Crafting interesting YouTube videos takes effort, time, and creativity. However, all that hard work can go unnoticed if it’s not published at the right time. Whether you’re a rising content creator or an established YouTuber, knowing the best time to post on YouTube is crucial for maximizing visibility and engagement.
Strategic timing also improves the likelihood that YouTube’s algorithm will recommend your video to more users. In this blog post, we will explore how strategic timing can significantly influence views, audience engagement, and the overall success of your YouTube channel.
Discover the best time to post on YouTube regarding days of the week, location, and industry.
Best Time to Post on YouTube
YouTube is a powerhouse for creators and businesses alike, where channels like MrBeast (323M subscribers, 53.15B views) and T-Series (277M subscribers, 259.26B views) have redefined what success looks like on the platform. One key factor behind their incredible achievements is strategic timing.
By studying when top creators like Cocomelon, SET India, and WWE upload their content, it becomes clear that timing plays a pivotal role in driving billions of views. Family-focused channels like Kids Diana Show and Vlad and Niki (each boasting over 100 million subscribers) masterfully align their posting schedules with audience behavior patterns, maintaining massive engagement across the board.
This data underscores a powerful truth: knowing when your audience is most active can make all the difference in maximizing your content’s reach. To uncover the secret, we analyzed the posting habits of the top 10 YouTube creators over an entire month. The findings? Posting between 6 PM and 9 PM consistently delivered the best results, aligning perfectly with peak audience activity.
Here are the best times to post on YouTube:
3 PM, 5 PM, 11 PM
11 AM, 2 PM, 8 PM
9 AM, 2 PM, 5 PM
9 AM, 3 PM, 6 PM
11 AM, 4 PM, 9 PM
11 AM, 4 PM, 5 PM
Note: The abovementioned timing is in the Eastern Time Zone (EST).
Best Time to Post on YouTube by Day of Week
Here is the breakdown of the best time to post on YouTube by the days of the week:
Best Time to Post on YouTube on Monday
The best time to post on YouTube on Monday is 3 PM, 5 PM, 11 PM.
Late afternoon and evening hours are the best times to post on Monday. People usually travel back from work or relax, so they tend to watch something.
Best Time to Post on YouTube on Tuesday
The best times to post on YouTube on Tuesday are 11 AM, 2 PM, and 8 PM.
Videos uploaded on YouTube on Tuesday get high engagement during the early morning break hour, lunchtime, and post-work hours. People tend to watch something on a coffee or lunch break.
Best Time to Post on YouTube on Wednesday
The best time to post on YouTube on Wednesday is 9 AM, 2 PM, and 5 PM.
Like previous weekdays, lunchtime is the ideal time to post on YouTube. Similarly, evenings observe the highest engagement because people are winding off their work and watching something on their way back home.
Best Time to Post on YouTube on Thursday
The best time to post on YouTube on Thursday is 9 AM, 3 PM, 6 PM.
The ideal times to post on Thursday are in the morning, e.g., 9 AM, and mid-afternoon, like 3 PM. These are coffee breaks, so users hang out on YouTube during these times.
Best Time to Post on YouTube on Friday
The best time to post on YouTube on Friday is 1 AM, 4 PM, 9 PM.
Friday is considered the best day to post on YouTube because people are preparing for the weekend and have time in later hours for fun, productivity, or even putting their lives together.
Posting the video on Friday morning helps it get maximum engagement. Likewise, videos posted at night, like 9 PM, get a boost on YouTube.
Best Time to Post on YouTube on Saturday
The best time to post on YouTube is 11 AM, 4 PM, and 5 PM.
Saturday is the best day to post on YouTube as people are chilling besides running errands. So, they tend to watch something in the morning hours and late afternoon.
Best Time to Post on YouTube on Sunday
The best time to post on YouTube on Sunday is 11 AM, 2 PM, 3 PM.
Posting on Sunday during late hours will not help you get the highest engagement because people are preparing for next week. The ideal time to post on YouTube on Sunday is 11 AM, and the afternoon hours are 2 and 3 PM.
Now that we know the best days and times to post on YouTube, here are the best times based on location.
Best Time to Post on YouTube by Location
Here is the best time to post on YouTube by location:
Best Time to Post on YouTube by Industry
Not every day or time frame listed above will work perfectly for posting on YouTube—it all boils down to knowing your audience and the industry you’re in. After all, different niches attract different viewers, each with their habits and preferences. To help you hit that sweet spot, here’s a breakdown of the best times to post on YouTube based on your sector:
Education: Weekdays, 2 PM – 4 PM
Health and Fitness: 6 AM – 9 AM, 7 PM – 9 PM
Beauty: 7 PM – 10 PM
DIY: Weekends, 9 AM – 11 AM
Gaming: 6 PM – 10 PM (weekdays), weekends too
Travel: Weekends, 8 AM – 10 AM
Cooking: 10 AM – 1 PM (weekdays & weekends)
Entertainment: 7 PM – 9 PM
Business: Weekdays, 9 AM – 12 PM
Technology: 6 PM – 8 PM
Kids Content: 3 PM – 6 PM (weekdays), all day on weekends
Best Time to Post YouTube Shorts
Shorts are the ideal content for staying active on YouTube and gaining maximum engagement. After analyzing the shorts, we found that the best days to post them are Wednesday, Thursday, Friday, and Saturday. These days, 4 PM is considered the best time to post. Following this, 7 PM to 10 PM also get maximum viewership.
