{"id":25835,"date":"2025-11-17T14:01:06","date_gmt":"2025-11-17T09:01:06","guid":{"rendered":"https:\/\/socialbu.com\/blog\/?p=25835"},"modified":"2026-08-20T18:57:12","modified_gmt":"2026-08-20T13:57:12","slug":"metricool-pricing","status":"publish","type":"post","link":"https:\/\/socialbu.com\/blog\/metricool-pricing","title":{"rendered":"Metricool Pricing Plans Explained: Is It Worth Your Money?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Metricool pricing starts at $25\/month for the Starter plan and $67\/month for the Advanced plan when billed monthly. Metricool uses brand-based pricing. So, your total cost increases as you add more brands and some advanced features, such as X\/Twitter, advanced analytics, and hashtag tracking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we&#8217;ll break down the current Metricool pricing plans, what each tier includes, the additional costs to watch for, and what Metricool can really cost as your business or agency grows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll also compare its pricing with other social media management tools like SocialBu to help you decide whether it&#8217;s worth the investment.\u00a0<\/span><\/p>\n<h2>Metricool Pricing Plans at a Glance<\/h2>\n<p><span style=\"font-weight: 400;\">Metricool offers four main plans:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The paid plans use brand-based pricing, so the monthly cost increases as you add more brands\/profiles. Here&#8217;s a quick overview of the current Metricool plans and pricing:<\/span><\/p>\n<div class=\"wptb-table-container wptb-table-32210\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-32210\" data-wptb-version=\"2.0.18\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-71f0e1e2-e2e5-4e60-901a-e67ae05e4495\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 708px; border: 1px solid #000000; \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"5\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"5\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"708\" data-wptb-header-background-color=\"#0026ff\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\"><tbody data-global-font-size=\"15\"><tr class=\"wptb-row \" style=\"background-color: #0026ff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Plan<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Starting price<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Brands<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Key features<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"4\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Best for<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"\"><div style=\"position: relative;\"><p><strong>Free<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"\"><div style=\"position: relative;\"><p>$0\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"\"><div style=\"position: relative;\"><p>1<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"\"><div style=\"position: relative;\"><p>Basic publishing and analytics, and AI assistance<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"4\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"\"><div style=\"position: relative;\"><p>Solo users testing Metricool<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"\"><div style=\"position: relative;\"><p><strong>Starter<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"\"><div style=\"position: relative;\"><p>From $25\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"\"><div style=\"position: relative;\"><p>Up to 10<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"\"><div style=\"position: relative;\"><p>Publishing, X and advanced analytics add-ons, LinkedIn connection, PDF and PPT reports<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"4\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"\"><div style=\"position: relative;\"><p>Small businesses and small agencies<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"\"><div style=\"position: relative;\"><p><strong>Advanced<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"\"><div style=\"position: relative;\"><p>From $67\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"\"><div style=\"position: relative;\"><p>Up to 50<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"\"><div style=\"position: relative;\"><p>Team management, post-approvals, advanced reporting, X analytics<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"4\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"\"><div style=\"position: relative;\"><p>Agencies and growing teams<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"\"><div style=\"position: relative;\"><p><strong>Custom<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"\"><div style=\"position: relative;\"><p>Custom pricing<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"\"><div style=\"position: relative;\"><p>Custom<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"\"><div style=\"position: relative;\"><p>White labeling, dedicated account manager, custom setup and integrations<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"4\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"\"><div style=\"position: relative;\"><p>Larger agencies and enterprises<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n<div style=\"margin: 30px 0; padding: 24px; border: 1px solid #e2e8f0; border-radius: 14px; background: #F5F2FF; font-family: 'DM Sans', sans-serif; line-height: 1.5;\">\n<p><!