Finding the best time to post on Google My Business can transform how customers discover and engage with your brand. Whether you run a local bakery, a healthcare clinic, or a retail store, timing shapes visibility.
The best time to post on Google My Business isn’t universal—your audience’s habits shape it. For instance, restaurants thrive posting before weekend lunch rushes, while service providers gain traction during early weekday hours.
By aligning updates with moments your audience is actively searching for—like midweek mornings for professionals or Saturday afternoons for families—you boost reach.
In this blog, we’ll explore the factors influencing post timing, industry-specific best practices, and how to schedule posts for maximum impact on GMB.
The Best Time to Post on Google My Business
Google My Business isn’t a “set it and forget it” tool. To maximize visibility, you must align your posts with the rhythms of your audience’s daily lives.
Here’s how each weekday breaks down:
Weekdays: Monday to Friday
Weekdays are prime time for businesses on Google My Business, as people actively search for services, make appointments, and plan their schedules.
Understanding daily search patterns, from Monday’s productivity surge to Friday’s weekend preparations, can help businesses post at the most effective times.
Monday
After the weekend lull, people are back to routines—checking emails, planning their week, and browsing local services. Research shows that local searches spike by 15% on Monday afternoons as users regroup for the week ahead.
- Best window: 12 PM to 5 PM
Post during lunch breaks or mid-afternoon slumps when users sneak in quick scrolls. For example, a coffee shop promoting a “Monday Refuel” discount at 2 PM could catch office workers craving a caffeine boost. - Peak hour: 2 PM
Tuesday
Tuesdays are all about productivity. Decision-makers are in work mode, hunting for solutions. Data from local service industries shows a 22% increase in appointment bookings for posts shared between 1 PM and 3 PM.
- Best window: 11 AM to 8 PM
Cast a wide net to catch both lunchtime planners and evening browsers. - Peak hours: 1 PM to 3 PM
Wednesday
Midweek is prime time for local searches. People are planning weekend errands or midweek pick-me-ups. Wednesdays see a rise in searches for “near me” services compared to other weekdays.
- Best window: 1 PM to 8 PM
Share service promotions or event updates when users mentally shift toward weekend plans. - Peak hours: 3 PM to 5 PM (ideal for offers/events)
Thursday
Thursday is the new Friday. Anticipation for the weekend fuels browsing. Restaurants and bars see a 40% uptick in reservation clicks for Thursday evening posts.
- Best window: 1 PM to 8 PM
Capitalize on users planning weekend activities. - Peak hours: 2 PM to 4 PM
Friday
Fridays aren’t dead zones. Users are wrapping up work and planning nights out or weekend activities. Posts shared between 3 PM and 5 PM see 18% higher engagement as people clock out early.
- Best window: 12 PM to 7 PM
Post happy hour specials, event reminders, or last-minute offers. - Peak hours: 3 PM to 5 PM
Weekends: Saturday and Sunday
Weekends see lower engagement overall, but niche audiences are still active. Let’s break down the opportunities:
Saturday
Saturdays are for errands and exploration. Between 11 a.m. and 12 p.m., users often search for brunch spots, retail deals, or weekend activities.
- Best window: 11 AM to 12 PM
Sunday
Sundays are for leisurely scrolling. Users are relaxed, making it ideal for posts about self-care, events, or cozy services.
- Best window: 1 PM to 2 PM
Pro-tip: Use SocialBu’s Content Calendar to schedule and plan your weekly posts.
What Are the Worst Days to Post on Google Business Profile?
Even the best content flops are shared at the wrong time. Avoid these blackout periods:
Early Mornings (Before 7 AM):
Your audience is snoozing or rushing. Posts shared at 6 AM see 60% less engagement.
Late Nights (After 9 PM):
Scrollers are winding down, not shopping. Engagement drops by 45% after 9 PM.
Sunday Evenings(After 6 PM) :
Family time trumps screen time. Posts after 6 PM on Sundays get lost in the pre-Monday chaos.
Midday Weekends (12 PM–2 PM):
Everyone’s out living life, not online. A retail store posting at 1 PM on Saturday competes with actual shopping trips.
