Crafting interesting YouTube videos takes effort, time, and creativity. However, all that hard work can go unnoticed if it’s not published at the right time. Whether you’re a rising content creator or an established YouTuber, knowing the best time to post on YouTube is crucial for maximizing visibility and engagement.
Strategic timing also improves the likelihood that YouTube’s algorithm will recommend your video to more users. In this blog post, we will explore how strategic timing can significantly influence views, audience engagement, and the overall success of your YouTube channel.
Discover the best time to post on YouTube regarding days of the week, location, and industry.
Best Time to Post on YouTube
YouTube is a powerhouse for creators and businesses, with channels like MrBeast (323M subscribers, 53.15B views) and T-Series (277M subscribers, 259.26B views) redefining success on the platform.
Understanding and following the ideal times when these prominent creators post on YouTube could help you achieve the same success.
So, to find out what is the best time to post on YouTube, we analyzed top YouTube channels and found that these are the best times to post on YouTube:
- Monday: 3 PM, 5 PM, 11 PM
- Tuesday: 11 AM, 2 PM, 8 PM
- Wednesday: 9 AM, 2 PM, 5 PM
- Thursday: 9 AM, 3 PM, 6 PM
- Friday: 11 AM, 4 PM, 9 PM
- Saturday: 11 AM, 4 PM, 5 PM
- Sunday: 11 AM, 2 PM, 3 PM
Note: The abovementioned timing is in the Eastern Time Zone (EST).
Analyzing top channels such as Cocomelon, SET India, and WWE reveals that strategic timing drives billions of views. For instance, family-focused creators like Kids Diana Show and Vlad and Niki, with over 100 million subscribers each, capitalize on audience behavior patterns to sustain massive engagement.
This data emphasizes the importance of knowing when your target audience is most active to maximize viewership. This is a key insight for mastering the best time to post on YouTube.
Best Time to Post on YouTube by Days of Week
Here is the breakdown by the days of the week:
Best Time to Post on YouTube on Monday
The best time to post on YouTube on Monday is 3 PM, 5 PM, 11 PM.
Late afternoon and evening hours are the best time to post on Monday. People usually travel back from work or relax, so they tend to watch something.
Best Time to Post on YouTube on Tuesday
The best time to post on YouTube on Tuesday is 11 AM, 2 PM, and 8 PM.
Videos uploaded on YouTube on Tuesday get high engagement during the early morning break hour, lunchtime, and post-work hours. People tend to watch something on a coffee or lunch break.
Best Time to Post on YouTube on Wednesday
The best time to post on YouTube on Wednesday is 9 AM, 2 PM, and 5 PM.
Like previous weekdays, lunchtime is the ideal time to post on YouTube. Similarly, evenings observe the highest engagement because people are winding off their work and watching something on their way back home.
Best Time to Post on YouTube on Thursday
The best time to post on YouTube on Thursday is 9 AM, 3 PM, 6 PM.
The ideal times to post on Thursday are in the morning, e.g., 9 AM, and mid-afternoon, like 3 PM. These are coffee breaks, so users hang out on YouTube during these times.
Best Time to Post on YouTube on Friday
The best time to post on YouTube on Friday is 1 AM, 4 PM, 9 PM.
Friday is considered the best day to post on YouTube because people are preparing for the weekend and have time in later hours for fun, productivity, or even putting their lives together.
Posting the video on Friday morning helps it get maximum engagement. Likewise, videos posted at night, like 9 p.m., get a boost on YouTube.
Best Time to Post on YouTube on Saturday
The best time to post on YouTube is 11 AM, 4 PM, and 5 PM.
Saturday is the best day to post on YouTube as people are chilling besides running errands. So, they tend to watch something in the morning hours and late afternoon.
Best Time to Post on YouTube on Sunday
The best time on Sunday is 11 AM, 2 PM, 3 PM.
Posting on Sunday during late hours will not help you get the highest engagement because people are preparing for next week. The ideal time to post on YouTube on Sunday is 11 AM, and the afternoon hours are 2 and 3 PM.
Now that we know the best days and times to post on YouTube, here are the best times based on location.
Best Time to Post on YouTube by Location
Here is the best time to post on YouTube by location:
Best Time to Post on YouTube by Industry
Not all the days and time frames mentioned above will be ideal for posting on YouTube. It also depends on the industry because each has a different target audience. The best time to post on YouTube by sector is as follows:
- Education: Weekdays, 2 PM – 4 PM
- Health and Fitness: 6 AM – 9 AM, 7 PM – 9 PM
- Beauty: 7 PM – 10 PM
- DIY: Weekends, 9 AM – 11 AM
- Gaming: 6 PM – 10 PM (weekdays), weekends too
- Travel: Weekends, 8 AM – 10 AM
- Cooking: 10 AM – 1 PM (weekdays & weekends)
- Entertainment: 7 PM – 9 PM
- Business: Weekdays, 9 AM – 12 PM
- Technology: 6 PM – 8 PM
- Kids Content: 3 PM – 6 PM (weekdays), all day on weekends
Best Time to Post YouTube Shorts
Shorts are the ideal content for staying active on YouTube and gaining maximum engagement. After analyzing the shorts, we found that the best days to post them are Wednesday, Thursday, Friday, and Saturday.
Best Time to go Live
The best time to go live on YouTube is when your audience is active and willing to interact. Based on the best time we post according to industry, you can pick the day and go live at a specific time to go live on YouTube.
The Peak Hours for Highest YouTube Traffic
Peak hours on YouTube often align with specific periods during the day when users are more likely to be actively browsing and watching content.
This can vary based on geographical locations and audience demographics. Generally, evenings and weekends tend to witness heightened user activity as people unwind and indulge in online entertainment.