-- Main Heading --><\/p>\n<div style=\"font-size: 14px; font-weight: bold; text-transform: uppercase; letter-spacing: 0.05em; color: #4338ca; text-align: center; margin-bottom: 20px;\">Is Metricool Right for You?<\/div>\n<p><!-- Parallel Cards --><\/p>\n<div style=\"display: flex; gap: 16px; flex-wrap: wrap; align-items: stretch;\">\n<p><!-- Best For --><\/p>\n<div style=\"flex: 1; min-width: 240px; background: #ffffff; padding: 20px; border-radius: 12px; box-shadow: 0 1px 3px rgba(0,0,0,0.05); display: flex; flex-direction: column;\">\n<div style=\"font-size: 13px; font-weight: bold; color: #4338ca; margin-bottom: 10px; text-transform: uppercase;\">Best for<\/div>\n<div style=\"font-size: 16px; color: #1e293b; font-weight: 500;\">Businesses and teams that want publishing and analytics in one platform and can stay within Metricool&#8217;s brand limits.<\/div>\n<\/div>\n<p><!-- Consider Alternatives --><\/p>\n<div style=\"flex: 1; min-width: 240px; background: #ffffff; padding: 20px; border-radius: 12px; box-shadow: 0 1px 3px rgba(0,0,0,0.05); display: flex; flex-direction: column;\">\n<div style=\"font-size: 13px; font-weight: bold; color: #4338ca; margin-bottom: 10px; text-transform: uppercase;\">Consider alternatives if<\/div>\n<div style=\"font-size: 16px; color: #1e293b; font-weight: 500;\">You manage many client brands or need a more predictable pricing model as your agency grows.<\/div>\n<\/div>\n<\/div>\n<p><!-- Bottom Line --><\/p>\n<div style=\"font-size: 15px; color: #1e293b; border-top: 1px solid rgba(0,0,0,0.08); margin-top: 20px; padding-top: 16px;\"><strong>Bottom line: <\/strong> Metricool works well for businesses and teams that can operate within its brand limits, but growing agencies may want a more predictable pricing structure without extra add-ons.<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\"><strong>Note: <\/strong> X\/Twitter requires a paid add-on. Advanced Analytics is available with a paid add-on; Advanced and Custom plans include access for the first 15 days.<\/span><\/p>\n<h2>How Does Metricool&#8217;s Per-Brand Pricing Model Work?<\/h2>\n<p><span style=\"font-weight: 400;\">Metricool uses a brand-based pricing model, which means the price you pay depends on <a href=\"https:\/\/socialbu.com\/blog\/manage-multiple-instagram-accounts\" target=\"_blank\" rel=\"noopener\">how many brands you manage<\/a>. Each brand includes the social profiles you manage for that business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, under each brand, you can manage 1 social profile for the supported social media networks, so your cost can increase as you add more clients or brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes the starting price useful, but it doesn&#8217;t always reflect your actual Metricool cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your business needs, you may also need to pay extra for features such as X\/Twitter access, Advanced Analytics, or Hashtag Tracker. For agencies, these additional costs can make a noticeable difference to the final monthly bill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the starting price isn&#8217;t always your final monthly cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, we&#8217;ll break down each Metricool pricing plan to see exactly what&#8217;s included, what the limits are, and when upgrading makes sense.<\/span><\/p>\n<h2>What Does Metricool&#8217;s Free Plan Include?<\/h2>\n<p><span style=\"font-weight: 400;\">Metricool&#8217;s Free plan is perfect for solo creators, individuals, and small businesses. It offers basic features and is best for testing the platform.\u00a0<\/span><\/p>\n<div style=\"background-color: #f0f8ff; border-left: 4px solid #0073aa; padding: 16px 20px; margin: 20px 0; font-family: 'DM Sans', sans-serif; font-size: 17px; line-height: 1.6;\">\n<p><span style=\"font-weight: 400;\"><strong>Metricool&#8217;s Free plan cost:<\/strong> $0 forever\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Best for:<\/strong> Solo creators, individuals, or small businesses testing the platform.\u00a0<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Here is what is included in Metricool&#8217;s Free plan:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 brand (means 1 profile per supported platform)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule 20 posts per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30 days of analytics history<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">5 fixed competitor profiles<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to an AI social media assistant (5 credits per brand\/month)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited RSS feed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metricool MCP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic inbox management\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, the Free plan does not include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn or X\/Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PDF\/PPT reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SmartLinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looker Studio<\/span><\/li>\n<li aria-level=\"1\">Canva add-ons<\/li>\n<\/ul>\n<h3>Is Metricool&#8217;s Free Plan Enough?