From planning Facebook posts to brainstorming creative captions for your next Instagram photo, a lot goes into creating a piece of content. Add analytics or engagement metrics to your practices and see how managing it all can feel overwhelming.

If you’ve been juggling all these tasks alone and feeling the burnout, we totally get it! But what if we tell you there’s a way to lighten the load without cutting corners on quality or results? Sounds too good to be true? Well, thanks to the amazing AI social media tools available today, it’s not.

These tools have been game-changers for managing social media tasks effortlessly. So, let’s explore the best AI-powered tools to help you take your social media game to the next level in 2025!

How to Select the Best AI Social Media Tools for Brands?

Choosing the right AI tools for your social media strategy is crucial for maximizing efficiency and achieving your goals. With so many options, it’s important to consider different key factors to ensure the tool you select fits your brand’s needs.

Here’s a more in-depth look at what you should keep in mind:

• Features and Functionality

Start by identifying what specific tasks you need help with—whether it’s scheduling posts, analyzing data, or creating content. Make sure the tool you’re considering offers features that align with your goals.

• Ease of Use

No one wants to spend hours learning how to use a tool. Look for user-friendly platforms with intuitive interfaces that won’t overwhelm your team. A clean, simple layout with clear instructions will save you time and frustration.

• Scalability

As your brand grows, so will your social media needs. Choose tools that can scale with your business, whether you need to handle more accounts, expand to new platforms, or grow your content output.

• Affordability and Pricing

While choosing the most feature-rich tool is tempting, it is important to evaluate its cost relative to your budget. Many tools offer extravagant pricing based on the number of users or features, so choose one that fits your current needs and budget but also offers room to grow.

• Integration and Compatibility

The best AI social media tools should integrate seamlessly with your existing platforms. Check whether the AI tool can sync with your existing software, such as your content management system, CRM, or other social media management tools, to avoid disruptions and ensure smooth workflows.

• Customization and Personalization

Every brand is unique, so you’ll want tools tailored to your needs. Look for tools that offer customization options, whether for creating personalized reports, adapting templates, or adjusting AI suggestions to suit your tone and brand voice.

Top 15 Best AI Social Media Tools for Brands in 2025

Although multiple AI social media tools are available in the market that can help you improve your online presence, we have listed the top ones below.

Social Media Scheduling and Management Tools

Top social media scheduling and management tools are:

1. SocialBu

One of the best AI social media tools for brands in 2025 is SocialBu. It is an all-in-one AI social media manager that helps you plan and schedule your social media posts and monitor their engagement.

You can even rely on this AI tool to boost your social media presence and manage online campaigns with your teams.

Features

Some of the key features of SocialBu, which makes it an all-in-one solution for all your social media matters, are as follows:

• Multi-Platform Availability

This AI tool allows users to manage their posting schedule across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, and others.

In short, this scheduling tool can control almost all the popular social media channels you might need assistance with.

• Engagement Analytics

Using SocialBu, you can track engagement across different social media platforms, helping you refine and optimize your social media strategy. You can find everything from publishing behavior to hashtag analysis and top-performing posts on SocialBu.

Furthermore, if you have more than one social media account linked to this AI-powered social media tool, you can monitor the engagement across all of them separately.

• Team Collaboration

In addition to assisting with scheduling, SocialBu can be an excellent team collaboration platform. This AI tool for social media allows you to add your team members, manage their permissions, and monitor their performance.

• Content Curation

If you’re ever running low on fresh content ideas for your social media, the Curate feature is here to save the day!

Simply choose a topic and set a time frame in the filter section. Instantly, you’ll have access to a wide range of content pieces from across the internet, all tailored to your selected subject and time.

• Automated Responses

Using this AI scheduling tool, you can set up automated replies and responses, helping you stay connected with your audiences. This saves you time and prevents you from the hassle of replying to customer queries all on your own.

• AI Generator

SocialBu even has a social media post generator that can create new posts for you. From fun captions for your Instagram images to professional captions for LinkedIn, you can get them all written using this amazing tool.

Pricing

Here are the pricing plans for SocialBu.

2. Planable

Planable is a social media management AI tool that simplifies creating, scheduling, and managing posts, enabling seamless team collaboration.

