Today we will discuss some of the best social media analytics tools. Having a solid social media presence for every business is a matter of no discussion. In the world we are living in, the majority of the population has access to an internet connection. Out of that, nearly everyone has social media platforms.
After COVID-19, people have also started using social media platforms for shopping and business purposes. So now, its use is broader than media sharing only. So if we think about it, the business not having a social media presence is at the loss of many potential customers.
It sums up the importance of having a social media presence for businesses. But we also need something to take care of social media accounts and look after their performance, right?
Here comes the use of social media analytics tools. But first, what are these?
What Are Social Media Analytics Tools?
Social media analytics tools are the ones that track and analyze the performance of your social media platforms. So you can know whether your efforts in devising a social media marketing strategy are getting paid off or not.
These tools show you a social media analytics report that you can analyze to better your social media marketing performance.
Why Do You Need Social Media Analytics Tools?
You may wonder why you need a social media analytics tool? When you can see your active followers and observe all the likes and comments.
The answer is simple. You save tons of time, and your results are more accurate than your manual observation and work.
To put it more simply, you can stop worrying about manual labor here. Want to see what is your best-performing post? Check in your social media analytics tool.
Want to know the demographics of your audience? Check the social media analytics tool. Want to know what time to post is working best for your posts? Check your social media analytics tool.
It’s as simple as that. Why bother all this potential hard work when you can just ask your analytics tools about it?
So let’s proceed to the 17 best social media analytics tools for marketing agencies.
We have also assembled a list of “Top 20 Social Media Marketing Tools For Businesses in 2023 (Updated)“. Don’t forget to check it as well.
17 Best Social Media Analytics Tools for Marketing Agency
Now you know what social media analytics tools are and why you need them. So let’s discuss some of the best social media analytics tools for marketing.
Third-Party Social Media Analytics Tools
1. SocialBu– Ai-Powered Social Media Management Tool
SocialBu is the ultimate social media management and automation tool. It can help you organize and automate your social media platforms.
This third-party tool is also one of the best analytics tools for social media platforms. SocialBu’s analytics is divided into five categories that are briefly explained below.
Content Performance
- This category shows your published posts and the engagement like comments and likes received per post.
- It also shows how much you have published in each type of content, like videos, images, text, etc.
- It further shows the engagement received on each type of content.
- You also get the hashtag analysis and your top-performing posts in this feature.
Account Performance
- It shows the growth track of your accounts, like how many followers you have.
- You can also compare and analyze the performance of your different accounts side-by-side, like which account has the most followers, engagement, or likes.
- Here, you can also see the engagement trend of users on your post, i.e., when it was published and at what time the audience engaged on it. It will allow you to decide what time is best for you to post.
Network Performance
It shows a detailed analysis of all your networks separately, like
- Video analytics based on the supported network, i.e., Facebook, Instagram, etc.
- Stories analytics where applicable, like Instagram.
- Demographics like gender, age, and location stats.
Team Performance
- It shows the content published and the content approved/rejected, etc.
- The team members are shown the statistics like the number of published posts and stories and engagement driven by those posts. It also shows the percentage of total posts published by the team.
- It also includes the top-performing posts section, like one in the content performance category.
Complete Report
It shows the content, account, and network performance reports in the same place.
- The content performance, like publishing behavior, content division, engagement, top posts, etc.
- Account performance reports like followers’ growth trends, profile stats in tabular form, messages, and comments stats.
- Network reports like demographics, ads, etc.
Social Networks Supported
- Google My Business
G2 Review
4.5 out of 5 stars
- Ease of Use: 9.2/10
- Quality of Support: 9.4/10
Prices
- Free
- Starter: $8/month
- Standard: $19/month
- Super: $59/month
- Supreme: $199/month
2. Cyfe All-In-One Business Dashboards
Cyfe is an intelligent and interactive tool that is much more than just a social media analytic tool. It allows you to build a custom dashboard for all your social media analytics in one place. In addition, it offers dozens of pre-built widgets that you can use to analyze your social media analytics in detail.
You can find widgets here for every possible metric you need to analyze. For any company with a solid social media presence this tool can be a huge sigh of relief.
A fully organized social media analytics tool with 1000 widgets in one place; what more can one ask for?
