Instagram Algorithm: Everything You Need to Know to Ace It

Are you tired of feeling your Instagram content getting lost in the crowd? With over 2 billion monthly active users, it’s no wonder that standing out on the platform can be a challenge. But did you know that understanding the Instagram algorithm is key to increasing reach and engagement?

By mastering the Instagram algorithm, you can increase your chances of going viral and growing your audience.

The blog will discuss the latest updates and insider tips on how to ace the Instagram algorithm and take your content to the next level.

Understanding the Purpose of the Algorithm

The Instagram algorithm 2024 is a complex system that determines the order and visibility of posts in a user’s feed.

Its primary goal is to make each user’s experience pleasant and engaging, as stated by Instagram CEO Adam Mosseri (Mosseri, 2023).

How the Algorithm Works

The algorithm assesses various factors to rank content, including:

1. User Interactions

Likes, comments, and saves on your posts
Your engagement with other users’ content

2. Post Information

Post type (photo, video, Reel, or Story)
Time of posting
Location tags and hashtags

3. User Behavior

Time spent viewing your posts
User-reported feedback (e.g., marking a post as “Not Interested”)

4. Account Type and History

Your account type (personal or business)
Your posting frequency and consistency

The algorithm aims to show users the most relevant and engaging content by analysing these factors, increasing user satisfaction and retention.

Breakdown of Algorithm Factors for Each Feature

The Instagram algorithm uses various factors to rank content using different features.

Let’s dive into the specifics.

1. Feed Posts

Interest: How relevant is the post to the user’s interests and past interactions?
Post Popularity: How many likes, comments, and saves does the post have?
Poster Information: Is the poster an account the user interacts with frequently?
Interaction History: Has the user engaged with similar content before?

2. Stories

User Engagement: How many users have viewed and engaged with the story?
Viewing History: Has the user viewed the account’s stories frequently?
Closeness: Is the account a close friend or a frequently interacted account?

3. Reels

User Activity: How many users have watched and engaged with the Reel?
Author Interaction: Has the user interacted with the Reel’s author before?
Reel Information: Is the Reel relevant to the user’s interests?
Poster Information: Is the poster an account the user interacts with frequently?

4. Explore Page

Post Information: Is the post relevant to the user’s interests and past interactions?
User Activity: How many users have engaged with the post?
Interaction History: Has the user engaged with similar content before?
Poster Information: Is the poster an account the user interacts with frequently?

5. Instagram Algorithm Hashtags

Using relevant hashtags can increase a post’s visibility. The algorithm assesses hashtag relevance and popularity to determine the post’s reach.

Top Instagram Algorithm Ranking Factors

Let’s discuss the following factors that result in top ranking according to the Instagram algorithm.

1. Relationship Between Creator and Viewer

The algorithm prioritizes content from accounts with which the user has a strong connection, such as:

Close Friends: Users you interact with frequently
Frequent Engagers: Accounts you like, comment on, and save content from regularly

2. Interest in Content Type/Format

The algorithm assesses user engagement with different content types, including:

Feed Posts: Photos, videos, and carousels
Reels: Short videos
Stories: Short content
IGTV: Long-form videos

3. Relevancy to Trending Topics and Timeliness

The algorithm considers content relevance to current trends and events, as well as:

Post Timing: When the post was published
Time-Sensitive Content: Posts related to current events or trends

4. Latest Instagram Algorithm Change

In 2024, Instagram introduced a significant algorithm change, prioritizing content from accounts with a strong connection with users. This change aims to increase user engagement and satisfaction.

Latest Instagram Algorithm Changes (2024)

The Instagram algorithm is constantly changing. If you want to ace it, it is extremely important to adapt to these changes.

1. Restricted Content for Teens

In 2024, Instagram introduced new restrictions on content visible to teenage users, including:

Mature Themes: Content with mature themes, such as violence or suggestive content, will be restricted to users under 18.
Sensitive Topics: Content related to sensitive topics, such as eating disorders or suicide, will be restricted and accompanied by resources and support options.

2. Shift from Reels to Other Content Types

Instagram has announced a shift in focus from Reels to other content types, including:

Feed Posts: Photos, videos, and carousels will receive increased visibility.
Stories: Ephemeral content will continue to be a priority.

3. Replayed Reels Counting Towards View Count

As of 2024, replayed Reels will count towards the view count, increasing engagement metrics.

4. Paid Verification and Its Benefits

Instagram’s paid verification feature, launched in 2024, offers benefits such as:

Verified Badge: A blue checkmark indicating authenticity.
Increased Visibility: Verified accounts will receive increased visibility in search and hashtag results.

5. Lower Ranking for Reels with Watermarks

Reels with watermarks from other apps will be ranked lower in search and hashtag results.

6. Chronological Feeds for EU Users

In compliance with EU regulations, Instagram has reintroduced chronological feeds for European users.

