The 7 layers of social media analytics typically include: 1. Volume: How much conversation is happening? 2. Reach: How many unique individuals saw your content? 3. Engagement: How much interaction did your content receive? 4. Influence: How much impact do your posts and profiles have? 5. Sentiment: What is the tone (positive, negative, neutral) of mentions? 6. Share of Voice: What percentage of the overall conversation is about your brand? 7. Conversions: How do social media efforts translate into business goals?
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