Key Features

Planable comes with the following key features.

• Visual Content Planning: A user-friendly social calendar lets you organize and view scheduled posts at a glance.
• Real-Time Collaboration: Teams can work simultaneously, make live edits, and collaborate like in Google Docs.
• Version History: Track changes with a version history tab and easily revert edits.
• Visual Editing: Edit images and media directly in the post composer for convenience.
• AI Content Creation: Generate posts and captions quickly using AI, with suggestions based on your past content.

Pricing

Planable provides the following pricing plans to help you choose the suitable plan for your needs.

Customer Engagement AI Chatbots

Here are the best customer engagement AI chatbots:

3. ChatFAI

ChatFAI takes engagement to the next level by letting you create AI characters that you can interact with in a fun and personalized way. It’s a fresh, creative approach to building deeper user connections and is an excellent Character AI alternative.

Key Features

ChatFAI comes with the following key features.

• Custom Chatbots: Design unique AI characters with human-like personalities and engage users authentically.
• Conversation Personalization: Customize interactions based on user behavior, preferences, and needs.
• Knowledge Base: The AI characters on ChatFAI feature a knowledge base you can use to get to know a character before starting your conversation.
• Interactive Storytelling: Create engaging narratives or role-playing scenarios to captivate your audience.
• Memory: Unlike other AI chatbots, the characters you create on ChatFAI have good memory and remember all the past conversations.
• Voice Chat: You can even exchange voice messages with the character of your choice and have a fun and interactive chat experience.

Pricing

Here are ChatFAI’s pricing plans.

4. ManyChat

ManyChat makes it simple to create chatbots that boost customer engagement and drive sales on platforms like Facebook and Instagram. It is the perfect tool to connect with your audience in a meaningful and automated way.

Key Features

Here is a little breakdown of the key features this AI tool offers.

• Visual Flow Builder: You can easily create chatbots using a drag-and-drop interface without needing any coding skills.
• Omnichannel Messaging: This AI tool allows you to manage conversations across multiple platforms like Facebook Messenger, Instagram, and WhatsApp.
• Automation Tools: Using ManyChat, you can automate tweet responses and interactions based on specific triggers or keywords.
• Growth Tools: This tool helps you attract traffic to your chatbots using features such as comment triggers and interactive messages.
• Live Chat: With the live chat feature, you can hand over conversations to human agents when needed.

Pricing

Content Creation and Design Tools

Some incredible content creation and design tools are:

5. Canva AI

Canva AI is a beloved design platform with AI-powered features that make it easier than ever to create professional visuals in minutes. From social media graphics to presentations, Canva AI streamlines the design process for everyone.

Key Features

Some of the key features of Canva AI are as follows:

• Design Suggestions: It offers personalized templates that match your brand’s style.
• Magic Resize: The tool instantly adjusts designs for different platforms and dimensions.
• Text-to-Image Generator: Canva AI has an image generator that creates custom graphics by describing your vision in text.
• Background Removal: The AI background remover that comes with Canva AI quickly removes image backgrounds for cleaner designs.
• Team Collaboration: You can share designs with your team and make changes to them in real-time.

Pricing

6. Jasper AI

Jasper AI is a cutting-edge writing assistant designed to help you create engaging, high-quality content effortlessly. Perfect for social media, blogs, and marketing, Jasper AI tailors its output to suit your specific needs and audience.

Key Features

Here are some of the key features of this AI social media tool.

• Content Templates: Ready-made templates make it easy to create captions, blog snippets, ads, and more.
• Tone Adjustment: Jasper AI helps you adjust the tone of your writing to align with your audience, from professional to playful.
• SEO Integration: It helps you generate content optimized with keywords to improve search engine rankings and visibility.
• Creative Inspiration: You can get AI-driven ideas for headlines, taglines, and campaigns.
• Multilingual Support: With the help of this AI social media tool, you can write content in multiple languages for global audiences.

Pricing

7. Writesonic

Writesonic is a versatile AI writing tool ideal for crafting engaging content, from social media captions to marketing ads. It is designed to help you create brand-aligned text quickly and effortlessly.

