{"id":25835,"date":"2025-11-17T14:01:06","date_gmt":"2025-11-17T09:01:06","guid":{"rendered":"https:\/\/socialbu.com\/blog\/?p=25835"},"modified":"2026-04-06T12:01:57","modified_gmt":"2026-04-06T07:01:57","slug":"metricool-pricing","status":"publish","type":"post","link":"https:\/\/socialbu.com\/blog\/metricool-pricing","title":{"rendered":"Metricool Pricing Plans: Free vs Premium Features"},"content":{"rendered":"<p data-start=\"105\" data-end=\"452\">When it comes to social media management tools, the market is full of choices, each with its own features, strengths, and pricing. Metricool pricing is a standout factor for businesses, marketers, and agencies seeking to schedule posts, track analytics, and manage campaigns efficiently. But is it really worth the investment in 2025?<\/p>\n<p data-start=\"454\" data-end=\"690\">Many businesses end up paying too much for features they rarely use or get locked into plans that restrict their growth, hitting posting limits just when campaigns gain traction, or paying extra for tools competitors include for free.<\/p>\n<div style=\"max-width: 600px; margin: 40px auto; text-align: center; border-top: 1px solid #ddd; border-bottom: 1px solid #ddd; padding: 40px 20px; font-family: 'Segoe UI', sans-serif;\">\n<h2 style=\"font-weight: bold; color: #2c2c2c; margin-bottom: 10px;\"><span style=\"font-family: Segoe UI', sans-serif;\">Try SocialBu for free<\/span><\/h2>\n<p style=\"color: #555; font-size: 16px; line-height: 1.6; margin-bottom: 25px;\"><span style=\"font-family: Segoe UI', sans-serif;\">Join over 20,000 businesses who trust<\/span><br \/>\n<span style=\"font-family: Segoe UI', sans-serif;\">SocialBu to elevate their social media presence every month.<\/span><\/p>\n<p><span style=\"font-family: Segoe UI', sans-serif;\"><a style=\"display: inline-block; background-color: #0b5fff; color: white; font-weight: 600; text-decoration: none; padding: 12px 28px; border-radius: 5px; margin-bottom: 10px;\" href=\"https:\/\/socialbu.com\/pricing\" target=\"_blank\" rel=\"noopener\">Start Your Free Trial<br \/>\n<\/a><\/span><\/p>\n<\/div>\n<p data-start=\"692\" data-end=\"887\">In this guide, we\u2019ll unpack Metricool\u2019s pricing: what the free plan includes, what the paid tiers unlock, and where hidden costs appear.<\/p>\n<div style=\"background-color: #edf8ff; border-radius: 8px; padding: 24px; margin-bottom: 20px; width: 100%; box-sizing: border-box; position: relative; overflow: hidden;\">\n<p><strong>Short Summary<\/strong><\/p>\n<ul>\n<li>Metricool pricing follows a brand-based model, which can save money initially but quickly scales up in cost for teams or agencies.<\/li>\n<li>The free plan is restrictive, offering limited posting, no team features, only 1 brand, and basic analytics capped at 3 months.<\/li>\n<li>Premium tiers (Starter, Advanced, Enterprise) unlock features like unlimited scheduling and multi-brand support, but hidden add-on costs (Twitter\/X, hashtag tracking, white-label reports) increase the price.<\/li>\n<li>SocialBu is a stronger budget-friendly alternative, offering automation, multi-user access, and unlimited scheduling at lower pricing without hidden fees<span style=\"font-family: Segoe UI', sans-serif;\">.<\/span><\/li>\n<\/ul>\n<p><a style=\"position: absolute; right: 16px; bottom: 12px; display: inline-block; background: transparent; padding: 0; border-radius: 0; box-shadow: none;\" href=\"https:\/\/socialbu.com\" target=\"_blank\" rel=\"noopener\" aria-label=\"Visit SocialBu\"><br \/>\n<img decoding=\"async\" style=\"display: block; height: 16px; width: auto; margin: 0; padding: 0; border: 0; background: transparent;\" src=\"https:\/\/socialbu.com\/images\/redesign\/logo.svg\" alt=\"SocialBu\" \/><\/a><\/p>\n<\/div>\n<h2><a id=\"post-25835-_tqlmls5h2tyh\"><\/a>Metricool Pricing Plans Overview<\/h2>\n<p>Metricool\u2019s pricing revolves around a \u201cbrand\u201d model, where a brand includes a set of social media profiles, blogs, and ad accounts across platforms like Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Twitch, and Google My Business.