Having the best social media marketing tools can take your online marketing game to a whole new level. With a global audience, social media has become one of the top-rated marketing platforms in the world. Many brands love social media, and it is a favorite of many marketers.
With hundreds of tools available in the market, it can be pretty challenging to identify which one is the best. So, to help you choose the best tool for your business, we have made a list of the top 20 social media marketing tools for businesses in 2023. Keep on reading to find out all about these incredible tools.
We will also discuss the importance of social media and social media marketing, so make sure you read the whole article. Now, without further ado, let’s jump right in.
Why are Social Media Marketing Tools Important for Businesses?
There are countless benefits of using Social media marketing tools. And because of these benefits, successful business people declare that it’s essential to use social media marketing tools.
Why are social media marketing tools so essential? Well, you can understand the answer with the help of the following mentioned points.
Now without any further delay let’s dive right in and find out all about the importance of social media marketing tools for businesses.
1. Social Media Marketing Tools Save Time
One of the most important factors in using social media marketing tools is saving time. How? We all know that to make any business grow, we have to give them a vast quality of time.
But with these marketing tools, you can save your time by using its time management, saving, and convenient features. By keeping your time through the scheduling features offered by these tools, you can easily focus on other business tasks at hand as well.
2. Social Media Marketing Tools Keep You Updated on your Competitors
Okay, so it is necessary to know what your competitors are saying and doing to promote their businesses. And how they are compelling customers. By knowing all this, it gets easier for you to generate your business better than your competitors. By looking at what is working right for your competitors, you can get a good idea of what the customers want.
Also, the social media marketing tool helps you to understand what your customers want, what their demands are, and what they are looking for. And all of these become easier to understand just because of social media marketing tools.
That’s why using any of them is very important to know your audience and competitors.
3. Social Media Marketing Tools Help You Stay Consistent
With the help of social media tools, you can easily stay consistent on all your social media platforms. This is because social media tools let you plan and schedule your content in advance.
This way, you won’t go through any last-minute hassle, and your followers will continually be updated. Some of the amazing tools discussed in this article also offer the feature to re-post your most popular content. So, even if you don’t have anything new to post, your social media feed won’t stay dry.
4. Social Media Marketing Tools Help You To Organize Your Content
With the help of social media tools, you can easily organize and schedule the media files you want to post on your social media accounts. The tool will alert you when it’s time to post, or even better; you can set it to post at the set time and date automatically.
5. Social Media Marketing Tools Increase Your Audience
Using web-based media and connecting it to your site will build your traffic hugely. With social media marketing tools, you can gain more and more audience/customers worldwide. And guess what? You will get this by paying a minimal amount of money.
6. Social Media Marketing Tools are Cost-Effective
Social media marketing is perhaps the most cost-efficient component of an advertising strategy. You can sign up for most social networking platforms without cost. And any paid promotions that are offered to you are much less expensive than other marketing techniques.
This is because you can achieve a higher return on investment and still have a large budget for other marketing activities. Social media advertising should be paid in small increments to get a feel for what you can expect.
As you feel more comfortable with your strategy, increase your budget. Spending a small amount of money and time can help you increase conversion rates. You will eventually earn a return on investment.
7. Social Media Marketing Tools Help in Increasing Your Brand Awareness
Social media can provide a wealth of information that will help you stay ahead of the competition. A study by Teradata showed that up to 67% of social data is never analyzed, leaving companies in the dark about consumer trends and thoughts.
By learning what customers say or do online, you’ll have all the insights into their preferences. While also getting them involved with your brand more deeply as they interact with content created specifically for them.
Top 20 Social Media Marketing Tools for Businesses for 2023
Here is our list of the top 20 social media marketing tools for businesses in 2023;
1. SocialBu
SocialBu is one of the best tools for social media marketing. It offers various advanced features and is very easy to use. It helps in automating post scheduling, monitoring, publishing across multiple channels, and more. This tool also offers an efficient unified inbox that is time-saving and easy to use.
A social inbox connects all of your social media inboxes into a unified dashboard. It is a beneficial and hassle-free feature as it lets you see and engage with all your social conversations from one place. The social media monitoring feature helps you keep track of all social conversations.