<\/h3>\n<p><span style=\"font-weight: 400;\">For a solo creator or a small business managing a single brand with modest publishing needs, the Free plan may be sufficient. But brands that want to <\/span><a href=\"https:\/\/socialbu.com\/blog\/grow-your-social-media-presence\"><span style=\"font-weight: 400;\">grow their social media presence<\/span><\/a><span style=\"font-weight: 400;\"> will outgrow the 20-posts-per-month limit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if you need deep analytics history, additional brands, or reporting, you&#8217;ll likely need to upgrade to a paid plan.<\/span><\/p>\n<h2>Metricool&#8217;s Paid Plans: What Does Each Plan Have to Offer?<\/h2>\n<p><span style=\"font-weight: 400;\">As soon as you outgrow the Free plan, you can upgrade to any of the 3 paid plans Metricool offers as per your business needs and budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the questions are the following:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are Metricool paid plans scalable enough?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or worth trying?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s figure out what each of Metricool&#8217;s paid plans offers.\u00a0<\/span><\/p>\n<h3>1. Metricool Starter Plan<\/h3>\n<div style=\"background-color: #f0f8ff; border-left: 4px solid #0073aa; padding: 16px 20px; margin: 20px 0; font-family: 'DM Sans', sans-serif; font-size: 17px; line-height: 1.6;\">\n<p><strong>Cost (monthly billing):\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$25\/month (for up to 5 brands)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$45\/month (for up to 10 brands)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Best For:<\/strong> Small teams, social media managers, smaller agencies,<\/span> <span style=\"font-weight: 400;\">and consultants who manage multiple brands\u00a0<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what you get in the Starter plan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Up to 5 or 10 brands, depending on the price tier you choose<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited content publishing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Up to 100 competitor profile analyses\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn publishing and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited analytics history<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PDF and PPT reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple Metricool SmartLinks (Link-in-bio)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canva, Adobe Express, and Google Drive integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to the X\/Twitter add-on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to the Advanced Analytics add-on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add trending music to TikTok posts (Business accounts)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI social media assistant\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, the Starter plan is a useful upgrade from the Free plan if you&#8217;re managing multiple profiles or need full reporting and analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, team access, workflow approvals, and custom report templates are completely missing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some advanced capabilities still cost extra, which we&#8217;ll cover in the Metricool add-ons and extra costs section.<\/span><\/p>\n<h3>2. Metricool Advanced Plan<\/h3>\n<div style=\"background-color: #f0f8ff; border-left: 4px solid #0073aa; padding: 16px 20px; margin: 20px 0; font-family: 'DM Sans', sans-serif; font-size: 17px; line-height: 1.6;\">\n<p><strong>Cost (monthly billing):\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$67\/month (for up to 15 brands)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$107\/month (for up to 25 brands)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$210\/month (for up to 50 brands)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Best for:<\/strong> Marketing agencies, larger in-house teams, and professionals managing a larger portfolio of brands.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what the Metricool Advanced plan offers you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All the available features in the Starter plan\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15, 25, or 50 brands, depending on the pricing tier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team and client management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User roles and permissions\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-approval workflows\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete X\/Twitter analytics\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customizable report templates\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looker Studio and Zapier integration\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">API access through supported integrations\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced competitor analysis\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metricool API (Zapier, Make, and MCP)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI social media assistance\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are pretty solid features if you&#8217;re managing multiple clients or brands. You can set up team roles and workflow approvals, collaborate with clients, and get advanced analytics and custom report templates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it&#8217;s worth calculating your actual monthly cost before upgrading, especially if you also need X\/Twitter or Advanced Analytics add-ons.