If your are a creator or an emerging brand, staying on top of the latest current TikTok trends is essential to grow your online presence.

TikTok’s algorithm constantly changes, meaning new trends emerge daily. But how can you keep up?

In this blog post, we’ll share effective strategies to help you discover and leverage the hottest TikTok trends.

From exploring the “For You” page to utilizing trending hashtags and following influential creators, we’ll provide actionable tips to ensure you never miss out on the next viral sensation.

So, let’s dive in and learn how to find current TikTok trends every day!

TikTok Trends: What Makes Them Viral?

TikTok is a platform where trends can emerge and spread like wildfire, captivating millions of users in just a few days.

Understanding the mechanics of these trends is crucial for anyone aiming for brand growth and audience engagement.

In this section, we’ll explore what a TikTok trend is, the factors that make these trends go viral, and why participating in them is essential for your brand’s success.

What is a TikTok Trend?

A TikTok trend is any content format that suddenly becomes popular on the platform and influences many users to create similar content.

These trends often include viral challenges, popular sounds, or trending hashtags.

• Viral Challenges: These are specific tasks or activities that creators encourage others to replicate. Examples include dance routines, lip-syncing, or creative storytelling formats. The key to a viral challenge is its simplicity and the ease with which others can participate.
• Popular Sounds: TikTok allows users to add music or audio clips to their videos. When a particular sound or song becomes popular, it often sparks a trend where users create content around that specific audio.
• Trending Hashtags: Hashtags on TikTok function similarly to other social media platforms but with a unique twist. A trending hashtag can unite thousands of videos under a single theme, making it easier for users to discover and participate in the trend. These hashtags often revolve around current events, popular culture, or seasonal content.

Understanding these components is the first step in recognizing how to find current TikTok trends and leverage them effectively.

The Virality Factor

The virality of a TikTok trend is not random. It’s driven by specific elements that encourage widespread participation and sharing.

Understanding these factors can help you better predict and capitalize on trends.

• User Participation: A trend’s success largely depends on how many users engage—the more people participate, the more visibility the trend gains. Simple, fun, and easy-to-replicate trends tend to attract higher participation, which makes them go viral.
• Shareability: TikTok is built for sharing. A trend easily shared across various platforms or naturally encourages users to tag their friends has a higher chance of going viral. This ease of sharing decides the shareability of content.
• Relatability: Content that resonates with a broad audience will likely go viral. TikTok trends that tap into universal experiences, emotions, or humor tend to be more relatable, encouraging widespread participation.

When you understand these factors, you can better check trending videos on TikTok and anticipate which trends will likely gain traction, allowing you to jump on them early.

Why do Trends Matter?

Participating in TikTok trends is more than just following the crowd. It’s a strategic move that can significantly boost your brand’s visibility and engagement.

• Boosting Brand Awareness: Engaging with trending content can help your brand reach a broader audience. TikTok’s algorithm favors content that aligns with current trends, meaning your videos are more likely to appear on users’ For You pages when you participate in popular trends.
• Connecting with a Broader Audience: Trends often bring together diverse groups of people who might not otherwise interact with your content. By tapping into these trends, you can expose your brand to new potential followers who share a common interest in the trend.
• Enhancing Engagement: Trend-based content often sees higher levels of engagement, including likes, shares, and comments. This increased interaction can lead to better visibility in TikTok’s algorithm, further amplifying your content’s reach.

For brands or creators looking to maintain a strong presence on TikTok, understanding how to find TikTok trends without the Discover page is key.

Tools like SocialBu can be the game changer here, as they help you monitor and analyze trending content, ensuring you’re always a step ahead in trend adoption.

By staying on top of trends, you position your brand as relevant, current, and in tune with the TikTok community.

This boosts your content’s reach and helps you build a more engaged and loyal audience.

Brands That Excel at Spotting and Using TikTok Trends

Some brands have mastered trend-spotting and successfully utilized TikTok’s unique features to amplify their reach and brand image.

