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Scheduling
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One of the key feature of Buffer is publishing & scheduling posts. It allows you to schedule and send posts on each Social network. Also, you can plan and draft your posts, coordinate with your team and publish remarkable content that drives meaningful engagement on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, all from a single location.

ContentCal posts your scheduled content for you. You can plan and add the posts to its visual calendar and preview how the post will look like once it's published. You can also create drafts for the posts you'd like to review before sending off to be published, tag and categorize your content, and customize the settings according to your needs.


Buffer has another feature named Respond. This feature helps to resolve customer support requests. This feature allows you to create an inbox for social media customer care where you can observe and respond to all social conversations. Furthermore, you can support requests across all media networks like Instagram, Facebook, and Twitter from one collaborative team inbox.

With ContentCal, you can reply to conversations quickly. It shows all the messages in one inbox, from where you can close resolved queries too. Moreover, it shows the social profile of the person you are talking to. It also provides a team inbox by which you can communicate with your team members and leave message notes for them. You can also add labels to the messages and sort them according to their priorities.


As we know that team collaboration is a risky task on social media. Because on social media, every person in the team has access to all pages and acting as a moderate or administrator which can be a threat for you. But Buffer came up with another feature which is team collaboration that helps you to create a team and collaborate. In this way, you have full access to social networks and you can apply limitations on data accessibility. In another way, it also helps you in creating more good content on social media networks which can capture your customer attention. In this way, Team collaboration can also resolve customer problems and provide them a greater value proposition.

ContentCal allows you to work together with your team members for planning your social media posts and campaigns. You can share ideas with them using the team inbox, and use approval workflows to approve the content that has to be published.


Buffer also offers you Analyze where you can track and monitor the performance media accounts. In addition, it provides in-depth insights and detailed reports about your customer performance across social networks like Facebook and Instagram. You can also track individual posts and hashtags, see volume and response times. More, you can see and measure the performance of your team members.

ContentCal provides you with a complete analysis of your overall social media performance. You can track your follower growth as well as engagements for individual posts and compare them. In addition, it shows you the time in which the posts received the most reach, so you can plan your future publishing accordingly. You can also filter the reports by date, and share them in pdf form.


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