AI has been utilized in social media content creation for major platforms such as Facebook, X, Instagram, LinkedIn, and YouTube. AI social media tools save marketers time when creating captions, images, audio, and video and allow lean teams to share a wide variety of content with followers for better engagement. Moreover, AI can target social media content to demographics, interests, industries, and platforms. As this post discusses, these capabilities have led to the increasing use of AI for automating social media content.
Use AI to Generate Captions, Posts, and Scripts
AI social media tools craft Instagram captions, Facebook posts, X threads, LinkedIn posts, and YouTube video descriptions and scripts. They also generate content ideas for memes, social media polls, and quizzes.
For example, you can generate ideas for social media posts and entire posts with SocialBu, X threads from webpages, Instagram posts based on themes or notes, and meme ideas with Narrato. You can use AI to create first drafts of posts or threads within seconds, or explore many more creative ideas with those your team comes up with.
AI social media post generators create content based on your prompts. Some tools are multimodal, which means they can analyze different types of data inputs and generate the desired outputs. Narrato can generate a social post from an image. Let’s use a photo of a city to develop an Instagram post describing its history and sights, for instance. The AI will include travel tips, a suitable CTA, and relevant hashtags.
Here’s the photo we uploaded:
Here’s the Instagram post generated from the photo:
Besides prompts and images, AI tools can generate social media posts from web pages, blog URLs, or grounded content. If you want to include facts, figures, experiment findings, real-world insights, product details, or key product messaging in your social posts, providing AI with such contextual information will enable it to generate highly tailored content that resonates with your target audience.
Repurpose Existing Content Assets
Content repurposing is yet another way to use AI to scale social media content. Reworking existing brand assets, such as a blog into social media posts, or a podcast or ebook into a blog series, is a shared content marketing tactic.
AI makes the task more efficient, and as it uses root content as a reference, you can rest assured that it will transform the input into relevant, engaging, and brand-specific posts.
Train AI on Channel-specific and Author Voices
AI trained on your brand voice can automatically apply it to content for different social media channels (e.g., a formal tone on LinkedIn and a casual, peppy tone on Instagram). You can even train AI on your CEO’s voice or the author’s voice of a frequent blogger from your organization.
Brand voice alignment represents the next level of AI content personalization and is essential for any generative AI marketing platform that creates content at scale. By creating content that adheres to your brand style guide, AI helps ensure that the social content generated looks and sounds like you on all channels.
Generate Social Media Ads
AI can also generate social media ads. As you do with posts, provide the AI inputs such as your brand name, the goal of your ad (lead generation, app downloads, sales, or another), the landing page where users will be directed after clicking the ad, your target audience, and any other information the AI tool might ask to create a targeted ad.
An advantage of using AI to create social media ads is that it typically generates multiple variations of an ad to meet platform guidelines or give users more options for identifying the best version.
Generate YouTube Video Scripts and Descriptions
Making a quality YouTube video is a lengthy process. And it doesn’t stop there: writing SEO video descriptions for all the videos you plan to upload in a week or month requires you to carve out time from other marketing activities.
By letting AI generate the first drafts of your YouTube video descriptions, you can spend more time on critical tasks like video editing. If you make several YouTube videos in a month and start by creating scripts, you can use AI to generate first drafts and review them to speed up the scripting process.
Put Social Media Content on Autopilot
AI can do the work of keeping your social media pages active and fresh. Set up projects using the AI tool for your various social media, and it will generate weekly content on autopilot. You only need to review the posts and publish or schedule them.
Narrato’s AI Content Genie is one such content autopilot that can automatically generate weekly social media posts from your website and add target keywords to the tool’s settings once.
Note that AI can regenerate posts any number of times. If you need something different than what AI has created, you can have it create other versions or rework your prompts to perfect the content and tone of your posts.
Use AI to Generate Images Tailored to Social Media
Social media visuals grab attention, and pages that post photos experience a boost in impressions and engagement. An AI social post generator with image capabilities is more convenient than multiple tools, like ChatGPT for captions and Canva for images. Ideally, you want text and image creation on one platform, which is a more efficient way to automate content creation for social media.
You may be familiar with popular AI image generators like DALL-E, Midjourney, Canva, DreamStudio, and Canva. As with any AI image generator, these tools create images based on your prompts.