Key Features

Following are some of the key features of Writesonic that make it a top-tier social media tool.

• Quick Captions: Using Writesonic, you can generate catchy, attention-grabbing captions in seconds.
• Custom Voice Matching: This tool allows you to align your writing with your brand’s unique tone and style.
• AI Storytelling: Writesonic uses storytelling prompts to create relatable and compelling posts.
• Content Expansion: The tool’s content expansion feature allows you to transform short ideas into detailed posts or articles easily.
• Ad Copy Creation: You can produce high-converting ad copies tailored for your campaigns.

Pricing

8. Pictory

Pictory is your go-to tool for turning long-form content into short, scroll-worthy videos for social media. Got a blog, article, or script? Pictory helps you transform it into engaging videos your audience will love.

Key Features

Below, we have listed some of the unique features of this AI social media tool for brands in 2025.

• Text-to-Video Conversion: Take your words and turn them into stunning videos effortlessly.
• Auto-Captions: Add subtitles automatically so everyone can enjoy your videos, even without sound.
• Templates: Choose from ready-to-use templates perfect for Instagram, TikTok, and more.
• Customizable Clips: Make your videos uniquely yours with personalized branding and edits.
• Voiceover Support: Easily add voiceovers to bring a professional vibe to your videos.

Pricing

Analytics and Reporting Tools

Further are top-tier analytics and reporting tools.

9. Brandwatch

Brandwatch offers powerful features for understanding your audience, tracking trends, and measuring sentiment. These features help you make smarter, data-driven decisions about your brand.

Key Features

Some of the key features of this AI social media tool for brands are as follows:

• Social Media Listening: You can monitor and analyze conversations about your brand across various social media platforms.
• Trend Tracking: Brandwatch acts as a trend tracker for your brand, identifying and tracking emerging trends and patterns in real-time.
• Consumer Insights: You can gain deep insights into consumer behavior, preferences, and sentiments.
• Market Research: This AI tool can conduct comprehensive market research to inform your brand strategy. You can use artificial intelligence for social media to generate actionable insights and create impactful content.

Pricing

10. Emplifi

Emplifi is your all-in-one solution for social media management and analytics. It helps brands run smarter campaigns and understand their audience.

Key Features

Emplifi comes with the following features:

• E-commerce Integration: You can seamlessly integrate the tool with e-commerce platforms to drive sales and enhance customer experience.
• Influencer Marketing: Emplifi lets brands identify and collaborate with influencers to expand their reach.
• Customization and Flexibility: You can customize the platform to fit your specific business needs and workflows.
• Community Management: Emplifi allows you to manage and nurture online communities effectively.
• Social Customer Care: This AI-powered social media tool enables you to deliver real-time customer support across social media platforms.

Pricing

11. Keyhole AI

The next AI social media tool on the list is Keyhole AI. It uses powerful features to track, analyze, and optimize social media performance, improving campaigns and audience engagement.

Key Features

The key features of Keyhole AI are as follows:

• Hashtag Tracking: You can monitor hashtags to measure campaign reach and identify trending topics.
• Influencer Analytics: With Keyhole AI, you can evaluate influencer performance and identify your brand’s best collaborators.
• Real-Time Insights: This tool provides up-to-the-minute data to help you monitor audience interactions and campaign performance.
• Competitor Analysis: You can even compare your metrics with competitors to uncover growth opportunities.
• Custom Reports: Emplifi generates easy-to-understand reports to share insights with your team or stakeholders.

Pricing

AI Tools for Reach and Engagement

The amazing AI tools for reach and engagement are:

12. Flick

Flick is the ultimate AI tool to enhance your Instagram presence. It supports audience growth through intelligent hashtag strategies and simple content planning.

Key Features

Flick comes with the following key features:

• Hashtag Suggestions: Flick helps you discover the perfect hashtags to get your posts seen by more people.
• Post Scheduling: Plan your posts with AI-recommended times to maximize engagement effortlessly.
• Performance Metrics: With Flick, you can track your reach and engagement to see what’s working and what needs to improve.
• Content Ideas: Need inspiration? Flick offers creative suggestions to keep your feed fresh and engaging.
• Team Collaboration: You can work seamlessly with your team to plan and execute Instagram campaigns.