<\/span><\/p>\n<h3>3. Metricool Custom Plan (Let&#8217;s Talk)<\/h3>\n<div style=\"background-color: #f0f8ff; border-left: 4px solid #0073aa; padding: 16px 20px; margin: 20px 0; font-family: 'DM Sans', sans-serif; font-size: 17px; line-height: 1.6;\">\n<p><span style=\"font-weight: 400;\"><strong>Cost:<\/strong> Available on request\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Best For:<\/strong> Large agencies, enterprises, and organizations wanting a custom solution.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you manage 50+ brands and need a highly customized setup, the Metricool Custom plan is just for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can customize it according to your business needs and get custom integrations, personalized solutions, and a white-label version of Metricool. Pricing is customized based on your requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what is included in the Custom plan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Everything included in the Advanced plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A custom number of brands<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White-labeling reporting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated account manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced API access<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited team members<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom AI assistant credits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom business integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom publication times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full team collaboration<\/span><\/li>\n<\/ul>\n<div style=\"margin: 0 0 30px; padding: 15px 0; line-height: 1.8; border-top: 1px solid #ddd; border-bottom: 1px solid #ddd; font-family: 'DM Sans', sans-serif; font-size: 18px; color: #333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6200\" style=\"vertical-align: middle; margin-right: 10px;\" src=\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2022\/08\/Link-1.webp\" alt=\"link\" width=\"34\" height=\"34\" \/><span style=\"font-size: 17px;\"><strong>Read more: <\/strong> Can&#8217;t afford the extra add-ons for social media analytics? Check out the <a href=\"https:\/\/socialbu.com\/blog\/metricool-alternatives\" target=\"_blank\" rel=\"noopener\">7 Metricool Alternatives for Social Media Analytics<\/a>.\u00a0<\/span><\/div>\n<h2>What Extra Costs Should You Consider With Metricool?<\/h2>\n<p><span style=\"font-weight: 400;\">The plan price isn&#8217;t always the full cost of Metricool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some features are available as paid add-ons, and applicable VAT may also be added to your final bill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are extra hidden add-ons you must look for when evaluating Metricool pricing for your business:\u00a0<\/span><\/p>\n<div class=\"wptb-table-container wptb-table-32211\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-32211\" data-wptb-version=\"2.0.18\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-32211\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 426px; border: 1px solid #000000; \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"3\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"3\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"426\" data-wptb-header-background-color=\"#0026ff\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\"><tbody data-global-font-size=\"15\"><tr class=\"wptb-row \" style=\"background-color: #0026ff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Extra cost<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Current pricing<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Why you need it<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"\"><div style=\"position: relative;\"><p><strong>X\/Twitter add-on<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"\"><div style=\"position: relative;\"><p>$10\/month per account<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"\"><div style=\"position: relative;\"><p>X publishing and analytics<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"\"><div style=\"position: relative;\"><p><strong>Advanced Analytics<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"\"><div style=\"position: relative;\"><p>From $12\/month on Starter and $36\/month on Advanced and Custom<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"\"><div style=\"position: