If you post something, delete it, and then upload the same thing again, it doesn’t usually help, and it may hurt.
Apps like Instagram, TikTok, and YouTube remember that file, that caption, that thumbnail.
As they’ve seen it before. Re-uploading might just get flagged as duplicate or low-priority content.
Now, if you make changes, like fixing the first few seconds, writing a better caption, or changing the thumbnail, that can help.
Because that’s not just reposting, that’s improving.
Suppose you’re posting at a different time. Yes, time can help a little. But it’s not the most important thing.
A boring video at the perfect time still won’t get views. A good video at a normal time can still do well.
So the short answer is no. Deleting and re-uploading the same post doesn’t really help.
If you want better results, focus on making the content better. That’s what the algorithm pays attention to.
If you want to test different times or versions, consider using a tool to assist you, something like SocialBu. You can schedule posts, change them, and test what works best without doing it all by hand.
Have more questions?
Should I delete low-performing posts from my feed?
No, you don’t have to. Most platforms don’t punish you for old posts with low reach. Deleting them won’t help future posts. It’s better to learn from them. Look at what didn’t work? maybe a weak hook, poor timing, no value, and use that to do better next time.
Can I repost the same video on another day with the same caption?
You can, but don’t expect better results unless something changes. The platform might see it as the same post again. If you want to try again, change the first few seconds, write a stronger caption, or post a new thumbnail. Then it’s worth testing.
Does posting time really matter that much?
It matters a little, but not as much as people think it does. Good content can still perform well even if the time isn’t perfect. Try to post when your audience is online, but don’t stress too much about it. The content itself matters more.
Is it okay to post the same video on different platforms?
Yes, that’s smart. You can post the same video on TikTok, Reels, Shorts, etc. But adjust it for each platform. Crop it right, add native text or sounds, and write a caption that fits. That helps you reach more people without extra work.
Can editing a post after publishing hurt its reach?
No, small edits like fixing a typo or adding a hashtag usually don’t hurt. But editing too much right after posting might confuse the platform. Try to get it right before publishing. If you have to edit, do it early.
How many times can I repost the same video before it hurts me?
If you’re reposting the exact same video again and again, the platform may stop showing it to people. But if you update it, shorter, better hook, new caption, you can test again. Just don’t spam and post with a purpose.