Along with that, it monitors keywords, accounts, and hashtags that are relevant to your business. They are great for time-saving and increasing your efficiency. Finding relevant keywords and hashtags is very time-consuming. Still, SocialBu can handle it easily by monitoring the trends, relevant hashtags, brand mentions, etc. All this helps your agency to keep up with the trends and offer better services to your clients.
Overall, SocialBu is the complete solution for enhancing your social media presence and making the most out of your results. You can bring out, react, Analyze, and Automate using SocialBu. Many marketers immensely love it as it saves a lot of their time and hassle by enabling them to schedule Instagram posts and stories automatically.
Key Features
- Social media posts publishing
- Instagram Stories Scheduling
- Bulk Import
- Scheduling Social media Monitoring
- Team Collaboration
- Twitter Threads Scheduling
- Social media Calendar
- Fully dynamic Automations
- RSS Feed integrations
- Social Media Analytics
- Android App
- 24/7 customer support
Starting Price: $8/month
Capterra/G2 rating: 4.4/5
Supported Platforms
- Google My Business
2. Buffer
Buffer is one of the social media marketing tools for businesses that can be used to manage social media content. It is used to share content on today’s most popular social media platforms. This tool allows you to share content using a straightforward method. It connects to all social media accounts and makes it easy to schedule posts.
Buffer is a better alternative to traditional logins on Facebook, Linked In, and Twitter. Buffer makes it easy for users to create posts and then have them uploaded with one click. The app includes a browser extension to allow seamless integration. With WordPress, Google Chrome, RSS readers, and other tools that are important for finding content.
Buffer also provides many social media management options, including publishing, analytics, engagement, and monitoring. Its users love Buffer because of its intuitive and fast results. Buffer also offers excellent support for team collaboration, publishing, concentration, and analytics.
Key Features
- Social Media Analytics
- Planning and publishing
- Social media scheduling
- RSS feed integration
- Social profile sharing
- 2-step account login
- iOS and Android support
Starting Price: $15/month
Capterra/G2 rating: 4.5/5
Supported Platforms
3. Biteable
Biteable is another one of social media marketing tools that allows you to create professional videos from ads to presentations and social media videos. The interface of this tool is very straightforward. You can quickly sign up in just 5 minutes, and you can create a professional-looking video using stock footage and overlay text.
Biteable is super simple to use, even for those with no video editing or creation experience. It allows you to easily create videos for social media accounts as well as other marketing projects.
You can use the stock video options to provide solid content for your videos, even with limited time. Biteable’s ease of scalability means that you can quickly adapt your videos for different formats. This tool can help you save time and make high-quality content, without a doubt.
Key Features
- Easy and fast video editing
- Unlimited stock footage
- Text editor
- Stock music
- Customer support
- More than 800,000 animations
- Sharing and downloading
- Ten additional editing tools
Starting Price: $19/month
Capterra/G2 rating: 4.3/5
Supported Platforms
- Youtube
4. Buzzsumo
BuzzSumo is our next pick for social media marketing tools that is greatly loved by all marketers. We know that social media is attracting so much traffic from marketing teams and consumers alike. So, it would be helpful for marketers to see how much attention certain types of topics and content are getting—all that without wading through piles of data. BuzzSumo’s data analytics allows its users to do that with minimal effort. It can also be used to understand social media sites and share their content.
It’s also great for finding influencers across various social media platforms. It is a great way to keep up with the competition and also useful for research.
Key Features
- Report exporting
- Social media analytics
- Social reporting
- Monitoring and listening
- Competitors analysis
- Hashtags analytics
- Media distribution
- Blogger search engine
- Reports and visualizations
- Content suggestion
- Collaboration
- Keyword tracking
- Trend analysis
Starting Price: $99/month
Capterra/G2 rating: 4.5/5
Supported Platforms
- Youtube
5. Hootsuite
Hootsuite is another social media marketing tool, to quickly grow your social media followers by creating quality content to delight and reach more people.
This amazing tool has been steadily growing in the last few years, currently being used as an 18-million-person tool for businesses worldwide.
One of their best features includes allowing users to schedule posts ahead of time. So they’re always prepared for when something big happens, like new products or events.
Key Features
- Creating and scheduling posts
- Channels management
- Campaigns planners
- Monitoring and reporting
- Automated scheduling
- Team management
Starting Price: $19/month
Capterra/G2 Rating: 4.1/5
Supported Platforms
6. Mention
A mention is another one of the best social media marketing tools that enables brands and agencies to monitor the web. And listen for conversations about their brand or company across many social networks. This tool can quickly locate essential discussions happening online. It lets you see who’s making references to your business, a particular topic of interest, etc.
