With social media’s increasing popularity and the growing number of platforms, it can become challenging to manage everything, mainly if you regularly use them. This is why using social media management tools is essential now.
Social media management tools help you stay consistent by letting you schedule your future posts. This way, you get a lot of content planned and save yourself from a hassle.
Are you stuck on finding your business’s proper social media management tool? This article will share the top 20+ social media management tools to manage your social media game in 2025.
Why Managing Your Social Media Is Important?
Social media management is vital for several reasons. First, it creates brand awareness and increases loyal customers, which is essential for businesses. Second, it saves time and hassle by allowing you to schedule future content.
It also gives you a visual of your feed’s appearance after the uploads. A significant benefit of social media management tools is that they help you be consistent on all your social media platforms, ultimately helping you increase and retain your followers seamlessly.
Using the analytics offered by social media management tools, you can understand what type of content works best for you and when your followers are most active.
You’ll get maximum engagement by posting at the relevant observed times, increasing your social media presence.
20+ Top Social Media Management Tools and Services
Here are 20+ top social media management tools and services;
1. SocialBu
SocialBu is one of the best social media management tools. It focuses on reducing users’ time spent on social media activities by offering scheduling and publishing content across all their social networks in one place. This tool also provides advanced features and is very easy to use. It is a perfect solution for improving your social media presence and maximizing your results.
With SocialBu, you can post content on Facebook, LinkedIn, Instagram, TikTok, Pinterest, Mastodon, Google My Business, Threads, and other platforms.
Features
- Post scheduling: First, SocialBu allows social media managers to schedule their posts. You can schedule posts in different formats, such as videos, static images, text posts, etc.
- Social media monitoring: In addition to scheduling, SocialBu offers monitoring features. You can track the performance of your posts and gain insights into which type of content your audience liked the most.
- Generate posts with AI: Not in the mood to generate fresh content? SocialBu’s AI helps content creators develop their posts. Describe what you want and define your tone and it’ll generate engaging posts for you.
- Content curation: Don’t know what to post today? The curation option lets you find the latest content on a particular topic so you won’t have too much time. Write the topic and select the time frame; you’ll get articles, blog posts, and social media posts.
- Social Inbox: The social inbox option eliminates the hassle of going back and forth to answer queries on different social media platforms. Social inbox is a centralized platform where you’ll get all the queries from all social media platforms in one place.
- Post analytics: What else will you get with the SocialBu social media management tool? The post analytics let you know the engagement rate, hashtag performance, and overall content performance.
Starting Price
SocialBu pricing begins at $15.8 per user per month. There is a free trial of 7 days available as well.
G2 Ratings: 4.4/5
2. Onlypult
Onlypult is an easy-to-use social media management tool. The publishing tool helps users plan and schedule postings, and it also provides a builder for creating multilinks, a monitor to track Twitter and YouTube comments, and multistreaming to broadcast simultaneously across multiple platforms.
The publishing tool allows users to schedule posts on 14 social media platforms, messengers, and blogs. Another feature worth mentioning is the team for a joint workflow on the platform. You can assign roles and open access to the necessary social network accounts.
Features
- Managing several accounts
- Bulk scheduling
- Stock media library
- Hashtag library
- Social media monitoring
Starting Price
$25 per month with a 7-day free trial.
3. Birdeye
Birdeye Social AI is an all-in-one social media management platform that empowers local businesses. Supported by BirdAI, Birdeye’s AI engine, the tool simplifies content creation, enhances engagement, and provides valuable insights. Whether managing a single location or a multi-location business, you can tailor content to suit your industry and customers, and improve your social media reputation.
Features
- Centralized management of all social profiles.
- Visual calendar for scheduling posts.
- AI-generated engaging content.
- Pre-approved content library.
- Automated content approval.
- Real-time monitoring of comments.
- Detailed performance tracking.
Starting Price
It has a 30-day free trial available.
G2 Ratings: 4.7/5
4. MeetEdgar
MeetEdgar is an excellent social media management tool. It allows you to keep your social media active and organized no matter how busy your life gets. In addition, MeetEdgar tracks your social media history and performance data and lets you know what type of content works best for you.
This will help you understand your top-performing posts. With link tracking, A/B testing, and more, this tool gives you all the valuable information you need to see what your audience responds to best. Overall, it is a great tool.
Features
- Social media scheduling
- Analytics
- Weekly automation
- Customized content categories
- Suggested social posts
- Customer support
Starting Price
$29.99/month
G2 Rating: 4.5/5
Check out the detailed comparison of SocialBu and MeetEdgar
5. Buzzsumo
Buzzsumo is a social media management tool with interesting features. Its content insights can be used to generate ideas, design high-performing content, monitor performance, and identify influencers.
This tool lets you quickly find new keywords, trending stories, customer questions, and content success while monitoring what matters most to your brand.