If you plan to use AI image generators, it’s worth experimenting with prompts to identify which deliver the best results. As generative AI advances, it will better understand vague or high-level prompts, reducing the need to provide detailed instructions.
Source: Statista
How to Write Good AI Image Prompts to Automate Visual Content Creation
Writing an image prompt isn’t different from describing a scene to a person. It takes a bit of creative effort and with experience, you get better at crafting prompts that require few or no tweaks to generate quality images. Here are the elements to pin down; once you have them, you’ll only need to make a few more adjustments to get a great image:
- The object (person, animal, object, scene)
- The activity (a child playing with their pet, a human shaking hands with a robot, a woman typing on a laptop)
- The setting, background, or environment (an office meeting room, a dense forest, a futuristic city)
- The image medium (photograph, pencil sketch, oil painting, 3D render)
- If you want to be more specific, include technical specifications such as camera position (low angle, aerial view, close-up), camera settings (macro lens, f/2.8, shallow depth of field; 85mm lens, f/1.8, bokeh background; long exposure, f/1.4, ISO 800), and lighting set-up (golden hour light, diffused light, soft natural light)
- AI can mimic specific art movements. If you want to create images in the style of great art movements like impressionism, art nouveau, abstract expressionism, or minimalism, why not use AI to make your social media pages stand out?
Keep in mind that AI can struggle to parse long prompts. Avoid creating lengthy prompts with many details; keep them focused and concise.
Use AI for Social Media Videos
AI is transforming creative work in another way: by generating entire videos and simplifying video editing. An AI video generator like OpenAI’s short video maker Sora and the text-to-video maker Veed produce videos in minutes. AI video makers also repurpose content from one video format to another.
For example, Vizard takes your YouTube video and creates Shorts, Instagram, and TikTok reels, while Wondershare Filmora transforms podcasts into social media videos.
AI video editing tools like Synthesia, HeyGen, and the free Fliki help automate often-arduous video editing to a large extent. To give you an idea, AI’s cutout feature lets you remove objects from scenes by painting over areas on the screen, while audio stretch makes light work of stretching music longer to match a scene transition seamlessly.
Here’s a bit about AI’s video-making abilities: AI video generators analyze vast amounts of images, text, and videos, which allows their algorithms to recognize patterns, understand context, and mimic human creativity to generate social media videos.
The videos AI generates are based on sources such as voiceovers, scripts, or prompts. Some AI video generators use deep learning to apply realistic effects and synchronize lip movements with audio, among other neat capabilities.
Source: Vidjet
Use AI to Automate Social Media Publishing
Comprehensive AI social media generators integrate content calendars to help teams stay on track and drive efficient resource allocation. They allow you to schedule or publish the generated posts directly from the platform to your social media pages.
SocialBu, for example, provides a social calendar and will enable you to plan across all your social media accounts, including Facebook, X, Instagram, LinkedIn, Reddit, TikTok, YouTube, Mastodon, and Google Business Profile. What’s more, you can automate replies to common messages or comments.
AI social media post generators may also facilitate team collaboration by providing workflows, even allowing you to customize workflows to your natural flow. Features like task assignments, color-coded progress updates, inline comments, @ mentions, and messages bring content production, review, and coordination to a single platform.
Best Practices to Automate Social Media Content Creation with AI
Per the findings of a latest survey of social media marketers, nearly half of all social media content created by businesses will be AI-generated by 2026. When used strategically, AI social media generators can save weekly hours on content production, help scale content, and ensure consistency in messaging and tone across social media platforms. To get the most out of AI, here are some best practices to note:
- Train AI on your brand voice and audience preferences
- Use the tool for ideation and repurposing, not just generation
- Always review AI-generated posts before posting. Edit outputs to add personal touches.
- Leverage content calendars and AI-recommended best times for posting
- A/B test AI content to optimize results
Final Words
Hopefully, the information, tips, and tools in this article will be helpful when you draw out a plan to integrate AI into your content operations. Whether you’re a small team or the marketing department at an enterprise, you can leverage AI to boost efficiency and free up more time for tasks that require your inimitable talents. Virtually all AI social media tools offer free trials. It’s worth exploring top-rated options to see how well they meet your specific use cases.