You can also uncover trends with this excellent software. Because it allows you access not only “key influencers” but other users too.
Overall, Mention is a valuable and straightforward social media tracking and monitoring tool.
Key Features
- Automated publishing
- Slack integration
- Pulse notifications
- Tags and smart folders
- Sentiment analysis
- Influencer tracking
- Monitoring
- Analytics
- Social media analytics
- Reporting Account management
Starting Price: $29/month
Capterra/G2 Rating: 4.7/5
Supported Platforms
- Youtube
7. Clipchamp
Clipchamp is another super-easy free social media marketing tool. There’s nothing to download as you can access all of it right in your Chrome browser. It’s beginner-friendly, so creators, marketers, and small business owners work smart and use it to edit videos.
As expected, it allows you to trim, resize, add captions, merge clips, and adjust speed. What’s great is you can also create a picture-in-picture effect, make an AI voiceover, use a green screen, import GIFs, record your screen and webcam, and more—for free.
It’s got an easy aspect ratio resizer so it’s fast to batch create for Facebook, Instagram, TikTok, YouTube, and literally any video you want to make. Explore the capabilities of this versatile tool and elevate your video editing experience with Clipchamp, the go-to AI video creator.
Key Features
- Unlimited 480p watermark-free exports
- Text-to-speech feature with 100+ voice and accent options
- Screen and webcam recorder
- Option to add a brand kit and custom watermark to videos
- Team collaboration on video projects
- Themed templates to choose from
- 1M+ stock media available
- Integrations with Google Drive, Zoom, Dropbox, and more
Starting price: $9/month
Capterra/G2 Rating: 4.6/5
Supported Platforms
- Google Chrome or Microsoft Edge Chromium browsers
- Windows PC
- iOS mobile devices
8. Videvo
Videvo offers a wide selection of free ocean background videos to add to your visuals. Whether you want to showcase a tranquil beach or underwater life, Videvo has you covered. With a library of over 23,000, there are plenty of options to choose from, so you can find the perfect video to match your project. And the best part? It’s completely free. So there’s no need to break the bank to get stunning ocean footage.
Key Features
- Free library of over 23,000 videos
- Searchable library
- Compatibility with various software
- Regularly updated
- High resolution and 4k videos
- Downloadable clips
Starting Price: Free
Capterra/G2 rating: 4.7/5
Supported Platforms:
- Youtube
9. Canva
Canva is another easy-to-use social media marketing tool. It allows you to design anything for your social media and other things like invitations, business cards, etc. You can even design a website on Canva. It has an extensive selection of templates in dozens of categories.
Other than that, many awesome and interesting editing tools are available that will help you make your content eye-catchy. This tool is straightforward to use, even for beginners. Overall, Canva has everything one would need for designing their next project.
Key Features
- Access control
- Collaboration tools
- Communication management
- Customizable
- Easily import/export data
- Drag and drop
- Searching
- Workflow management
- Artwork management
Starting Price: $12/month
Capterra/G2 Rating: 4.7/5
Supported Platforms
- iOS and Android
- Windows
10. Sumo
Sumo is another pick for social media marketing tools. It helps you get more customers and automatically convert website visitors into lifetime buyers. So even if your business has a small budget or team size, Sumo can give you an edge in this competitive industry.
Even some of the most successful companies like “Bulletproof Coffee” use it. Because they know how vital generating new leads is for their growth.
Key Features
- List building
- Customization
- Pre-made templates
- Unlimited GIFs, Videos, and Images
- Advanced display
- Auto-response
- One-click layout
- Social sharing
- Google Analytics
- Live chat
Starting Price: $48/month
Capterra/G2 Rating: 4.1/5
Supported Platforms
- Youtube
11. Zapier
Zapier is another easy-to-use social media marketing and automation tool. It moves information between your web apps automatically, so you can focus on your most important work and save a lot of time and hassle. With this easy automation tool, you can automate tasks between two or more apps, and no code is necessary.
It moves information automatically without coding. So you don’t have to worry about time-consuming work–you’ll save both your energy and sanity. Connecting social media apps like Facebook, Twitter, and Instagram to Zapier will make it easier than ever. The repetitive task of posting on every network at once becomes simple and saves loads of precious time in just one click.
