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Scheduling
Teams/Brands
Post Approvals
Auto Publish from RSS
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ContentCal posts your scheduled content for you. You can plan and add the posts to its visual calendar and preview how the post will look like once it's published. You can also create drafts for the posts you'd like to review before sending off to be published, tag and categorize your content, and customize the settings according to your needs.

Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.


With ContentCal, you can reply to conversations quickly. It shows all the messages in one inbox, from where you can close resolved queries too. Moreover, it shows the social profile of the person you are talking to. It also provides a team inbox by which you can communicate with your team members and leave message notes for them. You can also add labels to the messages and sort them according to their priorities.

Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.


ContentCal allows you to work together with your team members for planning your social media posts and campaigns. You can share ideas with them using the team inbox, and use approval workflows to approve the content that has to be published.

Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.


ContentCal provides you with a complete analysis of your overall social media performance. You can track your follower growth as well as engagements for individual posts and compare them. In addition, it shows you the time in which the posts received the most reach, so you can plan your future publishing accordingly. You can also filter the reports by date, and share them in pdf form.

A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.


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