What Is the Best Time to Post on Google Business Profile for Specific Industries?
Timing is everything on GBP. Each field thrives at different times. Let’s pinpoint when your updates will resonate most with customers in your niche.
Retail
Weekends (10 AM—2 PM) are ideal for reaching deal-seeking shoppers, while midweek afternoons (1 PM—3 PM) tap into browsing surges as customers plan purchases. However, avoid posting before 8 AM and after 9 PM, as engagement tends to be low.
Services (Plumbers, Electricians, etc.)
Early weekday mornings (7 AM—9 AM) are popular with homeowners tackling household tasks, while mid-morning hours (9 AM—11 AM) on other weekdays still attract interest. Posting after 4 PM or during evening hours, however, may not yield strong engagement.
Restaurants and Food
Weekend lunchtime (11 AM—1 PM) and evening dining hours (5 PM—7 PM) on Fridays and Saturdays are peak periods for engagement. Mid-afternoon (2 PM—4 PM) on weekdays also sees moderate interaction. Avoid early mornings before 10 AM, as diners are less likely to be looking for food content.
Healthcare
Patients typically research appointments in midweek mornings (10 AM—12 PM) on Tuesday to Thursday. The same-day early afternoon period (12 PM—2 PM) also attracts attention. However, evenings after 6 PM and early mornings tend to have lower engagement rates.
Real Estate
Saturday mornings (9 AM—11 AM) and weekday mornings attract house hunters actively searching for properties. Midday weekday posts (11 AM—1 PM) still gain decent engagement. Avoid posting before 8 AM and after 7 PM, as audiences are less likely to engage.
Professional Services
Early weekday mornings (8 AM—10 AM, Monday–Tuesday) are effective for reaching clients planning their workweek. Midday hours (10 AM—12 PM) on weekdays also work well. However, posting after 4 PM or late evening hours may not generate much interaction.
Local Attractions & Events
Late-week afternoons (3 PM—5 PM, Thursday–Friday) are ideal for attracting weekend adventurers, while weekday mid-mornings (11 AM—1 PM) also perform well. Avoid posting too early in the morning, as engagement tends to be low.
Fitness and Wellness
Early weekday mornings (6 AM—8 AM) motivate fitness enthusiasts, while late afternoons (4 PM—6 PM) and Sundays also perform well. Midday hours (12 PM—2 PM) on weekdays receive moderate engagement. Avoid posting after 6 PM or past midnight, as interest drops significantly.
Best Times to Post on Google Business Profile According to Different Categories
Knowing when to post on your Google Business Profile is essential for bringing in customers, whether posting updates, goods, services, events, or deals.
Let’s examine the best times to publish your material so that it reaches your audience when they are most likely to interact with it.
What Is the Best Time to Share Google Business Profile Offer Posts?
Thursdays and Fridays (2—4 PM) are ideal for sharing offers. These days align with weekend planning when audiences finalize shopping, dining, or activity plans. Your promotions become the nudge they need to choose your business.
What Is the Best Time to Share Google Business Profile Event Posts?
Aim for midweek momentum—Wednesday and Thursday afternoons (3 – 5 PM)—to spotlight events. This timing rides the wave of weekend anticipation, catching audiences as they brainstorm ways to spend their free time.
What Is the Best Time to Share Google Business Profile Regular Posts?
Weekday mornings (8 AM – 10 AM) are prime for general updates. Audiences are scrolling with their morning coffee, primed to absorb the news and stay connected to your brand’s daily rhythm.
What Is the Best Time to Share Google Business Profile Services Posts?
Early week mornings (7 AM—9 AM, Monday–Wednesday) position service providers front and center as clients outline their weekly tasks. Your visibility here ensures you’re their go-to when action is needed.
What Is the Best Time to Share Google Business Profile Offers and Promotions Posts?
Double down for promotions on Thursdays and Fridays (2 PM – 4 PM). With weekends approaching, audiences are in “planning mode,” making your deals irresistible as they map out their days.
Consumer Behavior vs Engagement on Google My Business
Consumer behavior directly influences engagement on Google My Business (GMB), shaping how customers interact with listings through reviews, searches, and inquiries.
