full View

Twitter Update

In the ever-evolving social media landscape, Twitter recently spun us around with an intriguing update. Buckle up as we take you through the ride of how Twitter tried to guard its tweets from prying eyes, only to backtrack on its decision. Locking the Door to Tweets In a surprising move, Twitter began blocking unregistered users …

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Threads by Meta: Revolutionizing Messaging with Twitter’s Rival

Threads by Meta

Social media is witnessing a transformative period with Threads by Meta, an app constructed by the Instagram group intended for sharing via text. Providing a unique, standalone avenue for instantaneous public discussions and updates, Threads is setting the stage to challenge Twitter’s dominance. Let’s delve deeper into how Threads by Meta is revolutionizing the world …

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