What are the four types of social media analytics?

The four types of social media analytics are: 1. Descriptive analytics: What happened? (e.g., number of likes, comments) 2. Diagnostic analytics: Why did it happen? (e.g., identifying reasons for a drop in engagement) 3. Predictive analytics: What will happen? (e.g., forecasting future trends) 4. Prescriptive analytics: What should be done? (e.g., recommending actions to improve performance)