Key Features
- Account integration
- App management
- Database support
- Email management
- Social media integration
- Finish Routine Tasks Automatically
Starting Price: $19/month
Capterra/G2 Rating: 4.7/5
Supported Platforms
- Slack
- Quickbooks
- Google sheets
- Google Docs, etc.
12. Ad Espresso
AdEspresso is the most accessible and user-friendly social media marketing tool for Facebook Ads Management. Its easy-to-use interface makes it possible for anyone to create a successful campaign in just minutes easily.
AdEspresso will also automatically split-test your campaigns’ creatives, demographics, and other aspects. So you don’t have to spend hours doing tedious work yourself.
Overall, AdEspresso is the easiest and most intuitive Facebook Ads Management and Optimization Tool.
Key Features
- Speedy ads management
- Optimize advertisement campaigns
- Maximum control over timing and placement
- Quick setup
- Onboard management
- Automated Promotion of ads Collaboration
Starting Price: $49/month
Capterra/G2 Rating: 3.3/5
Supported Platforms
- Google My Business
13. Sprout Social
Sprout Social is another all-in-one social media marketing and management tool for companies and brands. This tool is a social media management system with functionality. It is specially designed for multiple-person teams focusing on engagement, publishing, and analytics.
This tool is a simple yet efficient tool. It saves your time and makes managing social media accounts easy. You can overcome publishing obstacles and automate time-consuming tasks easily with Sprout.
Overall, it is a powerful, all-in-one social media management tool.
Key Features
- Activity dashboard
- Notifications alerts
- ROI tracking
- Engagement tracking
- Campaign analytics
- Customizations
- Team Report
- Monitoring
- Collision detection
- Message tagging
Starting Price: $89/month
Capterra/G2 Rating: 4.3/5
Supported Platforms
- YouTube
14. Social bakers
Socialbakers is another pick for social media marketing tools that has partnered with the mega-popular social media site for years and now owns it. It has merged with another well-known name in customer experience software called Astute.
It helps in giving them everything they need along their path, from awareness to advocacy.
Key Features
- Social media analytics
- Key metrics tracking
- Head-to-head comparison
- Up-to-date benchmarks
- Advanced analytics tools
- Audience analysis
- Publishing and scheduling
Starting Price: $200/month
Capterra/G2 Rating: 4.2/5
Supported Platforms
- Youtube
15. Mav Social
MavSocial is also a super-awesome social media marketing tool for all of your social media needs. It offers brands and agencies an affordable, unified solution. That allows them to manage their social accounts from start to finish with no hassle at any point in time.
Overall, it is a fully integrated social media management & advertising solution for brands and agencies.
Key Features
- Social media analytics
- Organizational-interface
- Publishing and sharing
- Social engagement
- Reporting
- Followers analysis
- Post-performance
- Workflow management
Starting Price: $19/month
Capterra/G2 Rating: 4.7/5
Supported Platforms
- YouTube
- Google My Business
- Tumblr
16. Agora pulse
Agorapulse is an all-inclusive social media marketing tool. That enables you to manage your accounts more efficiently. Agorapulse’s unified inbox allows easy management of incoming messages. Also manages comments and reviews on Social media platforms. The publishing tool of Agorapulse lets users plan out content.
Plus, collaboratively across multiple channels with the ability to schedule posts in advance. At the same time, analytics are delivered via insightful PDF reports, including what works best and where changes need to be made.
Key Features
- Social media analytics
- Scalability
- Competitor analysis
- Post-performance
- Content calendar
- Collaboration
- Monitoring
- Data management and analysis
Starting Price: $99/month
Capterra/G2 Rating: 4.5/5
Supported Platforms
- Youtube
17. Sendible
Sendible is a social media marketing tool that enables you to engage with your audience across multiple channels at any time. Sendible’s powerful analytics gives users the ability to track and monitor. The success of their campaigns, lets them see ROI for every campaign they run on this tool.
With Sendible, it’s easy for teams or businesses to plan content scheduling together seamlessly in one place. So there are no miscommunications about what will be shared.
All while gathering valuable data from each post that posts out through this app. More than 20 thousand agencies and brands have trusted this popular software since launching its beta version back in 2013. Today the best marketers rely on it as well because of how much insight into customer behavior provides.
