Creating content on a platform with 2.4 billion monthly active users, did you ever feel like your Instagram Reels are getting lost in the algorithm abyss? We’re sure you are nodding a yes. Well, here’s the good news: The secret to maximizing your Reel views is hiding right in your caption, specifically in trending hashtags for Instagram Reels.
Incorporating trending hashtags for Instagram Reels captions can be a powerful strategy to increase discoverability and attract a wider audience.
Thus, this blog post aims to provide valuable insights on how to choose the right hashtags for Instagram Reels, along with 17+ trending hashtags.
Why You Should Use Trending Hashtags for Instagram Reels
Trending hashtags can be related to general topics, current events, challenges, holidays, specific sounds, or even specific trends within different niches.
Moreover, the Instagram Reels algorithm uses various factors to rank and recommend content, and hashtags are believed to play a role.
Nonetheless, using relevant Reels hashtags for views helps your short-form videos become more discoverable in the following ways on Instagram:
- Search: When users search for a specific hashtag, Reels containing that hashtag are more likely to appear in the search results, increasing your content’s visibility.
- Explore Page: Trending hashtags are often featured prominently on the Explore Page. This showcases content the algorithm deems interesting to users based on various factors such as past engagement and followed hashtags. Therefore, including trending hashtags can increase your chances of landing on the Explore Page and reaching a wider audience.
- Hashtag Feeds: Users can follow specific hashtags, creating a dedicated feed displaying Reels containing those hashtags. Hence, using relevant trending hashtags can get your content seen by users following those hashtags, even if they don’t follow you directly.
How to Choose the Right Hashtags
While going viral on Instagram can feel like striking gold, crafting the perfect strategy to increase your chances of achieving it on Instagram Reels is possible. Thus, choosing the best hashtags plays a crucial role in this strategy.
Here’s a breakdown of key steps to consider:
Understanding Different Hashtag Categories
Instagram hashtags can be classified into different categories to provide better context when it is paired with a certain Instagram post or Reel.
For instance, General popularity hashtags like #reels, #explorepage are widely used and offer broad reach, but face high competition.
Whereas, content-specific hashtags such as #travelphotography, #fitnessmotivation directly relate to your content. Hence, you should prioritize using these to attract a targeted and engaged audience.
Moreover, trending hashtags like #SilhouetteChallenge capitalize on current trends, potentially boosting discoverability.
The key is to participate authentically and only if relevant to your niche if you wish to maintain your credibility and not just jump on the bandwagon.
Researching Relevant Hashtags
To ensure that you use relevant hashtags in your Reel, start typing relevant keywords related to your Reel’s content in the Instagram search bar. The platform will suggest related hashtags as you type.
Additionally, the Instagram Explore page showcases trending Reels and serves as a goldmine for hashtag inspiration. Here, you can browse through popular videos and observe the hashtags creators use in your niche.
Furthermore, trying an Instagram Reels hashtag generator like Hashtagify is advisable. It suggests popular and relevant hashtags based on your search terms.
Staying Updated on Trending Topics and Challenges
As mentioned earlier, you must regularly browse the Explore page to see what kind of content is trending and gaining traction. Moreover, pay attention to the sounds, challenges, and hashtags associated with trending Reels.
Also, observe the hashtags used by your competitors and successful influencers in your niche. They are likely participating in trending challenges and using relevant hashtags you can adapt.
Furthermore, while not directly on Instagram, platforms like TikTok and X often set the trend for challenges and topics that later migrate to other platforms. Look at trending hashtags and sounds on TikTok for additional insights.
Balancing Reach and Relevance
Chasing high-volume trending Reels hashtags may seem tempting but is not recommended as the high competition can make them less effective. Instead, focus on hashtags directly related to your niche and content theme.
The best hashtags for Instagram attract a targeted audience more likely to engage with your Reels. Additionally, Include a few niche-specific hashtags with lower competition. These can help you reach a smaller but highly relevant audience.
