Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

Duet AI: The Next Big Leap for Google Workspace Users

Duet AI

The digital landscape is continuously evolving, and at the epicenter of this transformation is the integration of artificial intelligence into our daily tools. Today, we introduce a milestone innovation – Duet AI, designed to redefine the experience for Google Workspace users globally at $30 per month. A free 14-day trial is available right now, but …

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Top 8 Benefits of Social Media for Small Businesses

social media for small businesses

Social media for small businesses is a powerful tool to access markets, clients, insights, and advertising capabilities that were previously out of reach. While it may seem intimidating, social media rarely leads to negative outcomes for small businesses. It simplifies complex business processes, provides direct access to market research, and opens up global markets. Read …

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A Simple Yet Informative Guide to Fintech Industries

fintech industries

Navigating the intricate world of fintech industries can be both exciting and intimidating. It transforms traditional monetary interactions and creates a new financial narrative as a place where innovation and finance meet.  This article will help you deepen your understanding of this evolving landscape, whether you’re a professional or a curious mind. Learn about the …

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4 Ways to Utilize Viral Marketing for Growth and Sales

viral marketing

Viral marketing is like striking gold for businesses seeking rapid growth and increased sales. Social media has changed the marketing landscape and introduced an era where content can spread swiftly like wildfire.  Likes, shares, and comments push a brand’s message further into the online world, catalyzing exponential growth. Therefore, businesses aren’t just spectators in this …

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Shopify vs. Shopify Plus: Which Is Right for Your Business?

Shopify vs shopify plus

The e-commerce landscape has transformed dramatically, providing businesses with innovative platforms to showcase and sell their products. The cornerstone of a successful online business lies in choosing the right platform that aligns with its goals and operational scope. In the realm of e-commerce platforms, Shopify and Shopify Plus have emerged as two formidable contenders, catering …

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How to Build Solid Content Guidelines in 2024 [Checklist]

Content guidelines

Content guidelines are today’s cornerstone for winning content tactics. Possessing a comprehensive set of guidelines is quite key. These guidelines preserve consistency and clarity besides defining content’s tone, voice, and quality criteria across platforms. Whether you’re a budding startup or a seasoned organization, this article will guide you in designing potent content guidelines. As a …

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How To Get Social Media Backlinks For Your Website?

social media backlinks

Highlights and hashtags, advertising through bloggers and influencers, Quora, Reddit, quality social media backlinks, and other essentials drive business owners crazy, as current brand promotion goes far beyond websites and SEO. SEO-friendly blogs, guest writing, and fully optimized website pages are great for playing the long game. But you should also broaden your strategy with …

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The Power Of Video Marketing In Education: Tips For Teachers And Trainers

Video marketing in education

Video marketing in education is swiftly gaining traction, driven by our innate human preference for visuals. Research reveals that our minds interpret images 60,000 times faster than written content.  Beyond this, videos offer a potent tool to distill complex concepts, allowing educators to convey detailed subjects concisely, and boosting students’ understanding. Notably, videos are far …

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6 ChatGPT Plugins to Improve Your Digital Marketing

ChatGPT plugins

Have you ever wondered how ChatGPT plugins are revolutionizing digital marketing? With OpenAI’s latest release, the digital landscape is witnessing a transformative era. While the emergence of language models has already redefined many sectors, digital marketing stands at an exciting crossroads. Given the rapid shifts in jobs, markets, and resources, navigating this dynamic environment can …

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