Let’s explore some examples of how brands have excelled in identifying and capitalizing on TikTok trends and how it helped them build a strong presence and foster meaningful connections with their audiences.

1. Nike’s Use of Trends

Nike has successfully utilized TikTok trends to engage with younger audiences. One notable example is the #MagicBoots campaign, which coincided with the release of their new Phantom soccer boots.

Nike leveraged TikTok by encouraging users to participate in the trend by showcasing their soccer skills and using the hashtag to generate buzz.

The campaign blended TikTok’s love for challenges with Nike’s sports-centric branding, resulting in widespread participation and brand visibility.

2. e.l.f. Cosmetics’ Creative Approach

e.l.f. Cosmetics has become a standout brand on TikTok through its trend-savvy campaigns. A prime example is their #EyesLipsFace challenge, which became one of the platform’s most viral campaigns.

The brand created an original song for TikTok and encouraged users to create videos using the track while showcasing their makeup looks.

The challenge went viral, amassing billions of views and significantly boosting brand recognition among TikTok’s predominantly Gen Z audience.

3. Dunkin’s Innovative Strategy

Dunkin’ (formerly Dunkin’ Donuts) has effectively used TikTok trends to connect with a younger demographic. Their partnership with TikTok influencer Charli D’Amelio is a notable example.

Dunkin’ launched “The Charli,” a signature drink inspired by the influencer’s favorite order.

The campaign was heavily promoted on TikTok, and Charli created content around it. The collaboration drove sales and significantly increased Dunkin’s visibility on the platform.

4. Glossier’s Trend-Driven Marketing

Glossier is a beauty brand known for its minimalist aesthetic. It uses TikTok trends to highlight its product features.

The brand participates in viral challenges, such as makeup transformations or skincare routines, to demonstrate the effectiveness of its products.

Glossier collaborates with popular TikTok beauty influencers to create sponsored content that aligns with trending topics, ensuring that their products remain top-of-mind for TikTok users.

5. Peloton’s Trend-Based Community Building

Peloton, a fitness brand, has successfully built a strong community on TikTok by launching challenges that align with fitness goals.

For example, their #TogetherWeGoFar challenge encouraged users to share their workout routines and progress, creating a sense of community among Peloton users.

This trend-based strategy fosters engagement and builds a loyal community that supports and motivates each other through shared fitness journeys.

Methods to Identify the Latest TikTok Trends

Staying on top of TikTok trends is crucial for maintaining relevance and maximizing engagement on the platform.

The platform’s dynamic nature requires a proactive approach to trend discovery, allowing you to tap into what’s popular before it peaks.

This section covers effective methods for daily identifying the latest TikTok trends, ensuring your content strategy remains fresh and aligned with user interests.

1. Utilizing the “For You” Page

The “For You” page is TikTok’s lifeblood, where users discover most trending content. It’s a personalized feed that showcases videos based on user behavior, making it a goldmine for trend discovery.

Exploring the “For You” Feed

To begin, spend time daily scrolling through your For You page. Pay attention to themes, sounds, and hashtags that appear frequently.

TikTok’s algorithm curates this feed based on what’s currently popular and what aligns with your interests, making it an excellent tool for spotting emerging trends.

By regularly engaging with this feed, you can identify new trends as they start to become popular.

Following Influencers and Creators

Influencers and creators often set trends or are among the first to adopt new ones. Follow the ones who align with your brand’s niche to stay ahead of the curve.

These trendsetters provide continuous fresh ideas and inspiration, helping you recognize patterns and potential trends early on.

Observing their content can also give you insights into how these trends can be adapted to fit your brand’s voice.

Identifying Repeating Themes

As you engage on the For You page, look for repeating themes in the content. Whether it’s a specific sound, challenge, or visual style, these patterns can indicate a developing trend.

The more frequently you see a particular theme, the higher the likelihood it’s on the verge of going viral.

Recognizing these patterns early enables you to incorporate them into your content strategy before the trend becomes saturated.