Instagram Algorithm Tips for Each Format

1. Feed Posts

Respect Community Guidelines: Ensure content complies with Instagram’s guidelines.
Encourage Engagement: Ask questions, request feedback, and use interactive elements.
Post at Optimal Times: Post when your audience is most active.
Use Relevant Hashtags and Location Tags: Increase visibility with relevant hashtags and location tags.
Post Consistently: Maintain a consistent posting schedule.

2. Reels

Create Original Content: Produce unique and engaging content.
Use Trending Sounds and Vertical Format: Increase engagement with trending sounds and vertical format.
Remove Watermarks: Avoid watermarks from other apps to increase visibility.

3. Stories

Encourage Engagement with Stickers and Tags: Use interactive elements like stickers and tags.
Post Consistently and Tag Users: Maintain a consistent posting schedule and tag relevant users.

4. Explore Page

Create High-Quality Content: Produce engaging and relevant content.
Engage with Similar Content and Trends: Interact with content related to your niche.

Creating Content That Complements the Algorithm

Adapting to the Instagram algorithm change means staying ahead of the curve with your content strategy. Creating genuine, engaging posts and incorporating the latest trends and practices can increase your chances of success on Instagram.

1. Capitalizing on the Latest Instagram Algorithm Change

The recent Instagram algorithm change has shifted the spotlight towards authentic, engaging content that resonates with audiences. Creators and brands must now focus on crafting posts that attract and hold viewers’ attention.

2. Craft Shareable and Save-Worthy Posts

The key to thriving under the new algorithm is to create content that compels users to hit the share or save buttons. Shareable content often includes helpful tips, relatable stories, or inspiring messages that resonate on a personal level. Save-worthy content, like tutorials or reference materials users want to revisit, is usually informative.

3. Design Engaging Carousels and Static Images

Carousels allow you to share a series of images or videos in a single post, leading to more time spent on your content. To maximize their potential, ensure that each slide is visually cohesive and tells a part of your story. Static images aren’t left behind; a well-composed photo with a compelling caption can be just as powerful.

4. Best Practices for Reels

Since the introduction of Reels, they have become a driving force for engagement on Instagram. The best Reels are those that are not only entertaining but also tap into current trends and hashtags. Keeping up with these trends and utilizing them creatively can significantly boost your presence on the platform.

Additional Tips for Business and Creator Accounts

1. Switch to Business/Creator Account

Access Insights and Analytics: Gain valuable insights into your audience and content performance.
Utilize Instagram’s Shopping Feature: Tag products and enable customers to purchase from your feed.

2. Engage with Your Audience

Respond to Comments and Messages: Foster a community by interacting with your audience.
Use Instagram’s Built-in Features: Leverage features like polls, quizzes, and question stickers to encourage engagement.

3. Track Your Analytics

Monitor Your Reach and Engagement: Keep track of your account’s performance using Instagram Insights.
Adjust Your Strategy: Use data to refine your content and engagement strategy.

4. Collaborate with Other Accounts

Partner with Influencers: Collaborate with influencers in your niche to expand your reach.
Engage in Instagram’s Community: Participate in Instagram’s community by commenting, liking, and engaging with other accounts.

Conclusion

Mastering the Instagram algorithm is crucial for businesses and creators to increase their online visibility, engagement, and reach. By understanding how the algorithm works and implementing the tips and strategies outlined in this article, you can optimize your content and engagement strategy to ace the Instagram algorithm. Remember to stay up-to-date with algorithm changes and adjust your strategy accordingly.

Take your Instagram marketing to the next level with SocialBu, which offers scheduling, analytics, and engagement features that help you optimize your content and grow your audience.

FAQs

1. What is the algorithm of Instagram?

The Instagram algorithm is a complex system that determines the order and visibility of posts in a user’s feed, considering factors like user interactions, post popularity and relevance to the user’s interests.

2. Why is no one seeing my posts on Instagram?

There could be several reasons why your posts are not visible to your audience, including low engagement, poor timing, and algorithm changes. To increase visibility, try posting high-quality content, engaging with your audience, and using relevant hashtags.

3. What is the best time to post on Instagram?

The best time to post on Instagram varies depending on your audience’s location and schedule, but generally, peak engagement times are between 12 pm and 4 pm EST, Monday to Friday.

4. How do you get more reach on Instagram?

To increase your reach on Instagram, focus on creating high-quality content, using relevant hashtags, engaging with your audience, posting consistently, and leveraging Instagram Stories and Reels. Additionally, consider collaborating with influencers and running paid ads to expand your reach.

Noor Fatima

Noor Fatima creates engaging and informative content at SocialBu that simplifies complex marketing strategies for businesses of all sizes. With Noor's dedication to clear communication and strategic content creation, she is a valuable asset to the SocialBu team.