relative;\"><p>Detailed analytics and reporting<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"\"><div style=\"position: relative;\"><p><strong>Hashtag Tracker<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"\"><div style=\"position: relative;\"><p>$25\/day per network<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"\"><div style=\"position: relative;\"><p>Track hashtags on supported networks<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"\"><div style=\"position: relative;\"><p><strong>VAT<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"\"><div style=\"position: relative;\"><p>Varies<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"\"><div style=\"position: relative;\"><p>Applicable taxes<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n<p><span style=\"font-weight: 400;\">These add-ons can make a noticeable difference to your total Metricool subscription cost. So, keep your monthly budget calculations sorted when comparing Metricool plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s look at what Metricool really costs for an agency when you combine the base plan with the extras you may actually need.<\/span><\/p>\n<h2>How Much Does Metricool Really Cost for an Agency?<\/h2>\n<p><span style=\"font-weight: 400;\">The advertised &#8220;from&#8221; price isn&#8217;t necessarily the final Metricool cost you, as an agency, have to pay. Pricing increases as the number of brands you manage increases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, features such as X\/Twitter, hashtag tracking, and Advanced Analytics add more than the advertised price to your monthly bill. And your total cost of ownership grows as you scale.\u00a0<\/span><\/p>\n<h3>What Would 10 Brands Cost?<\/h3>\n<p><span style=\"font-weight: 400;\">Suppose you, as an agency owner, manage 10 brands, need advanced analytics, and connect one X account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With monthly billing, the calculation looks like this:<\/span><\/p>\n<div style=\"margin: 30px 0; padding: 24px; border: 1px solid #dbeafe; border-radius: 14px; background: #f5f9ff; font-family: 'DM Sans', sans-serif; line-height: 1.5;\">\n<p><!-- Heading --><\/p>\n<p style=\"font-size: 14px; font-weight: bold; text-transform: uppercase; letter-spacing: 0.05em; color: #2563eb; text-align: center; margin-bottom: 20px;\"><strong>Monthly Cost of Metricool Starter Plan<\/strong><\/p>\n<p><!-- Pricing Breakdown --><\/p>\n<div style=\"background: #ffffff; border-radius: 12px; padding: 4px 20px; box-shadow: 0 1px 3px rgba(0,0,0,0.05);\">\n<p><!-- Starter --><\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 16px 0; border-bottom: 1px solid #e5e7eb;\">\n<div>\n<div style=\"font-size: 15px; color: #1e293b; font-weight: 600;\">Starter<\/div>\n<div style=\"font-size: 13px; color: #64748b; margin-top: 3px;\">Up to 10 brands<\/div>\n<\/div>\n<div style=\"font-size: 16px; color: #1e293b; font-weight: 600; white-space: nowrap;\">$45\/month<\/div>\n<\/div>\n<p><!-- Advanced Analytics --><\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 16px 0; border-bottom: 1px solid #e5e7eb;\">\n<div>\n<div style=\"font-size: 15px; color: #1e293b; font-weight: 600;\">Advanced Analytics<\/div>\n<div style=\"font-size: 13px; color: #64748b; margin-top: 3px;\">Per month<\/div>\n<\/div>\n<div style=\"font-size: 16px; color: #1e293b; font-weight: 600; white-space: nowrap;\">+$12\/month<\/div>\n<\/div>\n<p><!-- X\/Twitter --><\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 16px 0;\">\n<div>\n<div style=\"font-size: 15px; color: #1e293b; font-weight: 600;\">1 X\/Twitter account<\/div>\n<div style=\"font-size: 13px; color: #64748b; margin-top: 3px;\">Per connected account<\/div>\n<\/div>\n<div style=\"font-size: 16px; color: #1e293b; font-weight: 600; white-space: nowrap;\">+$10\/month<\/div>\n<\/div>\n<\/div>\n<p><!-- Estimated Total --><\/p>\n<div style=\"margin-top: 16px; padding: 18px 20px; border-radius: 12px; background: #2563eb; display: flex; justify-content: space-between; align-items: center; gap: 20px;\">\n<div style=\"font-size: 15px; color: #ffffff; font-weight: 600;\">Estimated total<\/div>\n<div style=\"font-size: 20px; color: #ffffff; font-weight: bold; white-space: nowrap;\">$67\/month<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">That works out to approximately $804\/year, before applicable VAT. The price keeps increasing as you add more brands and social profiles, and when you need Instagram or X\/Twitter hashtag tracking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why looking beyond the advertised starting price matters when comparing Metricool pricing plans.<\/span><\/p>\n<h3>What Happens as You Add More Brands?<\/h3>\n<p><span style=\"font-weight: 400;\">Metricool&#8217;s brand-based pricing means your costs can increase as your client portfolio grows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>5 brands:<\/strong> $25\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>10 brands:<\/strong> $45\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>15 brands:<\/strong> $67\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>25 brands:<\/strong> $107\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>50 brands:<\/strong> $210\/month<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And that&#8217;s before any applicable add-ons. For an agency, the difference between managing 10 and 50 brands can therefore be significant.