Nevertheless, aim for a manageable number of Instagram hashtags, typically around 10-15. Using too many may distract viewers.
Furthermore, monitor which hashtags are working best for your content by analyzing reach, engagement, and follower growth to see what’s working and adapt accordingly.
100% Viral Reels Hashtags You Can Use
Hashtags are your key to unlocking wider reach, increased views, and engaging interactions on your Instagram Reels. Moreover, they also help you gain followers organically.
Nonetheless, if you have been struggling to find the perfect hashtags, the following list of 17+ trending hashtags for Instagram reels can help you maximize views.
General Popularity
- #reels
- #instagramreels
- #explorepage
- #foryou
- #fashionable
- #viralvideos
- #trending
- #funny
- #love
Content-Specific
- #travel (for travel content)
- #food (for food content)
- #fashion (for fashion content)
- #dance (for dance content)
- #comedy (for comedic content)
- #music (for music-related content)
- #art (for art and creativity content)
- #fitness (for fitness and health content)
- #beauty (for beauty and makeup content)
- #photography (for photography content)
Trending Challenges/Topics
- #30DayChallenge
- #SilhouetteChallenge
- #POVChallenge
- #TransitionsChallenge
- #DuetChallenge (encourage collaboration)
- #WhatIDrink (current trending drink challenge)
- #AIArt (trending use of AI art generation)
- #SpringVibes (seasonal trend)
- #MinimalismChallenge (current design trend)
- #SustainableLiving (growing trend towards sustainability)
Additional Trending Options
- #SpringFashion
- #HomeCooking
- #MentalHealthAwareness
- #PetLife
- #DIY
- #ASMR
- #InstaMood
- #LearnOnInstagram
- #SelfCareSunday
- #MotivationMonday
Engaging Hashtags
- #TellMeMore
- #ShareYourStory
- #LearnSomethingNew
- #GetCreative
- #BehindTheScenes
- #WhatIDo
- #Community
- #SupportSmallBusiness
- #Thankful
- #Grateful
Note: Don’t blindly add viral hashtags for Instagram post into your content. Rather, focus on hashtags that genuinely represent your brand and resonate with your target audience.
Besides, high-quality and engaging content is key to success and may enable you to monetize Reel views. Hashtags are a tool to amplify your reach, not a substitute for compelling content.
Conclusion
In a nutshell, trending hashtags can amplify your reach, attract the right audience, and cultivate a thriving community around your brand on Instagram. Think of hashtags as keywords that act like magnets.
When you use relevant hashtags like #traveladdict in your travel videos, you attract viewers actively seeking similar content. This targeted approach helps you connect with potential customers, leading to increased followers and engagement on your account.
However, it is important to note that simply stuffing your Reels with trending hashtags won’t guarantee success. Thus, using a mix of 10-15 hashtags is reasonable.
Besides, adding trending hashtags irrelevant to your content can actually hurt your reach, as the algorithm might not understand the context of your Reel.
FAQs
What are good hashtags for reels in 2024?
While specific trends can change, good hashtags for your Instagram Reels in 2024 should be a strategic mix of popular hashtags as well as niche specific hashtags. Additionally, branded hashtags can help build brand recognition and encourage user-generated content related to your business or personal brand.
What hashtags boost reels?
Hashtags that boost Reels and increase your reach while maintaining relevance to your content. These include those that are relevant to the topic and message of your Reel and are not overly generic. Research trending topics and hashtags in your niche to discover relevant options with good visibility potential.
Which reels go viral?
Unfortunately, there’s no guaranteed formula for making your Reel go viral. However, several factors like the strategic use of trending hashtags, using visually engaging content, and collaborating with established creators can increase your chances.
How do I make my reel trending?
Making your Reel “trending” involves a combination of effort and strategy. This includes focusing on popular trends, high-quality visuals, engaging storytelling, and incorporating trending elements like music or challenges. Furthermore, relevant and trending hashtags help to maximize reach and relevance.