Here’s an analysis of the time frames with the highest user engagement and viewership:
Evening Peak: Typically, between 6:00 PM and 10:00 PM local time, this is an active period when users engage with content after their work or school hours.
Weekend Peak: Saturdays and Sundays, particularly late and early afternoons, often experience increased user engagement as people have more leisure time to explore and watch content.
Factors Affecting the Best Time to Post on YouTube
Timing your video release isn’t a one-size-fits-all scenario. Multiple other factors directly impact audience engagement and viewership.
Let’s discuss each of them below:
Audience Demographics
The ideal time to upload varies based on your audience demographics, geographical location, and the type of content you create.
Understanding your audience’s behavior, including age, location, interests, and daily routines, is pivotal. For instance, a tech-focused channel might find success with morning uploads, targeting professionals seeking industry updates before work.
Meanwhile, students who want to benefit from educational content will find a better time to watch the channel.
By analyzing when your audience is online, engaging with content, and seeking specific types of videos, you can align your uploads with these user activity patterns for maximum impact.
Content-Type
The nature of your content plays a significant role in determining the best time to post on YouTube. Each content category or genre has its unique audience with distinct preferences and viewing habits.
For instance, educational content might increase weekday engagement when viewers seek information. Entertainment-focused videos might thrive on weekends or evenings when audiences unwind. The key to success lies in planning your video content well.
Here are a few examples illustrating how different content types resonate with audiences at specific times:
- Educational Content – An educational channel specializing in tutorials might notice peak engagement on weekdays, particularly in the late morning or early afternoon, when viewers seek instructional content during breaks or free time.
- Entertainment and Lifestyle Vlogs – Channels focusing on entertainment or lifestyle vlogs could witness heightened engagement on weekends or evenings when viewers have more leisure time to indulge in entertainment-related content.
- Gaming Channels – For gaming enthusiasts, evening or late-night uploads might better suit their preferences. These channels can capture the attention of avid gamers seeking new content after school or work hours.
Day of the Week
Another factor that impacts the time you spend posting on YouTube is the day of the week. Weekdays are not ideal because finding time to watch something is difficult. So, ensure your target audience usually hangs out on YouTube and posts accordingly.
Tip & Considerations for YouTube Videos To Maximize Traffic
YouTube’s global reach presents a unique challenge: navigating different time zones to optimize uploads for a diverse audience.
A video uploaded at the best time to post on YouTube in one region might miss peak hours in another, potentially impacting viewership and engagement. This is why it is crucial to implement thoughtful strategies to optimize uploads for viewers across different time zones.
You may begin with the following:
1. Schedule Ahead
Use SocialBu to schedule and upload videos ahead of time and release them at specific hours tailored to different time zones. It allows you to cater to multiple regions without staying awake for real-time uploads.
2. Analyze Audience Data
Use YouTube Analytics to understand your audience’s geographic distribution. Then, tailor your upload schedule to coincide with peak hours in regions with significant viewer bases.
3. Experiment and Adapt
Conduct experiments by uploading videos at different times to gauge audience response across various time zones. Use insights from these experiments to refine your upload schedule.
Adapting your upload schedule to suit different regions’ peak hours can significantly broaden your video’s reach and enhance engagement among a global audience.
Make Use of Analytics Tools To Figure the Best Time to Post on YouTube
Understanding your audience’s behavior is the cornerstone of strategic video uploading according to the best time to post on YouTube.
YouTube Analytics provides detailed data, including audience demographics, watch time, engagement metrics, and real-time performance indicators. You can access these from Youtube Studio.
Moreover, you can also analyze metrics like watch time and audience retention to gauge the effectiveness of your content in retaining viewers.
Start by examining the ‘When Your Viewers are on YouTube’ section within YouTube Analytics. This provides insights into when your audience is most active on the platform, helping you identify peak hours, i.e., the best time to post on YouTube.
These insights serve as a compass, guiding you to select optimal times and days to post on YouTube to reach the maximum audience. You can also share your YouTube videos on Instagram Stories for better traction.
Wrap Up
Once you master the best time to release YouTube videos, you will increase the chances of your video appearing in users’ feeds and recommendations. This can significantly influence initial views, engagement, and subsequent visibility, ultimately contributing to your channel’s success.
Armed with a deeper understanding of your audience’s behavior, content preferences, and YouTube’s analytics tools, it’s time to put your knowledge into action. Start your free trial with SocialBu to stay ahead of your competitors. However, don’t forget that mastering timing is an ongoing refinement process.
FAQs
What time is the best time to post on YouTube?
The best time to post on YouTube is midday and late afternoon. This is because people are winding up their week and relaxing on Friday.
What are the peak hours for YouTube?
Friday at 4 pm is the peak hour for YouTube to get maximum reach and engagement.
How to boost YouTube views?
To boost your YouTube views, you need to post at the best time that is discussed above:
Monday: 3 PM, 5 PM, 11 PM
Tuesday: 11 AM, 2 PM, 8 PM
Wednesday: 9 AM, 2 PM, 5 PM
Thursday: 9 AM, 3 PM, 6 PM
Friday: 11 AM, 4 PM, 9 PM
Saturday: 11 AM, 4 PM, 5 PM
Sunday: 11 AM, 2 PM, 3 PM
Should I post to YouTube daily?
This ensures that when a viewer lands on your profile, he has a lot of content to watch. Therefore, at the beginning, you need to post daily on YouTube. But once you’ve enough content, you can find the best time to post on YouTube according to your target audience and region.
How much money do you make per 1000 views on YouTube?
YouTubers can earn between $10 and $30 per 1000 views on YouTube. The number can vary depending on the type of ad, the viewer’s location, and other factors.
