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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Mituyu enables you to schedule your publishing with their calendar for your social media account. If you want to change a post later, but before it has been sent to be published, it can be saved in the drafts. You can also create customized campaigns for your posts. It does not allow you to add attachments, instead, the media gets posted via URLs. Additionally, it enables you to embed your posts on your website and output your content as an RSS feed too.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Mituyu displays messages from your social media (currently only Twitter) and displays them as conversation threads. Each thread shows the details of the sender, the name of the social media platform it is from, the total number of messages it contains, and the date of the last message received or sent. You can even block someone from messaging you further, as well as discard the threads that are not wanted by you anymore. But unlike deleted messages, these discarded threads can be retrieved later.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Mituyu provides you with three types of graphs, line, bar, and pie, to show the metrics about your social media engagement. You can track the number of clicks per post, the number of followers over time, and the views of your embedded stream. It also informs you about the time and days in which your posts performed the best. Moreover, it weighs down words from your last 100 posts, telling which ones grabbed the most attention of your followers.


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