Loomly Pricing Review: Features vs Cost Comparison

So many marketers use Loomly to plan, create, and publish content more easily. But with so many tools out there, one big question remains: Is Loomly worth the cost?

Loomly is a popular choice for teams and businesses looking for a simple and powerful content creation tool. Still, when money matters, it’s important to understand exactly what you’re paying for.

In this guide, we’ll break down Loomly pricing, including its subscription plans, team pricing, and how much value you really get at each level.

By the end, you’ll have a clear picture of Loomly’s cost-effectiveness and if it’s the right fit for your team.

TLDR – Loomly Pricing at a Glance

All plans come with a Loomly free trial to try before you buy.

Key Features by Tier (What You Get)

Here’s what each tier offers in terms of Loomly’s core “engaging content scheduler” capabilities:

Base Plan ($32/month yearly)

Great for individuals and solo creators. Includes post ideas, optimization tips, hashtag suggestions, and a basic content library.

Standard Plan ($60/month yearly)

Adds advanced analytics, Slack/Teams integration, and content export. Ideal for small teams that want collaboration without complexity.

Advanced Plan ($131/month yearly)

Brings in custom workflows, roles, and automated reports. Perfect for growing teams who need structured processes.

Premium Plan ($277/month yearly)

Includes all features from Advanced, plus custom branding and higher user/account limits. Best for agencies managing multiple clients.

Enterprise

Offers dedicated support, account management, and custom integrations. Tailored to large-scale organizations.

Features That Help Find & Curate Viral Content

Across the higher tiers, Loomly supports viral content discovery and social media content inspiration with:

• Hashtag Suggestions: helps you reach trending topics
• UGC Curation: reuse audience posts to boost engagement
• Social Listening: monitor keywords and mentions
• RSS-to-post: auto-publish from favorite content sources

These tools save time while helping you create content people actually want to share.

Where Loomly Falls Short or What Lower Plans Don’t Include

While Loomly brings great creativity tools, certain features are absent or limited, especially in the lower-tier plans:

• Advanced analytics limitations:

Lower plans lack deep data.

Standard and above offer more robust analytics and reporting. Base tier misses out on detailed insights.

• No social listening or competitor tracking:

Loomly doesn’t let you monitor brand mentions or competitor activity; no social listening built in.

• Post template limitations:

Although there’s a content library, true customizable post templates are limited, especially for lower-tier plans.

• Workflow & support gaps in lower plans:

Base users only get basic email support. Higher tiers offer scheduled reports, Slack/Microsoft Teams integration, and workflow tools.

• Platform inconsistencies and support issues:

Some users report glitches in the mobile app, limited support, and unexpected pricing increases.

Matching Loomly’s Pricing Tiers to Your Needs

Here’s a simple guide on which plan fits which user, keeping Loomly pricing, cost effectiveness, and your workflow in mind:

• Planning to test Loomly or creating content solo?

Start with the Base plan. It offers post ideas, a content library, optimization tips, and a free trial, great value for starting out.

• Working in a small team?

The Standard plan adds advanced analytics, content export, and team integrations. Excellent for collaborative content scheduling with better performance tracking.

• Scaling or managing multiple workflows?

The Advanced plan brings custom roles, workflows, and report automation. Strong investment for teams that need organization and data flow.

• Running an agency or high-volume brand?

The Premium (or Enterprise) plan gives you custom branding, more users/accounts, and dedicated support. Worth it for multi-client professionalism.

What You’re Really Paying For with Loomly

When you look at Loomly pricing, it might feel like just another cost, but it’s actually more than just a scheduling tool. Here’s what you’re really getting for your money, and why many teams find it worth the price.

1. Time-Saving Tools

Plan, schedule, preview, and auto-publish content from one place. Saves hours every week, especially when managing multiple accounts.

2. Content Quality Support

Built-in features like post optimization, hashtag suggestions, and content previews help boost engagement and polish.

3. Team Collaboration Features

Built-in approval workflows, team roles, and commenting make it easy to collaborate without needing third-party tools.

4. Content Discovery & Planning

Includes post idea generation, RSS-to-post automation, and a centralized asset library, helping you stay inspired and consistent.

5. Flexible Pricing for Different Needs

From solo creators (Base plan) to agencies (Premium/Enterprise), Loomly offers plans based on your team size and features needed.

You can also test it risk-free with the Loomly free trial (15 days, no credit card needed), which is a smart way to try before you buy.

Real User Reviews

Here’s what users are saying about Loomly:

This review shows why people like Loomly.

This review shows that Loomly is both easy to use and affordable.

Next, we’ll compare Loomly vs competitors cost and see how it stacks up.

Loomly Alternatives: What Else Is Out There?

Here are some alternatives to Loomly, focusing on pricing, features, and how they compare.

1. Loomly Alternative – SocialBu

SocialBu is a budget-friendly tool for scheduling and managing social media posts, making it a great Loomly alternative. It’s a good choice for freelancers, small teams, or anyone looking for an all-in-one tool at a low price.

Pricing & Tiers

Here’s a detailed description of SocialBu pricing plans:

• Free Plan: 2 social accounts, 40 posts/month, post insights, drafts, hashtag suggestions. Great for testing or solo users.
• Standard: $19/month. Includes 12 social accounts, 16 automations, 2 teams, 50 AI-written posts, up to 800 posts/month.
• Super: $59/month. Supports 30 accounts, 60 automations, unlimited posts, 200 AI posts, and 6 teams.
• Supreme: $199/month. Up to 150 accounts, 400 automations, 20 team members, 25 teams.
• Enterprise: Custom pricing, unlimited accounts, and integrations.

Features vs Loomly

• Pros: Advanced scheduling, AI content generation, post analytics, team collaboration, and content curation.
• Strengths: Excellent for “social media content inspiration” thanks to AI tools, strong cost effectiveness for small to growing teams.

Why SocialBu Often Beats Loomly

1. Flat-rate pricing: No steep jumps between tiers
2. More value at lower cost: Plans start at $19/month with team features included
3. Unlimited posting and AI tools: Even mid-tier plans have advanced automations
4. More accounts per dollar: Compared to Loomly’s limited accounts per plan

If you’re a freelancer, small business, or team that wants a smart content scheduler without premium pricing, SocialBu delivers serious value.

Compared to Loomly pricing, SocialBu offers more features at a lower price, great for those with tight budget considerations. It’s a great example of cost-effectiveness in a content tool.

2. Buffer

Buffer is a very popular content scheduling tool known for its simple layout and smooth workflow. It’s ideal for individuals or businesses that manage a few social media channels.

Pricing & Tiers

• Free Plan: Supports up to 3 social channels, 10 scheduled posts per channel.
• Essentials: $6 per month per social channel (billed annually). Includes unlimited posts, analytics, publishing.
• Team: $12/month per channel. Adds collaboration tools and roles.
• Agency: $120/month (billed annually) for 10 channels, priority support, advanced analytics.

Features vs Loomly

• Pros: Clean interface, strong analytics, team workflows, AI-powered content ideas, browser extension, and mobile apps.
• Cons: Paid plans cost more as you add channels; limited automation compared to SocialBu.
• Strengths: Great for “content scheduling” and “content creation tool pricing” that scale by channel.

Compared to Loomly, Buffer is a bit more flexible with pricing, but offers fewer team features unless you upgrade. Still, it gives good value for the price.

Check out this curated list Buffer Alternatives