Key Features
- ROI tracking
- Customizable branding
- Multi-channel marketing
- Reporting and statistics
- Social media integration
- Bulk scheduling
- Vibrant automation
- Customer support
- Direct posting
- Hashtag suggestion
Starting Price: $29/month
Capterra/G2 Rating: 4.5/month
Supported Platforms
- Google My Business
18. Talk walker
Talkwalker is a social marketing tool that helps organizations grow their brands. They provide clients with an easy-to-use platform. To measure the effectiveness of all their communication efforts. Such as social media and advertising campaigns across any platforms or channels you may use.
Talkwalker is a real-time social media analytics company. It monitors conversations across different languages and platforms, with offices in six countries.
Also, the Talkwalker Alerts service provides instant updates from the web. To help communications professionals do their job more efficiently.
Key Features
- White labeling service
- Date and report exporting
- Viral hashtags
- Audience engagement analysis
- Competitor analysis
- Sentiment analysis
- Filtering
- Reporting
- Brand monitoring
- Keyword tracking
- Trend analysis
Starting Price: $9,600/year. A free demo is available.
Capterra/G2 Rating: 4.4/5
Supported Platforms
- YouTube
- Google My Business
- Tumblr
19. Audiense
Audiense is also one of the best social media marketing tools. It provides detailed insights into any audience to drive your strategy with actionable and enriched data. It also enables you to create ultra-targeted Twitter Ads at scale. Audiense Insights gives marketers the ability to understand any audience, no matter how unique or diverse.
With filters such as user profiles, affinities, and demographics, you can create highly personalized segments of audiences. These will be more successful in reaching targeted individuals who want seller product offerings the most.
Key Features
- Audience management
- Reporting
- Monitoring
- Campaign tools
- Social performance measurement
Starting Price: $99/month for Twitter Marketing. For audience insights, $1499/month. A free plan is also available.
Capterra/G2 Rating: 4.4/5
Supported Platforms
20. Awario
Awario is a one-stop social media marketing tool for staying on top of all the latest mentions about your brand. You can also easily monitor your competitors’ every move.
You can also find sales opportunities from customers mentioning you in their conversations and discover market niche influencers.
With Awario’s flexible Boolean alerts, you can set up a custom search, no matter how complicated it is. To ensure only relevant results come through, it doesn’t clog your inbox with unimportant messages.
The app allows users to engage directly by liking or sharing posts they find exciting and responding if needed.
Key Features
- Boolean Search
- Sentiment analysis
- Social Listening report
- Slack integration
- Social listening API
Starting Price: $24/month
Capterra/G2 Rating: 4.2
Supported Platforms
- Youtube
21. Tailwind
Tailwind is one of the best social media marketing tools for Pinterest and Instagram marketing and advertising campaigns.
This tool helps you to plan your social media posts, analyze discussions, and measure results. It also gives suggestions for enhancing your Pinterest and Instagram marketing strategies. It is undoubtedly one of the most popular social media management tools. This tool is easy to use and has over 100 million registered users. Who share their greatest successes in the app’s community forums for daily inspiration.
Tailwind is the perfect social media management tool for bloggers and other content creators. Tailwind has various features, notably an ability to help you optimize your Pinterest or Instagram feeds with ease.
Key Features
- Smart scheduler
- Broad listing
- Pin Inspector
- Social media management
- Reporting
- Social Analytics
- Monitoring
Starting Price: $9.99/month
Capterra/G2 Rating: 4.4/5
Supported Platforms
Final Words
In this digital era, marketing has gone to a whole new level. Reaching your target audience globally is no impossible task anymore, all thanks to social media. This is why the majority of businesses prefer social media marketing these days. To reap the full benefits of social media, you can use the help of social media marketing tools and take your digital marketing to the next level.
From our list of the 20 top social media marketing tools in 2023, you can choose the tool that fits your business requirements the best. This way, you’ll be able to increase your brand’s visibility and reach a global audience. Ultimately, doing this will boost your sales and will increase your loyal customers. Overall, without a doubt, we can say that these tools will surely help you boost your social media marketing game.
Now, we hope that you can easily find the best tool for your business with the help of our article.
1 thought on “Top 20 Social Media Marketing Tools For Businesses in 2023 (Updated)”
Great read regarding aspects on digital marketing tools and their benefits for continued business success. Thanks for this.