Highlights and hashtags, advertising through bloggers and influencers, Quora, Reddit, quality social media backlinks, and other essentials drive business owners crazy, as current brand promotion goes far beyond websites and SEO.
Although SEO-friendly blogs, guest writing, and fully optimized website pages are great for playing the long game, you should broaden your strategy with other options to strengthen your domain. And social media is the perfect place to do it.
Social platforms can help you spread the word about your brand, empower your branded website, help your content reach your target audience, increase your site’s credibility and trust for users and search engines, and more.
This article will help you understand social media backlinks and their impact on overall business website performance. You will also learn how to use quality social media backlinks as a lucrative link-building method for further growth and development.
Social media backlinks are specific links that direct users from social platforms to your website. Such backlinks are not limited to just social posts or comments. Here is a list of options for where you can place social media links:
- Your social media profile
- Captions to your reels and posts
- Forums or bookmarking platforms like Pinterest, Flipboard, etc.
Backlinks placed on your brand’s social media will gather traffic primarily from your targeted audience.
Furthermore, recent statistics provided by Wizlow say that short video content, standard for social media, is a more efficient way of marketing, as around 91% of consumers expect brands to create more video content. So, video descriptions on YouTube and TikTok are also great for getting social media backlinks.
When Googlebot comes to crawl your site, the web of links leading to your site tells the bot a lot about its niche, quality, relevance, and authority. Suppose many niche-related sites mention your brand as the solution to users’ pains.
In that case, it is a significant signal to Google to boost your positions in search so that more users can meet their search intent by using your product or service, reading your comprehensive guide, etc.
That is why websites with a rich backlink profile are more credible to Google. They help the search engine with its primary mission — to serve users with the most accurate and high-end search results.
However, there is another side to the coin:
- Backlinks can also harm your domain authority and brand exposure if irrelevant and low-quality. There are hundreds of examples of when sites buy backlinks in bulk, ignoring their quality.
- Google penalizes and spoils such backlink profiles full of gambling, scamming, and spamming websites linking to domains for backlink acquisition.
- To avoid such trouble, you should get backlinks naturally by featuring outstanding content on your website.
It is essential to note that social media backlinks don’t impact SERP rankings directly. Yet, social media backlinks can help boost brand awareness, improve social signals, drive social traffic, help you stand out for low-competition keywords, and extend your marketing tactics.
You should regularly check your backlink profile and assess the quality and relevance of the links to your niche. The SE Ranking backlink tool can help you monitor the backlinks you acquire.
The backlink checker allows you to analyze any website’s backlink profile, get insights on the number of referring domains, and identify dofollow and nofollow backlinks, top-linked pages, new and lost backlinks, and anchor texts so that you can use the data to adjust your link-building strategy promptly.
You can sort out all backlinks with a robust backlink checker like the one mentioned above. Simply access your backlink data, filter the results by adjusting the domain zone, link type, URL, etc., and observe referring domains from social media.
Getting social media links is very straightforward, especially if you have experience creating engaging content that collects views. If you don’t, here are some efficient methods to grow social media links and brand awareness!
Different social platforms can bring a myriad of different audiences to your business. Thus, Instagram and TikTok can help you attract youth and audiences that follow various social trends. LinkedIn is great for capturing professionals and industry experts.
Meanwhile, messaging platforms like Telegram or Snapchat can help you draw tech-savvies, creativity enthusiasts, those addicted to enhanced privacy and security, and more. The main goal is to provide all the details about your business, including the link to your website, and keep the information current.
Consistency and relevance of your content influence social media algorithms. Your content will be suggested more frequently if it’s worthy and engaging, and vice versa. Besides, your brand will stay in sight if you provide fresh content regularly.
To boost content shares and overall user engagement and obtain more social media backlinks, keep your content relevant to user search intent and trending topics.
Moreover, modern social media users value their time and stick to high-quality content with superior visuals and zero flaws. For this reason, you should invest some time and resources into your content strategy to develop creative pieces that drive attention, contribute to your brand reputation, and go viral online.
Bloggers and niche influencers are often the key to your target audience’s mindset, as they significantly impact what people choose and follow.
Well-thought-out and creative collaborations with top niche influencers and bloggers can increase your brand exposure and boost sales and traffic to your website.
Undoubtedly, Quora and Reddit are sizzling spots for obtaining social media backlinks. However, you can’t just show up and leave a link to your site in reply to a user’s question or concern. These platforms are not about advertising. They are about sharing knowledge and experience.
Your brand, product, or service, together with your wisdom and expertise, should address people’s problems and help them obtain new ideas and helpful advice. If your link naturally complements your reply, it is a perfect option to support the discussion and get a quality backlink to your site.
The power of hashtags on social media is equal to the impact of keywords on website search performance. Using hashtags can help social media algorithms categorize and suggest your content to your target audience.
Some hashtags exist for collaborative purposes. Hashtags like #bloggerrequest or #vlogerswanted will help you find influencers willing to partner with you.
Even though social media backlinks don’t directly affect your website rankings, they are crucial for expanding content marketing reach, growing trust and authority, boosting user engagement, and driving relevant social traffic to your website.
Following the above-mentioned steps can help you earn quality and valuable social backlinks and empower your domain with prominent social signals.