Social Networks Supported
- YouTube
- Vimeo
G2 Review
4.4 out of 5 stars
- Ease of Use: 8.9/10
- Quality of Support: 9/10
- Ease of Setup: 8.6/10
Prices
- Starter: $19/month
- Standard: $29/month
- Pro: $49/month
- Premier: $89/month
3. Keyhole– All Your Social Media Reports on Time, Every Time
Keyhole is the perfect tool for marketers who want to measure the impact of their social media and influencer campaigns. It provides users with everything they need to ensure their campaigns are successful.
The main features Keyhole offers are:
- Social Listening and Analytics
- Brand Monitoring and Reporting
- Influencer Tracking and Analytics
- Campaign Tracking and Monitoring
- Social Publishing and Scheduling
- Event Tracking and Monitoring
With Keyhole, you’ll not only be able to see how your platforms are doing, but you’ll also get information on your competitors. Its influencer tracking and analytics feature help you to understand better which influencers are working well for your company and justifies any costs associated with the program. Additionally, it allows you to adjust your strategy if necessary and assess the effectiveness of any changes you make.
With the best social media analytics tools, why not look through the “9 Proven Marketing Strategies to Improve Your Campaigns” as well?
Social Networks Supported
- TikTok
- YouTube
G2 Review
4.3 out of 5 stars
- Ease of Use: 9/10
- Quality of Support: 8.4/10
- Ease of Setup: 8.8/10
Prices
- Standard: $99/month
- Team: $199/month
- Enterprise: Custom Pricing
4. Quintly-One Tool for Brand, Agencies & Media
Whether you want to use the analytics for your own social media platforms or compare yourself with your competitors, Quintly can do both for you.
This tool provides 350 metrics you can use directly or customize according to your needs. In addition, you can choose from various dashboards to analyze your data or create one.
Quintly is a powerful social media analytics tool for all your social media insights. Quintly offers these four primary services:
- Analytics: Easy-to-use analytics tools that help you to track, benchmark, and optimize your social media performance.
- Data in Depth: A source to get accurate data every time for all your analytics and benchmarking.
- Reporting: Create and share automated reports based on your analytics data and save time.
- API and Integrations: Take your analytics further with API and integrations.
Social Networks Supported
- YouTube
- Snapchat
- TikTok
G2 Review
4.7 out of 5 stars
- Ease of Use: 8.9/10
- Quality of Support: 9.6/10
- Ease of Setup: 8.8/10
Prices
Quintly has an entirely custom plan that starts from $410 if billed monthly and $315 if billed annually.
5. Audiense– Best Analytics Tool for Twitter
Audiense is all about understanding your audience and helping you grow your business. It provides unique insights into your audience, allowing you to identify relevant segments and discover unique, actionable insights.
Additionally, it offers numerous filter options to ensure that you are always analyzing the most interesting and relevant segment of your audience. You can also compare segments with baselines or other audiences and create benchmarks with different segments, countries, or your competitors.
Social Networks Supported
Audiense supports Twitter only.
G2 Review
4.4 out of 5 stars
- Ease of Use: 8.6/10
- Quality of Support: 9/10
- Ease of Setup: 8.4/10
Prices
- Free Plan
- Twitter Marketing: $49/month
- Audience Insights: $1499/month
6. Rival IQ-Crush Your Rivals with Rival IQ
Rival IQ offers four primary services that are:
- Competitive Analysis
- Social Posts Analysis
- Social Media Audits
- Social Reporting
With this tool, you can study your rival’s performance, which is understood by the name. In addition, Rival IQ breaks down your rival’s strategy to you. So you can benchmark the analysis and learn from your rivals.
Another great feature worth mentioning is the Social Media Audits. It gathers every possible information you can get for social media analytics from social platforms and the web. Based on that data, it even reports what’s working and not working for you.
Social Networks Supported
- TikTok
- YouTube
G2 Review
4.6 out of 5 stars
- Ease of Use: 9.4/10
- Quality of Support: 9.5/10
- Ease of Setup: 9.6/10
Prices
- Drive: $239/month
- Engage: $329/month
- Engage Pro: $519/month
7. Sendible-SMM Tool with Analytics and Reporting
Sendible is an excellent way to manage your social activity at scale. Whether you’re trying to plan content or strategize with a team or whether you’re approving posts and managing feedback, it does it all.
