Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

Digital Asset File Formats: A Comprehensive Guide For Social Media Marketers

Digital asset file formats

In the digital era, an image is worth more than a thousand words—it can be worth thousands of clicks, shares, and likes. However, the impact of your social media content heavily depends on an often overlooked detail: the digital asset file formats. This comprehensive guide highlights the importance of understanding file formats for social media …

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Effective Strategies for Social Media Engagement and Interaction

Perfect strategies for social media engagement are the engine that drives the fast achievement of marketing goals. Although many brands understand its importance, they lack workable strategies for keeping engagement alive. Effective ways to increase interactions include posting engaging content, launching social media contests, and timely responses to comments. Your brand needs a strategy to …

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AI Chatbots with Personas: Meta’s Strategy for Enhanced User Engagement

AI chatbots with personas

As the race to optimize user engagement in the digital world heats up, Meta has taken an intriguing leap forward. The tech giant is reportedly set to introduce AI chatbots with personas to its platforms, a move aiming to redefine the way users interact online. A Leap Towards Persona-Driven AI   Meta, in a new …

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Video Marketing 101: Creating Engaging Video Content for Social Media Platforms

Video marketing

In the digital era, video marketing has emerged as a powerful tool for businesses to connect with their audience. This form of marketing allows brands to communicate their story, explain their value proposition, and build relationships with customers in an engaging and visually compelling way. This article will guide you through the process of creating …

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Amplifying Tech Startups – The Essential Role Of PR

the role of PR in tech startups

Amidst the whirlwind of technology startups, the role of PR (public relations) frequently gets sidelined. With the primary focus being on innovative products and services, fundraising, and strategizing market penetration, the criticality of an effective PR strategy often goes unacknowledged. Nevertheless, in the fast-paced startup world, a meticulously orchestrated PR campaign, expertly handled by a …

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The Importance of Digital Marketing in School Education

Digital Marketing in School Education is paramount in today’s fast-paced digital age. It’s important for many fields, including schooling, to leverage technology. Digital marketing offers a flexible method to reach specific groups, revolutionizing how schools teach. This piece delves into how digital marketing enhances learning and its potential implications for schools. Definition of Digital Marketing …

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Twitter’s Rebranding: Goodbye Blue Bird, Hello ‘X’ Symbol

Twitter's Rebranding

In a dramatic turn of events, Twitter’s rebranding is like no other. Elon Musk, the tech visionary and Twitter’s current owner has orchestrated a radical rebranding of the popular social media platform. Brace yourself, Twitterverse; the iconic blue bird is giving way to the enigmatic ‘X’ symbol. The Birth of ‘X’ It all began with …

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NotebookLM by Google: A New Era in AI Technology

Prepare to revolutionize your note-taking practices with the newest invention – NotebookLM by Google. Emerging from the shadows of this year’s Google I/O event, Project Tailwind, under its new name, NotebookLM, is set to redefine how we approach, process, and gain insights from information. This transformational tool, the brainchild of a dedicated team at Google …

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