<\/span><\/p>\n<p><b>The takeaway is simple:<\/b><span style=\"font-weight: 400;\"> Metricool can be reasonably priced, but it&#8217;s not worth it for agencies managing multiple clients on a budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculate the plan and add-ons you actually need rather than relying on the &#8220;from&#8221; price tag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for smaller, growing agencies, the per-brand pricing model and add-ons that lock certain advanced features behind higher-tier plans are unsustainable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you need is a reliable <a href=\"https:\/\/socialbu.com\/blog\/social-media-management-tools-for-agencies\" target=\"_blank\" rel=\"noopener\">social media management tool<\/a> that offers fixed pricing plans, no hidden or extra add-ons, and feature availability on lower plans too. Such a reliable option to try is SocialBu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at how Metricool&#8217;s pricing plans stack against SocialBu&#8217;s.<\/span><\/p>\n<h2>How Do Metricool Pricing Plans Compare With SocialBu Pricing?<\/h2>\n<p><span style=\"font-weight: 400;\">Metricool uses brand-based pricing with extra add-ons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/socialbu.com\/\" target=\"_blank\" rel=\"noopener\">SocialBu<\/a>, an all-in-one social media management and automation tool, uses fixed pricing plans with no extra add-ons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You choose a plan based on the number of social accounts you need, the number of posts, team capacity, and the level of features you require.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SocialBu currently offers 4 pricing plans:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agency\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you&#8217;re comparing Metricool vs. SocialBu for your agency or growing business needs, the headline price only tells part of the story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of accounts, team members, automation needs, and paid add-ons can change your actual monthly cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at the pricing plans for both tools.<\/span><\/p>\n<h3>Metricool vs SocialBu: Pricing at a Glance<\/h3>\n<div class=\"wptb-table-container wptb-table-32213\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-32213\" data-wptb-version=\"2.0.18\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-32213\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 567px; border: 1px solid #000000; \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"4\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"4\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"567\" data-wptb-header-background-color=\"#0026ff\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\"><tbody data-global-font-size=\"15\"><tr class=\"wptb-row \" style=\"background-color: #0026ff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Plan<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Metricool<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>SocialBu<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: #ffffff; font-size: 17px; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Best suited for<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"\"><div style=\"position: relative;\"><p><strong>Free<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"\"><div style=\"position: relative;\"><p>$0\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"\"><div style=\"position: relative;\"><p>$0\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"\"><div style=\"position: relative;\"><p>Testing the platform<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"\"><div style=\"position: relative;\"><p><strong>Entry-level <\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"\"><div style=\"position: relative;\"><p>Starter: from $25\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"\"><div style=\"position: relative;\"><p>Starter: $29\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"\"><div style=\"position: relative;\"><p>Solo users and small businesses<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"\"><div style=\"position: relative;\"><p><strong>Mid-tier <\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"\"><div style=\"position: relative;\"><p>Advanced: from $67\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"\"><div style=\"position: relative;\"><p>Growth: $79\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"\"><div style=\"position: relative;\"><p>Growing teams<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"\"><div style=\"position: relative;\"><p><strong>Agency<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"\"><div style=\"position: relative;\"><p>Custom for 50+ brands<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"\"><div style=\"position: relative;\"><p>Agency: $199\/month<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"3\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"\"><div style=\"position: relative;\"><p>Agencies managing multiple clients<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n<p><span style=\"font-weight: 400;\">Metricool and SocialBu both cover the essentials for managing social media, but they take different approaches.