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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Social Mako allows you to plan your social media posts for a whole week by using their scheduling calendar and list. It automatically publishes the scheduled content without asking for any input prompt or notification. You can also edit your images and even design graphics with their help. You can even import content from Google Drive and Dropbox. Other than that, you can reshare your old posts whenever you want.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Social Moko provides you with an inbox for all of your Instagram messages. You can message any Instagram user, with the facility of using images and emojis, etc.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Social Mako helps you analyze your Instagram performance by tracking continuous insights on your account's growing engagements. You can compare the number of your new followers and the accounts you are following. It shows you the average engagement rate and the possible future projections. Furthermore, it lets you see the top hashtags from your last 10 posts. You can export the report into PDF format as well.


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