CTR stands for Click Through Rate.
What is Click Through Rate?
CTR, or Click-through Rate, is a social media metric that measures the number of times people click on a link, ad, or email. Click-through Rate shows how frequently people click on an ad or link compared to how often it’s displayed. You calculate CTR by dividing the number of clicks by the number of impressions and multiplying by 100 to get a percentage.
Why Is CTR Important?
CTR matters because it evaluates how effectively your online ads, emails, or content engage users. A higher CTR indicates that your ad or link appeals to your audience and drives more clicks, which can lead to potential conversions.
By tracking CTR, businesses assess whether their message resonates with users and adjust their campaigns to achieve better results.
Platforms also rely on CTR to evaluate ad quality and relevance, influencing ad costs and placements, which makes it a key metric for digital marketing success.
How to Measure CTR
To measure CTR, divide the number of clicks your ad or link generates by the number of impressions and multiply by 100.
For instance, if your ad appears 100 times and gets 5 clicks, the CTR is 5%.
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