\u00a0<\/span><\/p>\n<p>Metricool offers a per-brand pricing model with extra add-ons, while <a href=\"https:\/\/socialbu.com\/pricing\" target=\"_blank\" rel=\"noopener\">SocialBu offers a fixed pricing model<\/a> with no extra add-ons, with features available from the standard plan.<\/p>\n<div style=\"margin: 0 0 30px; padding: 15px 0; line-height: 1.8; border-top: 1px solid #ddd; border-bottom: 1px solid #ddd; font-family: 'DM Sans', sans-serif; font-size: 18px; color: #333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6200\" style=\"vertical-align: middle; margin-right: 10px;\" src=\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2022\/08\/Link-1.webp\" alt=\"link\" width=\"34\" height=\"34\" \/><span style=\"font-size: 17px;\"><strong>Read more: <\/strong> <a href=\"https:\/\/socialbu.com\/blog\/schedule-multiple-client-posts\" target=\"_blank\" rel=\"noopener\">How to Schedule Multiple Client Posts Using SocialBu\u2019s Calendar View<\/a><\/span><\/div>\n<p><span style=\"font-weight: 400;\">Here is what SocialBu&#8217;s pricing plans offer:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32078 size-full\" src=\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2026\/08\/6-6.webp\" alt=\"Socialbu pricing plans\" width=\"1420\" height=\"1002\" srcset=\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2026\/08\/6-6.webp 1420w, https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2026\/08\/6-6-450x318.webp 450w, https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2026\/08\/6-6-1024x723.webp 1024w, https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2026\/08\/6-6-768x542.webp 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\" \/><\/p>\n<h3>Metricool Advanced vs. SocialBu Growth: What&#8217;s the Real Cost?<\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s compare the Metricool Advanced and SocialBu Growth plans to see which one offers agencies the most value for their <a href=\"https:\/\/socialbu.com\/blog\/social-media-management-for-agencies\" target=\"_blank\" rel=\"noopener\">social media management needs<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both are popular choices for growing teams, but their pricing models and included features differ.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metricool Advanced starts at $67\/month for 15 brands, billed monthly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you add Advanced Analytics ($36\/month) and one X\/Twitter account ($10\/month), your monthly cost can reach the following:<\/span><\/p>\n<div style=\"background-color: #f0f8ff; border-left: 4px solid #0073aa; padding: 16px 20px; margin: 20px 0; font-family: 'DM Sans', sans-serif; font-size: 17px; line-height: 1.6;\"><strong>$67 + $36 + $10 =<\/strong><b> $113\/month<\/b><\/div>\n<p><span style=\"font-weight: 400;\">Without X\/Twitter, you&#8217;d pay $103\/month with Advanced Analytics. Applicable VAT can increase the final cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SocialBu Growth costs $79\/month with monthly billing or $66\/month annually. It supports up to 20 social accounts and offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/socialbu.com\/automate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI-powered automation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content curation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk scheduling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RSS feed automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/socialbu.com\/listen\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social listening<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team collaboration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social inbox<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post approvals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/socialbu.com\/ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI-powered social media tools<\/span><\/a><\/li>\n<\/ul>\n<p><b>For agencies:<\/b><span style=\"font-weight: 400;\"> Metricool Advanced offers stronger brand-based analytics and reporting, but its add-ons can unpredictably increase the total cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SocialBu Growth offers more agency-focused workflow features, making its pricing easier to predict as your client workload grows.<\/span><\/p>\n<div style=\"margin: 30px 0; padding: 5vmin 0; background: #0657ef; border-radius: 12px; text-align: center; font-family: 'DM Sans', sans-serif;\">\n<h2 style=\"font-weight: 600; font-size: 1.45rem; margin-bottom: 15px; color: #ffffff;\"><strong>Manage Your Agency Workflow Without Extra Costs<\/strong><\/h2>\n<p style=\"font-size: 0.85rem; max-width: 600px; margin: 0 auto 25px; color: #ffffff; line-height: 1.5;\">Tired of per-brand pricing? Try SocialBu to manage multiple client accounts, bulk schedule content, automate repetitive work, and collaborate with your team.