Let’s look at how businesses can optimize their GMB presence to drive better engagement.
1. Business Type
The nature of your business directly influences when and how customers engage with your Google My Business (GMB) profile.
Retail companies experience peak activity on weekends as shoppers search for deals, while healthcare providers gain traction midweek when patients schedule appointments.
Restaurants thrive during weekend lunch hours and Thursday evenings, while service providers like plumbers and electricians benefit from early weekday posts to catch homeowners organizing their to-do lists.
2. Know Your Customers
Successful engagement on GMB starts with knowing who your customers are, what they are searching for, and how they interact with your business. Customers expect accurate information, quick responses, and a smooth experience when engaging with a business online.
Strategies to Improve Engagement:
- Monitor Customer Queries – Track common questions and provide pre-answered FAQs.
- Respond to Reviews – Acknowledge positive feedback and professionally handle negative reviews to build trust.
- Utilize Insights – Analyze customer actions on GMB, such as direction requests or website clicks, to refine engagement strategies.
3. Market Research
Staying ahead requires adapting to market trends and competitor strategies. Analyze rival businesses’ GMB activity: if competing restaurants post heavily on Fridays, counter with Thursday promotions to capture attention first.
Tools like Google Trends reveal rising local searches (e.g., “emergency plumbers” spiking during cold snaps), enabling timely posts..
Use SocialBu to Schedule Google My Business
With SocialBu, you can eliminate the need for manual posting. Easily Manage and schedule content across multiple Google Business Profile pages from one centralized dashboard. The Social Calendar lets you plan, design, and align your strategy while providing an overview of all scheduled and published posts.
Additionally, you can review posts before publishing, ensuring seamless team collaboration without communication gaps.
Final Verdict
Mastering the best time to post on Google My Business hinges on adaptability. Test timings, track performance via Insights, and refine based on real-world data. The best time to post on Google My Business for promotions might differ from events or service updates—consistency and relevance matter.
Pair your findings with competitor gaps and customer feedback to stay ahead. Ultimately, the best time to post on Google My Business isn’t static—it evolves with your audience.
In addition, prioritize quality content, but never underestimate timing’s role in cutting through noise.
Want to simplify your social media management? Sign up for SocialBu’s free trial today and schedule your posts, track performance, and boost engagement effortlessly.
FAQs
What Is the Best Day and Time to Post on Google My Business?
The best day and time to post on Google My Business (GMB) vary depending on your business type and audience. However, here are some general guidelines:
What Are Popular Times in Google Business?
Popular Times shows peak customer visit hours based on aggregated Google data. Users see this under their GMB profile, and businesses can access it via Insights to track trends.
How Do I Increase the Visibility of Google My Business?
To increase visibility on GMB:
- Post at least once a week to keep your audience engaged
- Use relevant keywords and high-quality visuals
- Respond promptly to customer reviews
- Keep your business information up-to-date
How Often Should I Post on GMB?
To maximize your business on Google:
- Verify and optimize your GMB listing
- Use Google Posts to share updates and offers
- Monitor and respond to customer reviews
- Analyze your GMB insights to track engagement and visibility
How Do I Maximize My Business on Google?
Optimize your Google My Business (GMB) profile with keywords, high-quality photos, and updated information to maximize your business on Google. Encourage customer reviews and use Google Posts for promotions.
What Are the Best Posting Hours?
For broad reach, target 10 AM–2 PM on weekdays. Test weekends for local businesses (e.g., cafes and salons).
How Do I See Google’s Busy Times?
To see Google’s busy times, follow these steps:
- Search for your business on Google.
- Click on your business listing.
- Scroll down to the “Plan your visit” section, where you’ll see a graph showing the busy times.
How Do I Make My Business Known on Google?
To make your business known on Google:
- Claim and verify your GMB listing
- Optimize your listing with accurate and up-to-date information
- Use relevant keywords and high-quality visuals
- Engage with customers by responding to reviews and using Google Posts
How Do I Get Google Business Hours?
Set hours via your GMB dashboard (Info > Hours) and update them for holidays and special events to avoid customer confusion.
