Remember when LinkedIn was just a place to park your resume? Fast forward to 2025, and it’s now responsible for 80% of B2B leads on social media.
Today, it’s the ultimate stage for professionals to shine. With over 11 million users embracing Creator Mode since 2021 and a staggering 17 million thought leaders sharing insights, LinkedIn has evolved into a thriving hub of ideas, influence, and opportunities.
But here’s the catch: simply hitting the post isn’t enough anymore. You must understand how the LinkedIn algorithm works to reduce the noise and make a real impact. So, without further ado, let’s figure out how to make it work for you.
What is the LinkedIn Algorithm?
LinkedIn algorithm is the program that recommends posts to a user in their feed. The LinkedIn algorithm curates the user’s feed based on the interaction pattern. It also acts as a gatekeeper that decides whether your content will be shown in other users’ feeds or get lost in the sea of different posts.
How the LinkedIn Algorithm Changed Over the Years
Over the years, the LinkedIn algorithm has undergone a significant shift, and that is all to provide value-packed content to the users. Here’s a snippet of how the LinkedIn algorithm has shifted over the years:
Year | Era | Key Features |
2018-2019 | The Engagement Era | Focused on likes and comments; high engagement meant wider reach. Engagement bait gained excessive visibility. |
2020-2022 | Thought Leadership Era | Prioritized long-form, storytelling content; videos and carousels gained visibility. |
2023-2024 | AI-powered Filtering Era | AI reduced spam and engagement bait, external links lost visibility, and deeper discussions were prioritized. |
2025 | Community Conversations Era | Focused on authentic, comment-driven posts; native content favored; individual posts outshine company pages. |
Which Type of Content Gets Noticed on LinkedIn?
Before discussing which type of content gets noticed on LinkedIn, let’s first understand what kind of content LinkedIn supports. Initially, LinkedIn was a text-based platform. However, as the user base has grown, LinkedIn has introduced other content forms, such as images and carousels.
Video features were introduced at the beginning of 2025, too. The live video feature is a goldmine for creators who want to increase engagement and visibility.
However, the original question still remains there: Which type of content algorithm is liked the most?
Well. It depends.
Key Factors That Influence LinkedIn Post Visibility in 2025
You might wonder, “How can I grow faster on LinkedIn?”
Posting on LinkedIn and hoping your post will get more eyeballs won’t work in 2025. You need to be strategic to get more visibility. Here are the factors that will influence your post to get the due attention:
How Do You Optimize Your LinkedIn Content in 2025?
LinkedIn is no longer just a platform for job seekers—it’s a place to grow your network, share ideas, and get noticed. You must understand how the LinkedIn algorithm works to increase your visibility and reach.
LinkedIn values content that creates conversations and builds a sense of community. By optimizing your posts, you can make sure they reach more people and encourage engagement.
Here are some simple steps to optimize your content for the LinkedIn algorithm:
Understand the LinkedIn Algorithm
LinkedIn’s algorithm prioritizes content that drives meaningful engagement. It considers factors like relevance, connections, and content type. The algorithm uses a three-step process:
- Filtering: Posts are categorized as spam, low-quality, or high-quality.
- Testing: High-quality posts are shown to a small audience to gauge initial engagement.
- Distribution: Posts with strong early engagement are distributed to a larger audience.
To ensure your content is deemed high-quality, focus on value, clarity, and audience alignment.
Craft Engaging and Relatable Content
LinkedIn thrives on conversations. So, to increase engagement, you need to post content that sparks conversations in the community. Here are a few tips to craft engaging content:
- Share personal stories
- Ask questions
- Use polls
Posts with images, videos, or infographics are more likely to catch attention. So, blend them with text posts and see the difference.
Use relevant hooks to get the audience’s attention immediately.
Engaging with your audience fosters deeper connections and signals the algorithm to expand your post’s reach.
Post at Optimal Times
Posting at a time when your target audience is active can help your content get more eyeballs. The best times to post on LinkedIn are typically during work hours.
According to SocialBu’s research, mid-morning hours are best for getting higher engagement on LinkedIn because, at this time, professionals usually scroll through their social media. You can experiment with different times to discover what works best for your audience.
Publish Regularly and Consistently
Consistency is key on LinkedIn. According to the top LinkedIn creator, writing consistently on LinkedIn will make you an expert. Here’s what you should aim to post:
- At least once a week to maintain visibility.
- 2–3 times a week for audience growth and engagement.
Balance frequency with quality; it’s better to post fewer high-value updates than frequent, low-quality ones.
Besides publishing, you must interact with others’ posts to be visible in your connections’ feeds.
Analyze Performance and Adapt
Posting and then ghosting won’t help you ace the LinkedIn algorithm. Regularly review your LinkedIn analytics to understand what resonates with your audience. You need to track impressions, engagement rates, and CTR.
Adjust your strategy based on these insights for continuous improvement.
Tools to Improve Your LinkedIn Content Strategy
Combining your LinkedIn schedule with a social media management tool can help you craft a killer content strategy and crack the algorithm code. SocialBu offers various features to help optimize your social media posting.
- Using the schedule feature, you can schedule your posts at the optimal time, even if the time for your industry is outside your official working hours.
- You can create posts for different social media accounts using the “Generate” feature, and AI will write posts based on each platform’s format.
- With the “Curate” option, you can check the online content for a given topic and change it into posts to share valuable content with your audience.
- Similarly, the analyze feature allows you to track the performance of your LinkedIn posts. You can also study the response and behavior of your audience and act accordingly.
- Moreover, the social calendar allows you to track and review your plan, schedule, post, and publish the content in one place.
Final Thoughts
That’s all you need to know about how to ace the LinkedIn algorithm and boost your account in 2025. You can stand out from the crowd by creating content that sparks creativity.
The LinkedIn algorithm thrives on engagement and authenticity. With the tips shared in this guide, you can craft posts that catch attention and leave a lasting impact.
Start by analyzing your last five posts and identify which format worked best—then schedule your next post with SocialBu using those insights.
FAQs
How can I increase my LinkedIn connections fast?
To increase your LinkedIn connections fast, follow these steps:
- Optimize your profile
- Post relevant and engaging content
- Engage in groups
- Actively connect with people in your industry
How can I make my LinkedIn more effective?
To make your LinkedIn profile more effective, make sure you have an optimized LinkedIn profile. Then, post content consistently to engage with your target audience and network strategically.
How do I maximize my LinkedIn views?
By actively engaging with your audience, you can maximize your LinkedIn views. For this, make sure you;
- Post during active hours
- Engage with others’ content 10 minutes before and after posting
- Respond to comments quickly and initiate meaningful conversations
What is the golden hour rule on LinkedIn?
The first hour after posting on LinkedIn is the Golden Hour. Engagement during this time signals the algorithm to boost your post.