<\/p>\n<p>This structure can save you money compared to per-channel models, but costs scale with additional brands. Metricool offers a free plan and three premium tiers, Starter, Advanced, and Enterprise, catering to various user needs.<\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"width: 100%; border-collapse: collapse; text-align: left; min-width: 500px;\">\n<thead>\n<tr style=\"background-color: #0557f0; color: #fff;\">\n<th style=\"padding: 10px; border: 1px solid #ddd;\">Plan<\/th>\n<th style=\"padding: 10px; border: 1px solid #ddd;\">Monthly Price (Monthly Billing)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Free<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">$0<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Starter<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">$22\/month<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Advanced<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">$54\/month<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Enterprise<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Custom<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Additionally, X (Twitter) connections require a $5\/month add-on per account.<\/p>\n<p>Let\u2019s explore what each plan offers and where limitations lie.<\/p>\n<h2><a id=\"post-25835-_ds1ub4yfxd9h\"><\/a>Breaking Down Metricool Free Plan Features<\/h2>\n<p>Now that you know the pricing plans for Metricool, let\u2019s take a closer look at what these plans have to offer. Are they worth it? Or are you simply offering basic features with no significant advantages that benefit your business?<\/p>\n<div style=\"margin: 0 0 30px; padding: 15px 0 15px 0; line-height: 25px; border-top: 1px solid #ddd; border-bottom: 1px solid #ddd;\"><span style=\"font-family: Segoe UI', sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6200\" src=\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2022\/08\/Link-1.webp\" alt=\"link\" width=\"34\" height=\"34\" \/><\/span> <strong>Check out:<\/strong> <a href=\"https:\/\/socialbu.com\/blog\/metricool-alternatives\" target=\"_blank\" rel=\"noopener\">7 Metricool Alternatives for Social Media Analytics<\/a><\/div>\n<h3>What&#8217;s Included in the Free Tier?<\/h3>\n<p>The Metricool free plan features make it appealing to those just starting out. It allows:<\/p>\n<ul>\n<li>Management of 1 brand (defined as 1 set of social accounts)<\/li>\n<li>Up to 50 posts scheduled per month<\/li>\n<li>Limited analytics reports for connected channels<\/li>\n<\/ul>\n<h3><a id=\"post-25835-_yi5ipi6i7rvs\"><\/a>Limitations of the Free Plan<\/h3>\n<p>The free plan has notable restrictions:<\/p>\n<ul>\n<li><strong>Single Brand:<\/strong> Limited to one brand, restricting multi-client or multi-project management.<\/li>\n<li><strong>Platform Exclusions:<\/strong> No LinkedIn or X analytics\/scheduling without paid add-ons.<\/li>\n<li><strong>Analytics:<\/strong> Only 3 months of historical data, no downloadable reports, and limited customization.<\/li>\n<li><strong>No Team Features:<\/strong> Collaboration tools and advanced reporting are locked behind premium tiers.<\/li>\n<\/ul>\n<h2><a id=\"post-25835-_xo8ww06c9r6f\"><\/a>Metricool Premium Plans &#8211; Detailed Pricing Tiers<\/h2>\n<p>Once you outgrow the limitations of Metricool\u2019s free plan, the platform offers three main paid tiers. Each tier adds new capabilities, but the real question is whether these upgrades provide the right balance of functionality and cost for your business.