Driving marketing results is rarely a walk through the park. It even gets more challenging if you have — a large audience, a constrained team bandwidth, or a limited marketing budget. Thankfully, AI for marketing can come to your rescue.

AI can help you reach a wider audience faster, automate repetitive tasks, empower a small marketing team, and increase your return on investments (ROI). And you can achieve all that without spending a fortune.

With the recent AI developments, there’s never been a better time to leverage AI for marketing success. No wonder 80% of digital marketers use AI to improve their marketing, while a staggering 88% of marketers personalize their marketing and improve customer journeys across different channels with AI.

So, how do you take advantage of AI marketing? We’ve got you covered. In this post, we’ll explore:

• What AI marketing is
• Why you need AI for marketing
• How you can improve your marketing with AI

Keep reading to discover insights to take your marketing to the next level.

Let’s start.

What Is AI Marketing?

AI marketing uses Artificial Intelligence (AI) technologies — like machine learning, data-driven analysis, or natural language processing — to market efficiently and effectively.

AI is most commonly used in marketing to automate marketing tasks or decisions, collect and analyze customer data, and personalize customer experiences.

Practical examples of AI marketing include content creation, regular customer support, customer experience improvement, and dynamic pricing.

Why Do You Need AI For Marketing?

Here are some of the vital reasons why you should add AI to your marketing plans:

• AI is useful for gathering and analyzing data in record time.

AI has made it easy to manage and analyze large volumes of data. This means finding valuable trends and uncovering vital business insights will no longer be a hassle.

• AI can automate tedious, repetitive marketing tasks.

From creating social media content and website copy to automating emails based on customer action, AI has eliminated the need to manually complete many boring, time-consuming, and repetitive tasks. This will save you time, money, and effort. Plus, you’ll reduce the chances of making costly errors.

• Thanks to machine learning algorithms, personalizing customer experience en masse is now possible.

Through quick AI data analysis, you can identify customer needs, wants, preferences, or desires faster. That way, you’ll easily segment customers based on their needs and create targeted marketing campaigns.

10 Ways To Leverage AI for Marketing in 2024

Now that you know exactly what AI marketing means and why you need it, here are ways you can market smarter and make AI work harder for you:

1. Using Chatbots for Customer Service

Customer service is an essential link between your business and customers. It doesn’t only retain customers, but also makes them brand loyalists.

AI-powered chatbots can help you answer customers’ questions and provide the right information. In fact, chatbots can provide a step-by-step guide to help customers resolve issues fast.

H&M’s chatbot is a great example:

Chatbots are now trained to process different customer queries and respond like humans. This improves customer service experience, engages customers, and builds business-customer relationships.

And unlike humans, chatbots can process multiple queries at once, reducing wait times and improving customer satisfaction.

Additionally, by gathering data from chatbots and driving insights about customer behavior and needs, you can create a customized marketing strategy to satisfy your ideal customer. And, ultimately, get better marketing outcomes.

2. Social Media Posting and Scheduling

To increase social media engagement and conversion, you must post content when most of your social media followers are active.

However, it’s difficult to establish a posting consistency across all social media platforms. Why? Every social media platform has a different posting time for peak impression and audience engagement.

AI identifies the best time to post by analyzing how your audience uses social media platforms and engages with content.

After discovering the best times to post, how do you maintain a consistent presence on all social media platforms? By planning and scheduling posts.

That’s where an AI-powered social media scheduling tool like SocialBu comes in handy. With this sophisticated, and yet, affordable tool, you can schedule and manage posts across all social media platforms.

3. Personalizing Product Recommendations

Showing customers specific products they need can motivate them to buy.

Have you ever wondered why you see shoe care product recommendations after buying a shoe online? That’s personalized product recommendations at work.

Using collected customer behavior data, including previous purchases, browsing history, or abandoned carts, AI analyzes customers’ behavior and suggests products that customers need.

For instance, Amazon uses buying history data to suggest items that complement a purchased product.

AI can also recommend products based on the customer’s profile, gender, age, location, or current weather conditions.

To top it off, personalized recommendations are not limited to products. Content recommendations can be personalized, too. AI algorithms can collect and analyze data to identify patterns before suggesting relevant content.

4. Creating Content

Let’s face it, creating quality content takes time. To make your content unique, relevant, and engaging, you must brainstorm, research, write (or record), and edit your content.