In addition to other social media management features, sendible offers the following services for social media analytics.
- Social media reporting
- Report representation with metrics that matter
- Automated reports to keep your clients hooked
- Provides in-depth insights into your social data
- Traffic reporting with Google Analytics
Social Networks Supported
- Google My Business
- YouTube
G2 Review
4.5 out of 5 stars
- Ease of Use: 8.8/10
- Quality of Support: 8.9/10
- Ease of Setup: 8.5/10
Prices
- Creator: $29/month
- Traction: $89/month
- Scale: $199/month
- Custom Plan
8. Iconosquare-Analytics Tool with Scheduling Features
Iconosquare offers detailed analytics, management, and scheduling features. It offers the reports in graphs that track your brand’s social performance in virtually every way possible.
In addition, you can customize your dashboard to collect and analyze important information for any social media platform you need to monitor.
With Iconosquare, you can also schedule your posts depending on what works best for your campaign. It also allows the monitoring of conversations related to brands or products.
Social Networks Supported
- TikTok
G2 Review
4.4 out of 5 stars
- Ease of Use: 9/10
- Quality of Support: 8.9/10
- Ease of Setup: 9.2/10
Prices
- Pro: $59/month
- Advance: $99/month
- Enterprise: Custom price based on features
9. Agorapulse
Agorapulse offers excellent monitoring and reporting tools, and is also a social media management platform. With its analytic capabilities, you can explore how your content has performed so far on all supported platforms.
It also tells you what posts were the most successful and which drove the most engagement. You can even learn when it’s time to publish new content from looking at past data.
In addition, Power Reports lets you save custom reports and send them automatically on a weekly or monthly basis for maximum efficiency.
It offers following services:
- Social media inbox
- Social media monitoring
- Social media publishing
- Social media ROI
- Social media reporting
Social Networks Supported
- YouTube
G2 Review
4.5 out of 5 stars
- Ease of Use: 9/10
- Quality of Support: 9.2/10
- Ease of Setup: 9.1/10
Prices
- Free
- Pro: $99/month
- Premium: $249/month
- Enterprise: Custom price
10. Tailwind
Having a marketing agency or running an online business equals having a solid online presence. And to have a strong online presence, you should keep a close eye on what’s working best for you and what’s not.
Tailwind is another social media analytics tool on this list as it unifies email and social marketing, enabling users to work harder and smarter. Isn’t it great to use one platform to handle all social media accounts from one space? And getting the analytics report for all supported social media platforms as well?
You can switch seamlessly between accounts with one click.
Tailwind displays monthly performance rates. It does not requires any complex maths and creates no mess for you. Just the numbers to measure and analyze your progress to grow your business.
Social Networks Supported
G2 Review
4.3 out of 5 stars
- Ease of Use: 8.7/10
- Quality of Support: 8.8/10
- Ease of Setup: 8.8/10
Prices
- Free
- Pro: $12.99/month
- Advance: $19.99/month
- Max: $39.99/month
11. Mention
Listening to your target audience is arguably one of the most critical tasks for any social media manager. Thankfully, Mention makes this task easier than ever before. It’s got robust capabilities, including keyword tracking, sentiment identification, and more. What really sets Mention apart from other tools on our list, though? The intricate feature set includes:
- Competitor analysis.
- Tracking conversations about competitors.
- Identifying trending niches relevant to you or your customer base.
Social Networks Supported
- YouTube
- TikTok
G2 Review
4.3 out of 5 stars
- Ease of Use: 8.8/10
- Quality of Support: 8.5/10
- Ease of Setup: 8.8/10
Prices
- Free
- Solo: $29/month
- Pro: $99/month
- Pro Plus: $199/month
- Company: Custom Price
12. Brand24
Adding to the list of best social media analytics tools, the next one is Brand24. It is another social media management tool that saves you time and effort. It does this by effectively executing its services like monitoring, influencer tracking, reporting, sentiment analysis, etc.