<\/p>\n<h3>1. <a id=\"post-25835-_rfu0ef947zct\"><\/a>Starter Plan ($18\/month)<\/h3>\n<p>The Starter Plan is Metricool\u2019s first paid tier. It offers:<\/p>\n<div style=\"background-color: #edf8ff; border-radius: 8px; padding: 16px 20px; margin-bottom: 20px; width: 100%;\">\n<ul style=\"list-style-type: disc; margin: 0; padding-left: 20px; font-family: Segoe UI', sans-serif; font-size: 15px; line-height: 1.6;\">\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Up to 5 brands<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\">2,000 scheduled posts\/month<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Basic analytics for more channels<\/span><\/li>\n<\/ul>\n<\/div>\n<p>This plan is practical for small businesses managing a handful of platforms. However, in terms of <a href=\"https:\/\/socialbu.com\/blog\/affordable-social-media-management-tools\" target=\"_blank\" rel=\"noopener\">budget considerations<\/a>, it\u2019s still limited once you expand to teams or multiple clients.<\/p>\n<h3>2. <a id=\"post-25835-_wvrkmu6nfcia\"><\/a>Advanced Plan ($45\/month)<\/h3>\n<p>The Advanced Plan marks a significant turning point. For growing businesses and agencies, it provides:<\/p>\n<div style=\"background-color: #edf8ff; border-radius: 8px; padding: 16px 20px; margin-bottom: 20px; width: 100%;\">\n<ul style=\"list-style-type: disc; margin: 0; padding-left: 20px; font-family: Segoe UI', sans-serif; font-size: 15px; line-height: 1.6;\">\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Up to 10 brands<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Unlimited scheduled posts<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Advanced competitor analysis<\/span><\/li>\n<\/ul>\n<\/div>\n<p>For $45\/month, this addresses most small-to-mid agency needs.<\/p>\n<p>On the other hand, SocialBu\u2019s Standard plan offers even more flexibility at a lower price point. For just $15.80\/month, you can connect up to 12 social accounts (compared to Metricool\u2019s 10 brands), and add up to 4 team members without extra cost.<\/p>\n<h3>3. <a id=\"post-25835-_o0fz1dmqqbod\"><\/a>Enterprise Plan (Custom Pricing)<\/h3>\n<p>The Enterprise Plan is designed for agencies and larger teams. It includes:<\/p>\n<div style=\"background-color: #edf8ff; border-radius: 8px; padding: 16px 20px; margin-bottom: 20px; width: 100%;\">\n<ul style=\"list-style-type: disc; margin: 0; padding-left: 20px; font-family: Segoe UI', sans-serif; font-size: 15px; line-height: 1.6;\">\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Custom number of brands\/accounts<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Dedicated account manager<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\">Tailored reporting and analytics setup<\/span><\/li>\n<\/ul>\n<\/div>\n<p>This tier\u2019s investment cost varies and depends on scaling requirements, so you\u2019ll need to engage Metricool directly for quotes.<\/p>\n<h2><a id=\"post-25835-_qebldsj5yban\"><\/a>Limitations of Paid Plans<\/h2>\n<p>While Metricool\u2019s premium plans unlock powerful features, they come with limitations that may impact your Metricool budget considerations:<\/p>\n<div style=\"background-color: #edf8ff; border-radius: 6px; padding: 12px 15px; margin: 20px 0; font-family: Segoe UI', sans-serif; font-size: 15px; color: #222;\">\n<ul>\n<li><span style=\"font-family: Segoe UI', sans-serif;\"><strong>Single-User Access<\/strong>: Only one user can access the account, making it unsuitable for teams needing collaboration.<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\"><strong>No Advanced Collaboration Tools<\/strong>: Approval workflows, role management, and team analytics are absent, limiting its use for multi-user setups.