Save more time for key business tasks by using AI to create content. From ideation to creation, natural language processing (NLP) can process prompts to create relevant content for any digital platform in seconds.

NLP is an AI technology that interprets and generates natural human languages (like English) to a computer. This technology was developed because computers only understand artificial languages like Python, Ruby, or JavaScript, and not human languages.

SocialBu’s AI Post Generator is a great example of an NLP tool for content creation.

This tool generates relevant content in a few clicks for free. The tool also generates captions, blog images, and quote images. Try it now.

5. Email Marketing Optimization

Through analyzing the emails your audience opens and interacts with, AI can reveal the preferences of your target customer, helping you create a reliable email marketing strategy.

And if you want to personalize your email campaigns at scale and find the best time to send emails, AI is your best bet.

Even better, AI is useful for email campaign segmentation and A/B testing. So, you can easily find the right subject line, introduction, email structure, or design, and improve your email marketing metrics.

6. Search Engine Optimization (SEO)

Optimizing content for search revolves around identifying the relevant keywords people are searching for.

You don’t have to find keywords manually or rely on expensive keyword finders anymore — the advancement of AI technology has led to the introduction of tools that can perform search trend analysis and keyword suggestions.

This year, leverage the power of AI to find relevant keywords and boost your organic traffic generation and conversions.

After finding the right keywords, you can also evaluate the optimization of your content for search with AI.

Tools like Surfer SEO and Jasper are fantastic AI tools for identifying search intent, evaluating content optimization, and updating existing website content.

In addition to content optimization, AI is instrumental in improving user experience, which is a key SEO ranking factor.

Since AI analyzes and interprets large customer behavior data, you can improve your website visitors’ experiences without delay. For instance, designing engaging user interfaces based on previous user behaviors gives better user experiences.

7. Voice Search Optimization

As AI voice assistants — like Alexa, Cortana, and Siri — are improving, more people are using them. A recent study by NPR and Edison shows that 62% of adult Americans use voice assistants.

What does this mean for your marketing strategy? Now is a good time to jump on the voice search optimization bandwagon.

Many AI tools optimize website content for voice search. Some of these tools are useful for getting updates on voice search trends and user behaviors, tracking voice search performance, and identifying ranking problems.

A shining example of a voice search optimization tool is SEMRUSH.

8. Optimizing Ad

In this age of short attention spans, ads must be targeted for effectiveness. In other words, your ads must be displayed to the right audience at the right time to get more leads.

So how can AI help you create targeted ads? AI analyzes customer data to reveal your ideal customer’s demographics, behavior, and needs.

This analysis simplifies the creation of ads that your target customers can’t ignore. And you can identify the best place and time to show your target customers your ad.

Running multiple ads effectively is also possible with AI. On top of that, the technology simplifies monitoring ad performances, tweaking metrics, managing ad budgets, A/B testing elements, and predicting the return on ad spend (ROAS).

9. Predictive Analysis

Predicting customer behavior and trends is another AI marketing technique you can benefit from this year.

Using past customer data (such as browsing history and buying habits), AI identifies buying trends that show customers’ previous and current interests, as well as their future preferences.

For better results, use the insights from AI-driven predictive analytics to design targeted marketing campaigns. Since you’ll identify customer behavior and interests, you can easily create ideal customer profiles and suitable marketing strategies.

10. Video Marketing

There’s no doubt that video can increase your reach and improve the SEO of your website. Engaging video content also boosts conversions and sales.

Moreover, a Statista study proves that video marketing is growing faster than other forms of digital marketing.

But, video content creation can be daunting. There are many things to consider. What kind of content will grab your audience’s attention? How do you write a script for your video? What background should you use? The list is endless.

Luckily, AI has made video content creation simple.

Now, you can create and edit marketing videos with AI in a few minutes without bothering about many requirements. And you won’t hire an expensive video creator or editor. But you might need to try different prompts to get the quality or type of video you want.

Improve Your Marketing With SocialBu’s AI tools

Done right, AI can get you faster and better marketing results. But you need the right tools to benefit from the impact of AI marketing.

Want to unlock the potential of AI in boosting your marketing? Start with SocialBu’s AI tools.

From generating quality content to scheduling social media posts across various platforms, SocialBu will make marketing easier for you and get you more leads and customers. Sign up now.