Best Time to go Live on YouTube
The best time to go live on YouTube is when your audience is active and willing to interact. According to Influencer Marketing Hub, the ideal time to go live is 6-9 PM because this is the time people wind off their work and are probably chilling and relaxing.
However, on the weekend, try to go live in the early morning hours because, at this time, people are more active on their phones.
The Peak Hours for Highest YouTube Traffic
Peak hours on YouTube often align with specific periods during the day when users are more likely to be actively browsing and watching content.
This can vary based on geographical locations and audience demographics. Generally, evenings and weekends tend to witness heightened user activity as people unwind and indulge in online entertainment.
Here’s an analysis of the time frames with the highest user engagement and viewership:
Evening Peak: Typically, between 6:00 PM and 10:00 PM local time, this is an active period when users engage with content after their work or school hours.
Weekend Peak: Saturdays and Sundays, particularly late and early afternoons, often experience increased user engagement as people have more leisure time to explore and watch content.
Tips & Considerations for YouTube Videos To Maximize Traffic
Here are the tips to maximize your visibility on YouTube:
- Optimize your uploads to cater to a diverse audience across multiple regions by understanding peak viewing hours globally.
- Use tools like SocialBu to schedule uploads at specific hours for different time zones, ensuring consistency without needing real-time uploads.
- Utilize YouTube Analytics to identify your audience’s geographic distribution and align uploads with peak activity in key regions.
- Test various upload times to measure audience engagement and refine your schedule based on the results.
- Align your video releases with the peak hours of your most significant audience segments, boosting traffic and engagement worldwide.
How to Find Your Best Time to Post on YouTube
Here’s how to find the best time to post on YouTube:
Go to YouTube Studio
YouTube Analytics provides detailed data, including audience demographics, watch time, engagement metrics, and real-time performance indicators. You can access these from YouTube Studio.
Check out YouTube Analytics
Moreover, you can also analyze metrics like watch time and audience retention to gauge the effectiveness of your content in retaining viewers.
Start by examining the ‘When Your Viewers are on YouTube’ section within YouTube Analytics. This provides insights into when your audience is most active on the platform, helping you identify peak hours, i.e., the best time to post on YouTube.
These insights serve as a compass, guiding you to select optimal times and days to post on YouTube to reach the maximum audience. You can also share your YouTube videos on Instagram Stories for better traction.
Navigate your Audience
Understanding your audience’s behavior, including age, location, interests, and daily routines, is pivotal. For instance, a tech-focused channel might find success with morning uploads, targeting professionals seeking industry updates before work.
By analyzing when your audience is online, engaging with content, and seeking specific types of videos, you can align your uploads with these user activity patterns for maximum impact.
When to Post on YouTube: Final Thoughts
Timing your YouTube uploads is about creating the perfect synergy between your content and your audience’s viewing habits. Mastering this art can skyrocket your video’s visibility, engagement, and overall channel growth.
Remember, success on YouTube doesn’t come from a one-size-fits-all strategy. It’s a dynamic journey. So, check YouTube analytics, experiment with different posting times, and keep refining your approach.
To stay ahead of the competition and maximize your channel’s potential, head to SocialBu to streamline your scheduling and engagement strategies. With the right tools and consistent effort, you’ll build a loyal audience that keeps returning for more.
FAQs
What time is the best time to post on YouTube?
The best time to post on YouTube is midday and late afternoon. This is because people are winding up their week and relaxing on Friday.
What are the peak hours for YouTube?
Friday at 4 pm is the peak hour for YouTube to get maximum reach and engagement.
How to boost YouTube views?
To boost your YouTube views, you need to post at the best time that is discussed above. Here are the best times to post on YouTube:
Monday: 3 PM, 5 PM, 11 PM
Tuesday: 11 AM, 2 PM, 8 PM
Wednesday: 9 AM, 2 PM, 5 PM
Thursday: 9 AM, 3 PM, 6 PM
Friday: 11 AM, 4 PM, 9 PM
Saturday: 11 AM, 4 PM, 5 PM
Sunday: 11 AM, 2 PM, 3 PM
Should I post to YouTube daily?
This ensures that when a viewer lands on your profile, he has a lot of content to watch. Therefore, at the beginning, you need to post daily on YouTube. But once you’ve enough content, you can find the best time to post on YouTube according to your target audience and region.
How much money do you make per 1000 views on YouTube?
YouTubers can earn between $10 and $30 per 1000 views on YouTube. The number can vary depending on the type of ad, the viewer’s location, and other factors.