Pricing

13. Metricool

Metricool is an all-in-one tool for managing and optimizing social media strategies. It is perfect for marketers who want to streamline their social media efforts, from tracking competitor performance to managing cross-platform content.

Key Features

Here is a breakdown of the key features you get on this tool:

• Competitor Analysis: With Metricool, you can track competitor performance to fine-tune your strategy and stay ahead.
• Social Ads Integration: Use AI insights to optimize your ad campaigns for better results.
• Cross-Platform Management: Metricool helps you manage, schedule, and analyze posts across all major platforms from one dashboard.
• Content Scheduling: You can plan and schedule posts in advance for consistent and timely content.
• Hashtag Tracking: Monitor hashtag performance to expand your reach and find trending ones.

Pricing

Trend Monitoring and Social Listening Tools

The following are the best trend-monitoring and social listening tools.

14. Awario

Awario is a social listening and monitoring tool that helps businesses track brand mentions, analyze sentiment, and discover trends in real-time. It is a must-have for anyone looking to stay on top of their online reputation and spot opportunities to engage with their audience.

Key Features

Below is a breakdown of some key features of this AI social media tool for brands:

• Real-Time Monitoring: Awario helps you track mentions of your brand, products, or industry in real-time across social media, blogs, and forums.
• Sentiment Analysis: With the help of this tool, you can understand how people feel about your brand using the built-in AI-driven sentiment analysis.
• Competitive Insights: This tool helps you monitor your competitor analytics, such as mentions, and see how they’re performing in the market.
• Custom Alerts: With Awario, you can set up alerts for specific keywords to stay updated on relevant conversations.
• Influencer Tracking: Awario lets you identify key influencers in your industry and track their impact on conversations.

Pricing

15. Talkwalker AI

Talkwalker AI is an advanced social listening and analytics tool that provides deep insights into brand performance, customer sentiment, and trends. It is ideal for businesses that want to track online conversations, measure campaign success, and engage with their audience more meaningfully.

Key Features

Here are some key features of Talkwalker AI:

• Real-Time Social Listening: You can monitor conversations across social media, blogs, news, and forums to stay on top of what’s being said about your brand.
• Trend Detection: This tool helps you identify emerging trends and track relevant topics in your industry to stay ahead of the curve.
• Visual Recognition: With Talkwalker AI, you can recognize logos, products, and images in social media posts to measure brand visibility and impact.
• Competitive Benchmarking: With Awario, you can compare your performance with competitors to see where you stand and identify areas for improvement.
• Comprehensive Reporting: You can use this AI tool to create detailed reports with actionable insights to refine your strategy and make data-driven decisions.

Pricing

Dominate Social Media with SocialBu!

When it comes to simplifying social media management, SocialBu truly stands out. Its powerful AI features, such as autocomplete, caption generator, content curator, similar post generator, and personal assistant, make it an excellent brand choice.

From generating social media captions to making new posts similar to the ones you have already made to curating content ideas, SocialBu does it all for you. So, don’t sit back! Try SocialBu now for an enhanced posting and scheduling experience!

Wrap Up!

Social media can be challenging, but with the right AI tools, it doesn’t have to be. These 15 tools are designed to help you save time, stay organized, and create meaningful connections with your audience.

Be it needing help to schedule posts, analyzing data, or crafting engaging content, there’s something here for everyone. Take the time to explore these options, and you’ll be well on your way to a smarter, more efficient social media strategy in 2025!

FAQs

Q: How Is AI Used in Social Media Marketing?

Artificial intelligence is used in social media marketing to analyze user data and help marketers make data-driven decisions. AI can be used for various tasks, including social media scheduling, content creation, customer engagement, trend monitoring, and social listening.

Q: Which AI Tool Is Best for Social Media Posts?

SocialBu is a great social media scheduling tool. You can use it to schedule your social media posts and even curate and create content for yourself.

Q: Can I Use AI to Create Social Media Posts?

Yes, AI social media tools like SocialBu, Canva AI, Jasper AI, and Pictory can be used to help you create social media posts. You can even rely on the AI generators these tools come with to generate post captions and video descriptions for you.