2. Leveraging TikTok’s Trend Tools

TikTok offers built-in tools designed to help users discover and analyze trends. These resources can be invaluable for identifying which trends are worth participating in and how to maximize their impact.

TikTok’s Trend Insights

TikTok Creative Center provides valuable insights into trending topics, sounds, and hashtags. This tool is handy for brands and creators looking to stay informed about what’s currently popular on the platform.

By exploring the TikTok Creative Center trends section, you can identify which trends are gaining momentum and assess their relevance to your brand.

Maximizing the Trend Analytics

Within the TikTok Creative Center, you can explore analytics showing how trends perform over time. These analytics offer a snapshot of a trend’s lifespan, helping you determine whether it’s peaking, stable, or declining.

By understanding these metrics, you can manage your participation at the right time in a trend for maximum impact.

Country-Specific Trend Analysis

Trends can vary significantly from one region to another. TikTok’s tools allow you to perform country-specific trend analysis, helping you tailor your content to your target audience’s location.

This is particularly important for brands with a global presence, as it ensures your content resonates with each market’s specific cultural and social nuances.

3. Third-Party Tools for Trend Analysis

While TikTok’s native tools are helpful, third-party tools can provide more comprehensive insights, especially regarding competitor analysis and keyword tracking.

Social Media Monitoring Tools

Third-party social media monitoring tools offer detailed analytics on TikTok trends, including competitor analysis. These tools allow you to track trends across the platform and see how competitors leverage these trends.

By understanding what’s working for others in your industry, you can better refine your strategy to capture your audience’s attention.

Tracking Competitor Activity

Monitoring your competitors’ content is a strategic way to identify trends within your niche. By analyzing their most popular content, you can spot trends they capitalize on and adapt those ideas to fit your brand.

This approach helps you stay competitive and ensures your content remains relevant and engaging.

Keyword and Hashtag Tracking

Another effective method for spotting trends early is using third-party tools to track specific keywords or hashtags related to your niche.

These tools can alert you when a hashtag starts gaining traction, allowing you to jump on the trend before it becomes mainstream.

Additionally, tools like SocialBu offer keyword and hashtag tracking features that can help you monitor and respond to trends in real time, ensuring you’re always ahead of the curve.

4. Why Daily Trend Discovery Matters

Trends can come and go within days, sometimes even hours. Making trend discovery a daily habit allows you to react quickly and effectively to what’s gaining momentum.

This helps keep your content aligned with what users are currently interested in and increases the chances of your videos being featured on the For You page.

Daily trend discovery also allows you to experiment with different types of content, helping you understand what resonates best with your audience.

This iterative process is crucial for refining your content strategy and ensuring continuous growth on the platform.

Anticipating Trends: How to Spot the Next Big Thing

Anticipating TikTok trends before they go viral can position your brand or content at the forefront of the platform, allowing you to capture attention early and differentiate yourself from others.

This proactive approach involves exploring niche communities, monitoring emerging hashtags, staying tuned to pop culture influences, and leveraging data analytics.

1. Subculture Exploration

Subcultures on TikTok are often where trends are born, nurtured, and propelled into the mainstream.

By diving into these niche communities, you can discover emerging trends before they gain widespread attention.

Identifying Niche Communities

Niche communities on TikTok revolve around specific interests, hobbies, or identities. These could be anything from eco-conscious living to vintage fashion or hyper-specific fandoms.

To explore these subcultures, search for hashtags related to your industry or interests.

Engage with content within these niches by liking, commenting, and following active community creators.

Over time, TikTok’s algorithm will show you more content from these subcultures, making it easier to stay updated on what’s trending within them.

Spotting Emerging Trends

Once immersed in a niche community, pay attention to recurring themes, sounds, or challenges gaining traction. These could be the early signs of a trend that has the potential to break into the mainstream.

Look for content with high engagement relative to its following size. This often indicates a trend in its infancy.

By spotting these trends early, you can integrate them into your content strategy and be among the first to capitalize on them.