Features
- Comments and trends tracking
- Influencer identification
- Research and analytics feature
- Content analysis
- Set Up Real-Time Monitoring
Starting Price
$199/month
6. Mention
Mention is a simple and valuable social media tracking and monitoring tool. It enables brands and agencies to monitor the web, listen to their audience, and manage social media. It finds user-generated content from across different social networks, enabling you to search and analyze it all in one place. This tool can also help you uncover trends.
Features
- Post scheduling
- Automatic tagging
- Social media monitoring
- Social media listening
- Insights
- Keyword monitoring
- Shared dashboard
Starting Price
$41/ month.
G2 Rating: 4.3/5
7. Zapier
Zapier is an easy automation tool. It automatically moves information between your web apps, so you can focus on your most important work and save time and hassle. This tool helps you automate repetitive tasks between two or more apps; no code is necessary.
Features
- Application management
- Database support
- Email management
- Social media integration
- Start Workflows from Any App
- Finish Routine Tasks Automatically
- Simple, Fill-In-The-Blank Setup
Starting Price
$19.99/month
G2 Rating: 4.5/5
8. eClincher
Eclincher is one of the best social media management tools. It offers many amazing features, including auto-posting, advanced publishing, recycled content, content curation, and analytics reporting.
After scheduling your content, you can publish it with smart queues. This will save you time and boost your social media engagement. From posts to results, eclincher’s user-friendly platform helps businesses grow their audiences and manage their brand reputation on multiple social networks.
Features
- Social media scheduling
- Social media monitoring
- Post analytics
- Campaign management
- Activity tracking
- Automated publishing
- Brand tracking
- Competitor monitoring
- Link shortener and tracking
Starting Price
$65/month
G2 Rating: 4.7/5
Check out the detailed comparison of SocialBu and Eclincher
9. Agora pulse
AgoraPulse is a leading social media management tool enabling agencies, businesses, and marketers to manage all their messages. It also allows you to schedule and publish content, identify key influencers, monitor social channels, and generate stunning reports in one easy-to-use dashboard.
The social media management tool is designed to help you stay organized and manage your social media effortlessly.
Features
- Bulk scheduling
- Social media monitoring
- Shared calendars
- Listening searches
- Facebook ROI calculator
- Team reports
- Customer report
- Competitor reports
Starting Price
$79/month
G2 Rating: 4.5/5
Check out the detailed comparison of SocialBu and AgoraPulse
10. Sendible
Sendible is a social media marketing platform that allows individuals, agencies, and small businesses to engage with their audience across multiple channels. Sendible’s powerful analytics enables users to track and monitor the success of their social media marketing efforts and ROI.
With Sendible, you can effortlessly collaborate with your clients and teams to plan and measure the most successful content on multiple social media platforms.
Features
- Bulk scheduling
- Social media monitoring
- Advanced analytics
- Location tagging
- Automate messages and replies
- Custom queues
- Social Inbox
- Hashtag suggestions
- Post insights
Starting Price
24/ month
G2 Rating: 4.5/5
Check out the detailed comparison of SocialBu and Sendible
G2 Rating: 3.3/5
11. Crowdfire
Crowdfire is a powerful social media management tool for businesses and individuals worldwide to drive engagement and growth. It allows you to manage all your social accounts from one place easily. Crowdfire strongly focuses on its core social management function, emphasizing scheduling content across your social channels at the most suitable times. Overall, it is an easy-to-use yet powerful tool.
Features
- Pre-scheduling of social media posts
- Publish content from your website or blog
- Tailored posts for every social network
- Custom RSS feed
- Advanced analytics
- Hashtag recommendations
- Mention tracking
Starting Price
$7.48/month
G2 Rating: 4.2/5
Check out the detailed comparison of SocialBu and Crowdfire
12. Mav social
MavSocial is an award-winning, fully integrated social media management and advertising tool for franchises, SMBs, agencies, and enterprises. It offers marketers a unified solution at an affordable price point.
Features
- Unlimited post scheduling
- Visual calendar
- Automation
- Campaign planner
- Digital asset library
- Social inbox
- Social listening
Starting Price
$29/month
G2 Rating: 4.7/5
Check out the detailed comparison of SocialBu and MavSocial
13. Post planner
Post Planner is a trusted social media scheduler built for engagement. It makes finding, planning, and posting scientifically proven content easy to increase social media engagement. Post Planner is like having a team of social media experts on demand.
Features
- Posting Calendar
- Social media scheduling
- Discover top-performing content
- Content curation
- Post recycling
- Post analytics
- Social tagging & mentions
- Viral articles & images
Starting Price
250INR/month
G2 Rating: 3.7/5
Check out the detailed comparison of SocialBu and Post Planner
14. Tailwind
Tailwind is one of the best-rated social media management tools for Pinterest and Instagram marketing and advertising campaigns. This is the tool that will act as your marketing team.
This tool helps you plan social media posts, analyze discussions, and measure results.
Features
- Automated publishing
- Customized visual planning
- Personalized Smart Schedule
- Content Management
- Monitoring and listening
- Hashtag finder
Starting Price
$14.99/month
G2 Rating: 4.4/5
Check out the detailed comparison of SocialBu and Tailwind
If you have an agency and you want to manage your social media, read our blog: 10 Best Social Media Management Tools for Agencies
15. Pics.io
A powerful tool, Pics.io can help you quickly and efficiently manage and optimize your digital assets within your preferred cloud storage platform.
