Content curation or curated content refers to high-quality, relevant material collected from external sources and shared with an audience. Instead of creating original content, brands and influencers gather articles, social media posts, videos, and infographics from reputable sources and add their insights.
What is Curated Content?
Curated content is content that you find and share from other sources. It’s not created by you, but you choose it because it’s helpful or interesting for your audience.
How to Curate Content Using SocialBu?
SocialBu is a social media management tool that helps with content scheduling, automation, and analytics. It also makes content curation easy and efficient!
Here’s how to curate content with SocialBu:
1. Use SocialBu’s Content Automation
- Set up automated content fetching from blogs, news sites, or RSS feeds
- Automatically schedule and share posts based on relevant topics
2. Discover Trending Topics
- Find and filter trending content from industry leaders
- Choose articles, videos, or social media posts that your audience will find valuable
3. Add Personal Touches
- Before sharing, add your insights, opinions, or a question to encourage engagement
- Example: Instead of sharing an article, write, “This is a great guide to social media trends! Which one do you think will dominate 2025?”
4. Automate Posting with SocialBu Scheduler
- Plan and schedule curated content for multiple platforms in advance
- Maintain a balanced mix of curated and original content
5. Track Engagement & Adjust Strategy
- Use SocialBu’s analytics tools to monitor how curated content performs
- Focus on sharing more of what your audience enjoys!
Effectively curated content helps businesses establish authority, provide value, and keep audiences engaged without constantly producing new content. It’s widely used in social media marketing, newsletters, and blogs to maintain consistency and enhance brand credibility.
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