2. Hashtag Monitoring

Hashtags are a powerful tool for discovering trends on TikTok. Monitoring them effectively can help you catch trends before they explode, giving you the advantage of being an early adopter.

Tracking Emerging Hashtags

Emerging hashtags are often the first indicators of a new trend. To track these, follow hashtags relevant to your brand or industry. Use TikTok’s search feature to discover new and rising hashtags and check the number of associated videos.

Hashtags that are rapidly growing in usage often signal a trend. By integrating these hashtags into your content, you can align your brand with what’s currently gaining momentum on the platform.

Hashtag Challenges

Hashtag challenges are a unique aspect of TikTok’s culture. Users are encouraged to create content around a specific theme or task, and these challenges can quickly become viral trends.

To participate in or create a hashtag challenge, ensure it aligns with your brand’s identity and messaging. If you’re creating a challenge, make it simple, fun, and easy for others to join.

If you’re participating in an existing challenge, put a unique spin on it that highlights your brand’s personality.

3. Pop Culture and Media Influence

Pop culture events, media releases, and viral news stories are potent catalysts for TikTok trends. Staying updated on these can help you anticipate and leverage trends driven by external influences.

Following Pop Culture Movements

Pop culture events, such as award shows, music releases, or celebrity moments, often spark trends on TikTok. Follow entertainment news, music charts, and social media updates from influencers and celebrities to stay ahead.

When a significant event occurs, be ready to create content that ties into the moment.

For example, a new viral dance might emerge from a popular song, or a meme might take off after a significant public event. By being quick to react, you can ride the wave of these trends as they unfold.

Media-Inspired Trends

TV shows, movies, and music frequently inspire trends on TikTok. For example, a memorable line from a movie or a catchy tune from a TV show can become the basis for a viral trend.

To anticipate these, watch upcoming media releases and observe how the TikTok community responds.

Engage with content referencing these media pieces, and be ready to create content that taps into these trends. The quicker you can relate your brand or content to a popular media moment, the more likely you are to capture the attention of TikTok users.

4. Data-Driven Trend Prediction

Leveraging the power of data can significantly enhance your ability to predict and capitalize on emerging trends. By analyzing social media data and tracking engagement metrics, you can decide which trends to follow.

Analyzing Social Media Data

Data analytics tools can help you identify patterns and predict upcoming trends. By analyzing which types of content are gaining traction on TikTok, you can anticipate what might become the next big thing.

Look for spikes in engagement, sudden increases in views on certain types of content, and commonalities among trending videos.

These insights can guide you in creating content that aligns with emerging trends before they take off.

Tools like SocialBu can be particularly useful in this respect, as they allow you to monitor and analyze your TikTok performance alongside broader platform trends.

By comparing your content’s performance with trending topics, you can fine-tune your strategy to better align with what’s gaining popularity.

Engagement Rate Tracking

Monitoring engagement metrics is crucial for understanding which trends resonate with your audience. High engagement rates on specific types of content often indicate a trend gaining traction.

Track metrics such as likes, shares, comments, and views to see which videos perform well. If you notice that a particular style of video or theme is consistently garnering high engagement, it could be a sign of an emerging trend.

By regularly analyzing these metrics, you can adjust your content strategy to emphasize the types of content that are likely to go viral.

5. Experimentation and Creativity

By experimenting with diverse formats and styles and allowing creativity to guide content creation, you can stay relevant and influence and create new trends. This approach to content development encourages innovation and ensures your brand remains engaging and appealing to a broad audience.

Testing New Concepts

To stay relevant on TikTok, it’s crucial to experiment with different content formats, styles, and ideas. This approach allows brands and creators to test what resonates with their audience and potentially create or jump on emerging trends.

For example, trying out unique video transitions, innovative storytelling techniques, or new music tracks can capture viewers’ attention and set your content apart.