Brand24 also offers all the right features for agencies to manage their social media presence. The features are:
- Hashtag analysis
- PR measurement
- Competitive analysis
- Managing the reputation
Social Networks Supported
- Youtube
- TikTok
G2 Review
4.6 out of 5 stars
- Ease of Use: 9.1/10
- Quality of Support: 9.6/10
- Ease of Setup: 8.6/10
Prices
- Individual: $49/month
- Team: $119/month
- Pro: $179/month
- Enterprise: $299/month
13. Buffer
Next up on our list of best social media analytics tools is Buffer. It is used by businesses, agencies, brands, and individuals to help manage their social media presence. Also, to increase the traffic and engagement on their social media profiles.
Buffer offers the following features:
- Post scheduling
- Automated publishing
- Content management
- Multi-Account management
- Reporting or Analytics
Social Networks Supported
- Google My Business
- TikTok
G2 Review
4.3 out of 5 stars
- Ease of Use: 9.2/10
- Quality of Support: 8.5/10
- Ease of Setup: 9.2/10
Prices
- Free
- Essential: $6/month per channel
- Team: $12/month per channel
- Agency: $120/month per channel
14. Sprout Social
When talking about some of the best analytics tools, we cannot miss Sprout Social. It helps brands, businesses, and agencies ace their marketing strategy with its competitive features.
Sprout Social allows them to streamline workflows, connect better with their audience, provide meaningful insights, and much more.
Some major features of Sprout Social are:
- Publishing and scheduling
- Engagement
- Listening
- Employee Advocacy
- Analytics
Social Networks Supported
- YouTube
- TikTok
G2 Review
4.3 out of 5 stars
- Ease of Use: 8.9/10
- Quality of Support: 8.8/10
- Ease of Setup: 8.8/10
Prices
- Standard: $99 per user per month
- Professional: $169 per user per month
- Advanced: $279 per user per month
15. NapoleonCat
NapoleonCat has marked its place as another best social media analytics tools. With its unified inbox, this tool is best for teams. One of the best things about NapoleonCat is that you can add and track the activity of multiple social media profiles at once. It also makes reporting a piece of cake.
Some features of NapoleonCat are:
- Contact management
- Automated publishing
- Content management
- Keyword filtering
- Post scheduling
- Reporting or Analytics
- Multi-Account management
Social Networks Supported
- Messenger
- YouTube
- Google My Business
G2 Review
4.8 out of 5 stars
- Ease of Use: 9.2/10
- Quality of Support: 9.8/10
- Ease of Setup: 9.4/10
Prices
- Standard: $31/month
- Pro: $64/month
- Custom: Contact for details
16. Hootsuite
Hootsuite is an all-in-one social media management platform. It helps its users with the following features:
- Scheduling and publishing the posts
- Engaging with customers made easy
- Monitoring every important activity metric
- Efficiently advertising the content
- Effectively analyzing the reports
Social Networks Supported
- TikTok
- YouTube
G2 Review
4.1 out of 5 stars
- Ease of Use: 8.4/10
- Quality of Support: 7.9/10
- Ease of Setup: 8.4/10
Prices
- Professional: $49/month
- Team: $179/month
- Business: Starting from $739/month
- Enterprise: Contact for details
17. HeyOrca
Finishing our list of best analytics tools with HeyOrca, which is primarily designed for agencies. It helps agencies manage your social media performance by:
- Creating, scheduling, managing, and reporting social campaigns.
- Offers built-in client approvals for a seamless experience.
- Creating customs reports
- Provides instant previews for your posts
- Have an interactive calendar etc
Social Networks Supported
- Google My Business
- TikTok
G2 Review
4.7 out of 5 stars
- Ease of Use: 9.5/10
- Quality of Support: 9.9/10
- Ease of Setup: 9.7/10
Prices
- Basic: $59 per calendar per month
- Standard: $99 per calendar per month
- Pro: $129 per calendar per month
Now, when you have done reading about the best social media analytics tool.
Check here about the best social media scheduling tools as well. “25+ Best Social Media Scheduling Tools Free For 2023.”
Final Words
That was from our side for some of the best social media analytics tools for marketing agencies. These social media analytics tools are a must for the effective advertisement and growth of your social media platforms.
As we have discussed 17 social media analytics tools, we can conclude that each tool serves its purpose best in its unique manner.
If one tool is good at feature distribution, the other is light on your pockets. The purpose of creating this list of the 17 best social media analytics tools was for you to read and understand what tool would be most suitable for you.
Let us know which one you would choose. We love hearing from you!
