Eugene Chow founded Radiant Flow with a mission to help people overcome mental and physical challenges through holistic therapies including hypnotherapy, Reiki, and EFT tapping.
As a solo practitioner, Eugene is passionate about helping clients live healthier lives, but like many small business owners in the healthcare space, he faced the challenge of balancing patient care with the demands of building an online presence.
Radiant Flow utilizes Instagram, LinkedIn, and Facebook to share transformative client stories and build brand awareness in the mental health community.
However, by July 2024, social media management had become a significant burden that was taking valuable time away from what Eugene does best, providing therapy to those who need it most.
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Radiant Flow’s Challenges and SocialBu’s Solutions
The journey to effective social media management wasn’t without its obstacles.
As Eugene puts it:
Social media felt like a chore. As a solo therapist, I split my time between sessions, marketing, and there simply weren’t enough hours in the day.
This challenge is common among healthcare professionals who must balance patient care with business development. Unlike larger practices with dedicated marketing teams, solo practitioners often struggle to maintain consistent online engagement while delivering quality care.
Despite these limitations, Eugene recognized the importance of social media in building trust and credibility with potential clients. When prospects discover Radiant Flow through Google Ads and SEO, they invariably check social media profiles before booking appointments.
Eugene recently implemented SocialBu’s comprehensive social media management platform, and the results have been transformative.
By streamlining his content creation and scheduling processes, SocialBu has enabled Eugene to focus on his core mission while maintaining a strong, professional online presence.
Challenge 1: Time Management Crisis
I had little time for social media. Posting on Instagram, LinkedIn, and Facebook took hours that I needed for therapy. I wanted a way to automate posts to avoid stress.
SocialBu’s bulk posting feature revolutionized Eugene’s workflow, allowing him to plan three months of content in just two to three days. He now schedules compelling client stories such as how hypnotherapy eased anxiety across all platforms simultaneously, freeing up precious time for client sessions.
Results:
- Saved 60% of social media management time, cutting a week’s work to 2–3 days
- Posted 50% more content in Q3 2024
SocialBu’s bulk posting saved my time for therapy while keeping my social media active. ~ Eugene Chow, Founder
Challenge 2: Building Trust Through Consistent Presence
Social media isn’t my main client source, but Google Ads and SEO bring the most leads. But clients check my profiles before booking. I needed an active presence to build trust without spending hours online.
SocialBu’s intelligent scheduling system kept Eugene’s Instagram, LinkedIn, and Facebook accounts consistently active with valuable content, including client success stories and health tips that combine nutrition with hypnotherapy.
The platform’s intuitive design aligned perfectly with Eugene’s technical background, and when he encountered issues with CSV templates, SocialBu’s support team provided rapid resolution.
Results:
- 20% increase in client inquiries in Q4 2024 due to active social media presence
- Support issues resolved in under 24 hours
SocialBu’s simplicity and quick support kept my online presence professional.
~ Eugene Chow, Founder
Challenge 3: Content Creation Efficiency
Creating new content while running a business was hard. I wanted to share more stories to spread mental health awareness, but lacked the time to post often or try platforms like Reddit.
SocialBu’s content history feature enabled Eugene to maximize his existing content by refreshing and repurposing old posts using AI tools like ChatGPT. He’s also planning to expand his reach by using SocialBu to schedule posts for the Singapore Mental Health community on Reddit.
Results:
- Reused 30% of content, saving 10 hours monthly
- Planning Reddit expansion to boost engagement by 25% in Q1 2025
SocialBu helped me create content faster and share my mission with more people.
~ Eugene Chow, Founder
The SocialBu Advantage
Eugene chose SocialBu because it delivered exactly what he needed: time savings and simplified social media management. The platform’s bulk posting and scheduling capabilities dramatically reduced his workload, while the user-friendly interface and responsive support team made implementation seamless.
Today, Eugene spends 70% of his time on therapy sessions, with social media running smoothly in the background.
SocialBu’s reports help me plan content that works, no matter how platforms change.
~ Eugene Chow, Founder
SocialBu is honored to support healthcare professionals like Eugene who are making a meaningful difference in their communities. Mental health awareness and accessibility are more important than ever, and we’re proud to help practitioners like Radiant Flow amplify their message and reach more people who need their services.
We want to congratulate Eugene for successfully implementing SocialBu and transforming his social media strategy while maintaining his focus on patient care.
If you want to free up 60% of your social media management time so you can do more of what really matters, see how SocialBu can help.
Sign up for a free demo today!