<\/p>\n<p><a style=\"background: #fff; color: #0657ef; padding: 13px 38px; border-radius: 8px; font-weight: bold; text-decoration: none; display: inline-block; transition: all 0.3s;\" href=\"https:\/\/socialbu.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Start SocialBu free trial\">Try SocialBu Free<\/a><\/p>\n<\/div>\n<h2>Final Verdict: Is Metricool&#8217;s Subscription Worth Your Money?<\/h2>\n<p><span style=\"font-weight: 400;\">Metricool can be a good choice if you manage a limited number of brands. Its Free and Starter plans cover the essentials, while Advanced offers team management, approvals, and deeper reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, choose SocialBu if you want fixed pricing plans with no extra add-ons. With it, you can manage clients&#8217; accounts through automation,<a href=\"https:\/\/socialbu.com\/blog\/bulk-schedule-social-media-posts\" target=\"_blank\" rel=\"noopener\"> bulk scheduling<\/a>, RSS feeds, content curation, team collaboration, approvals, and agency workflows on a single platform.<\/span><\/p>\n<p><b>What&#8217;s the Best Next Step?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t choose Metricool or SocialBu based on the starting price alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">List the brands, accounts, team members, publishing volume, automation, reporting, and add-ons you actually need, then compare the total monthly cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Metricool&#8217;s add-ons or brand-based pricing start pushing your budget higher, try SocialBu. And experience for yourself how its agency-focused workflow gives you more of what you need in one plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for the 7-day free trial now.\u00a0<\/span><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Q: How much does Metricool cost per month?<\/h3>\n<p><span style=\"font-weight: 400;\">A: Metricool pricing starts at $0\/month for the Free plan. Paid plans start at $25\/month for Starter and $67\/month for Advanced with monthly billing. Annual billing starts at $20 and $53, respectively.\u00a0<\/span><\/p>\n<h3>Q: Does Metricool charge extra for connecting X (Twitter)?<\/h3>\n<p><span style=\"font-weight: 400;\">A: Yes. The Metricool X\/Twitter add-on costs $10\/month per connected account for new customers, separate from your main subscription. Existing customers who had the add-on before <\/span><a href=\"https:\/\/help.metricool.com\/your-guide-to-the-x-twitter-add-on-wt5wy\"><span style=\"font-weight: 400;\">July 2026<\/span><\/a><span style=\"font-weight: 400;\"> may still have the previous $5\/month legacy rate.<\/span><\/p>\n<h3>Q: What happens if I need more than one Metricool brand?<\/h3>\n<p><span style=\"font-weight: 400;\">A: You&#8217;ll need a paid Metricool pricing plan because the Free plan is limited to one brand. Starter supports up to 10 brands, while Advanced supports up to 50, with the price increasing as you add more brands.\u00a0<\/span><\/p>\n<h3>Q: Does Metricool offer a discount for annual billing?<\/h3>\n<p><span style=\"font-weight: 400;\">A: Yes. Metricool offers up to 24% in savings with annual billing, though the exact discount depends on your plan and the number of brands. Annual billing also means you pay for the subscription upfront rather than month to month.<\/span><\/p>\n<h3>Q: Can I get a refund if my Metricool subscription auto-renews?<\/h3>\n<p><span style=\"font-weight: 400;\">A: No, <\/span><a href=\"https:\/\/help.metricool.com\/metricool-refund-policy-0lrpo\"><span style=\"font-weight: 400;\">Metricool&#8217;s current refund policy<\/span><\/a><span style=\"font-weight: 400;\"> states that automatic monthly or annual renewals aren&#8217;t eligible for refunds. However, you can request a refund of the first subscription payment within the 15-day eligibility period.<\/span><\/p>\n<h3>Q: Does Metricool&#8217;s pricing include VAT?<\/h3>\n<p><span style=\"font-weight: 400;\">A: No. Metricool prices don&#8217;t include applicable VAT. The final amount depends on the applicable taxes in your location and is calculated at checkout.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metricool pricing starts at $25\/month for the Starter plan and $67\/month for the Advanced plan when billed monthly. Metricool uses brand-based pricing. So, your total cost increases as you add more brands and some advanced features, such as X\/Twitter, advanced analytics, and hashtag tracking.\u00a0 In this guide, we&#8217;ll break down the current Metricool pricing plans, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/socialbu.com\/blog\/metricool-pricing\"> <span class=\"screen-reader-text\">Metricool Pricing Plans Explained: Is It Worth Your Money?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":26,"featured_media":32232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[69,203],"tags":[1480,1478,1477,1479,32],"table_tags":[],"class_list":["post-25835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-monitoring","category-social-media-scheduling","tag-metricool-budget-considerations","tag-metricool-cost-analysis","tag-metricool-pricing","tag-metricool-vs-competitors-cost","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metricool Pricing Plans Explained: Is It Worth Your Money? 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