• Diverse Content Formats: Experiment with short-form videos, live streams, and interactive content to see which format engages your audience the most. For example, experimenting with vertical split-screen collaborations can introduce your brand to new audiences.
• Unique Styles and Ideas: Don’t avoid trying quirky or humorous content that aligns with your brand. The unexpected nature of such content often piques curiosity and encourages shares, increasing the likelihood of a trend taking off.

Iterative Content Creation

Iterative content creation involves refining your content based on audience feedback and engagement metrics. This process ensures your content remains relevant and resonates with your audience over time.

• Feedback-Driven Refinements: Actively seek and incorporate feedback from your audience. This could involve reading comments, conducting polls, or analyzing engagement data to understand what viewers enjoy or dislike.
• Continuous Improvement: Use insights gained from feedback to improve your content. For example, if a particular type of video garners more views and shares, create more content in that style while continuing to innovate.

Being Bold and Unconventional

To truly stand out and potentially set new trends, brands must be willing to take risks and embrace unconventional ideas. This involves daring to go beyond the norm and creating content that challenges the status quo.

• Embrace Risk: Sometimes, the boldest ideas generate the most attention. While there’s a risk of not resonating with everyone, the potential reward of setting a trend can be worth it. Consider creating content that addresses trending social issues or utilizes avant-garde visual effects.
• Unconventional Strategies: To spark interest, use unexpected collaborations or controversial topics. These strategies can create buzz and elevate your brand’s visibility on TikTok.

Leveraging SocialBu for Trend Discovery

SocialBu can be a powerful tool for discovering and setting trends on TikTok. By utilizing features such as social media monitoring and analytics, you can identify emerging patterns and adjust your content strategy accordingly.

• Social Media Monitoring: Monitor trending hashtags and topics relevant to your niche. SocialBu’s monitoring tools can help you spot these trends early and capitalize on them before they become mainstream.
• Analytics for Insights: Use SocialBu’s analytics to measure the performance of your content. This data can provide insights into which types of content are resonating with your audience, helping you refine your strategy and maintain relevance.

Conclusion

Understanding and dominating TikTok requires more than just following trends. It demands a strategic, proactive approach. The key to long-term success lies in finding TikTok trends, adapting quickly, and consistently delivering content that resonates with your audience.

In a platform as dynamic as TikTok, remaining passive is not an option. The most successful creators and brands are those who actively seek out new opportunities, experiment with different content formats, and aren’t afraid to innovate.

As you work to stay ahead in this competitive environment, leveraging tools like SocialBu can make all the difference. With SocialBu’s comprehensive analytics and trend monitoring capabilities, you can streamline your content creation process, ensuring you’re always aligned with the latest trends.

Start using SocialBu today and elevate your TikTok strategy to the next level.

FAQs

1. How to find out what is trending on TikTok?

To find out what’s trending on TikTok, explore the “For You” page, monitor popular creators and hashtags, and utilize the TikTok Creative Center, which provides insights into trending sounds, hashtags, and video styles.

2. What is the app that finds TikTok trends?

The TikTok Creative Center is a primary tool for discovering trends within TikTok, and third-party apps like SocialBu can also help track and analyze TikTok trends by monitoring hashtags and engagement metrics.

3. How to find trending TikTok hashtags?

To find trending TikTok hashtags, check the TikTok Creative Center for the latest trending topics, use the search function within the app, and follow influencers who often use popular hashtags to stay updated.

4. What are the trends on TikTok?

Trends on TikTok include viral challenges, popular music or sound clips, specific video formats, and culturally relevant themes that gain traction through widespread user participation and creativity.

5. How do we do the 690452 trend?

The “690452” trend on TikTok involves writing the number on your wrist before sleeping, believing it will cause you to become stuck in your dream or a parallel universe. The significance of the number is unclear, but it’s referred to as a “cursed” or “hell or heaven number” in the urban dictionary.

While some users report no effects, others caution against trying it due to supposed risks. Despite these warnings, many participate in the trend to see the results for themselves.

6. How do you find trending videos?

To find trending videos, explore the “For You” page, track popular creators, and use the TikTok Creative Center to access analytics and insights on the most engaging and widely shared content.