Its dynamic features allow you to organize files, enhance teamwork, manage versions, annotate visuals, and ensure the quality of your content. Numerous professionals trust this solution to bring order and structure to their vast digital libraries.
Features
- Integration with cloud storage
- Real-time collaboration and annotations
- Powerful search capabilities
- Version control and history
- Metadata and automatic keyword tagging
- Centralized digital library management
Starting price
$50/month with a 7-day free trial
16. Content Studio
ContentStudio is an all-in-one social media management tool for businesses and marketers. It allows users to plan and publish content efficiently, monitor engagement, discover new content ideas, and analyze competitors’ strategies.
The analytics feature provides valuable insights, collaboration tools, automated content posting, and competitor analysis, further benefiting businesses.
Features
- Scheduling and publishing
- Content discovery
- Collaboration and workflow approvals
- Content curation tools
- Analytics and Reporting
- AI caption Generator
- Competitor analysis
Starting price
$19/month
G2 Rating: 4.6/5
17. Social bee
SocialBee is another excellent tool for social media management. Organizing your content according to categories can save you time and hassle. You can also repost your top-liked posts to increase engagement and save time. While preparing a posting schedule, you can start from SocialBee’s templates and customize your calendar.
Features
- Content categories
- Category based scheduling
- Re-Queue posts
- Customization for each profile.
- Post variations
- Bulk editor
Starting Price
$24/month
G2 Rating: 3.9/5
Check out the detailed comparison of SocialBu and SocialBee
18. Social pilot
SocialPilot is a fantastic scheduling tool for effectively maintaining a social media presence. Features like content curators are useful for time-restricted teams that must find new content to post daily. This tool is helpful, especially for professionals and businesses.
Features
- Social media scheduling
- Social media calendar
- Content curation
- RSS feeds automation
- Browser extension
- Client management
- Team management
- Social inbox
- Analytics
Starting Price
$25.50/month
G2 Rating: 4.5/5
Check out the detailed comparison of SocialBu and SocialPilot
19. Coschedule
CoSchedule is an excellent tool for organizing social media marketing in one place. It emphasizes efficiency for marketing teams and individuals alike. Integrating with company blogs via WordPress allows brands to simultaneously publish and push content to social media. Unlike other social media scheduling tools, CoSchedule primarily focuses on content versus solely social performance.
Features
- Analytics
- Scheduling
- Social campaign reports
- Profile reports
- Automation
- Campaign planning and management
- Bulk uploading
- ReQueue
- Real-time marketing calendar
- Social network reports
Starting Price
$19/month
G2 Rating: 4.4/5
Check out the detailed comparison of SocialBu and Coschedule
20. Sprout Social
Sprout Social is a social media management tool for multiple-person teams focusing on engagement, publishing, and analytics. Its social inbox allows you to unify your social accounts into a single stream to view incoming messages, foster conversations, and respond to your followers quickly.
Features
- Social media scheduling
- Keyword and hashtag monitoring
- Message tagging
- Helpdesk integration
- Team reports
- Engagement reports
Starting Price
$249/ month
G2 Rating: 4.3/5
Check out the detailed comparison of SocialBu and Sprout Social
21. Later
With Later, scheduling social media posts is very easy. You can use the drag-and-drop feature, and your week’s worth of posts will be ready to be published. Later helps streamline your social media strategy to set yourself up for more sales and success. Their features focus on visual scheduling, media management, marketing, and analytics.
Features
- Social media scheduling
- Content calendar
- Report Customizability
- Instagram Analytics
- Instagram Stories Scheduling
- Hashtag Suggestions
- Paid campaign tracking
Starting Price
$16.67/month.
G2 Rating: 4.7/5
Check out the detailed comparison of SocialBu and Later
Final Words
That’s all you need to know about social media management tools. Investing in the right social media management tools and services can expand your social reach and increase your followers effortlessly. You can rapidly grow your brand’s visibility and generate more sales if you have a business. Head to SocialBu to plan and schedule your social media posts effortlessly to stand out among competitors.
FAQs
What is a social media management tool?
A social media management tool is software that allows you to manage all aspects of your social media from a single platform. From posts to engagement and analytics, you can check everything from a single dashboard.
What is the most popular social media management tool?
There are multiple social media management tools out there. SocialBu is the most popular social media management tool to
What are the types of social media management?
Multiple types of social media management exist, including content management, community management, ad campaign management, and optimization.
What is social media CRM?
A social media CRM refers to integrating social media platforms with the traditional customer relationship management software.
What is the most popular social media tool today?
The most popular social media tools are TikTok, Instagram, and LinkedIn. Depending on your goals, you can choose one or more platforms for content creation.
What is a social media monitoring tool?
A social media monitoring tool tracks and analyzes content performance across different platforms.
