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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

HubSpot allows you to schedule posts and well as campaigns on your social media. You can even share blog posts, landing pages, and other kinds of different content with your audience. Upon connecting your blog with your account, it also automatically shares the posts as soon as you publish it. Moreover, it provides suggestions for the most optimal time to publish your content too.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

HubSpot generates valuable reports based on the performance of your or your competitor's social media. This enables you to compare various factors such as campaign strategies and publishing times and learn how to make your presence more successful. It also allows you to receive YouTube Reports to help you observe the views and engagement on your video content.


HubSpot helps you monitor when people mention you on social media, and interact with the popular influencers among your community. It also alerts you when someone interacts with your posts through reactions or comments, so you can respond to it accordingly. Additionally, it allows you to track and participate in trending conversation related to the topics of your interest.


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