<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\"><strong>Limited Competitor Analysis<\/strong>: While you can track 100 competitors, deeper insights like real-time monitoring are reserved for higher tiers.<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\"><strong>X Add-On Costs<\/strong>: X analytics and scheduling cost $5\/month per account, in addition to the base price, if you manage multiple X profiles.<\/span><\/li>\n<li><span style=\"font-family: Segoe UI', sans-serif;\"><strong>No White-Labeling<\/strong>: Client-facing reports lack custom branding, which may be a drawback for freelancers serving clients.<\/span><\/li>\n<\/ul>\n<\/div>\n<p>Unlike other Metricool, SocialBu includes<a href=\"https:\/\/socialbu.com\/collaborate\" target=\"_blank\" rel=\"noopener\"> team collaboration<\/a> for up to 2 members in its standard plan, making it ideal for small agencies and growing teams without breaking the budget.<\/p>\n<h2><a id=\"post-25835-_hdlrmrv1cgk9\"><\/a>Evaluating Metricool&#8217;s Value for Money<\/h2>\n<p>Before comparing key alternatives, let&#8217;s evaluate whether Metricool genuinely provides cost-effectiveness for your social media management needs.<\/p>\n<h3>1. <a id=\"post-25835-_qtqk6r5pbxuh\"><\/a>Cost Concerns<\/h3>\n<p>Metricool may look affordable at first, but prices rise quickly for teams managing multiple brands. Advanced essentials, such as LinkedIn integration, historic analytics, or <a href=\"https:\/\/socialbu.com\/blog\/competitor-analysis-tool\" target=\"_blank\" rel=\"noopener\">competitor tracking<\/a>, are locked behind higher tiers, and some users report unexpected auto-renewal charges that add to frustration.<\/p>\n<h3>2. <a id=\"post-25835-_v2onrgqtd9lo\"><\/a>Feature Limitations<\/h3>\n<p>Even on paid plans, certain features feel restricted. The Hashtag Tracker is a paid add-on, YouTube competitor analysis is capped, and white-label reports are only available in top-tier plans.<\/p>\n<p>Users have also flagged a lack of recent updates, which makes the platform\u2019s investment cost harder to justify.<\/p>\n<div style=\"margin: 30px 0; padding: 4vmin 0; background: linear-gradient(135deg, #ebf2ff, #d9e5ff); border-radius: 12px; text-align: center; font-family: 'DM Sans', 'Quicksand', sans-serif;\">\n<h2 style=\"color: #0b0b0b; font-weight: 600; font-size: 1.35rem; margin-bottom: 20px;\"><strong>Tired of Hidden Pricing?<\/strong><\/h2>\n<p style=\"color: #fffff; font-size: 0.9rem; max-width: 600px; margin: 0 auto 25px;\">Metricool too pricey? Try SocialBu, a smart alternative offering content scheduling, social listening, and analytics just under <strong> $20\/month.<br \/>\n<\/strong><\/p>\n<p><a style=\"background: #0557f0; color: #fff; padding: 10px 28px; border-radius: 4px; font-weight: 600; text-decoration: none; display: inline-block; transition: background 0.3s; font-size: 0.9rem;\" href=\"https:\/\/socialbu.com\/pricing\" target=\"_blank\" rel=\"noopener\">Try SocialBu For Free<\/a><\/p>\n<\/div>\n<h3>3. <a id=\"post-25835-_5wzl1rk99uvo\"><\/a>Billing &amp; Hidden Costs<\/h3>\n<p>Annual billing offers about 15% savings, but requires a full upfront payment. Add in training time for new features, reliance on external integrations, and the need to upgrade often as you hit account limits, and the true cost per social profile can feel much higher than expected.<\/p>\n<p>While Metricool has value for freelancers or tiny teams, <a href=\"https:\/\/socialbu.com\/blog\/small-business-growth\" target=\"_blank\" rel=\"noopener\">growing businesses<\/a> often find its pricing less cost-effective as needs expand.<\/p>\n<h2><a id=\"post-25835-_7cubf9r6opzt\"><\/a>Metricool vs. Competitors: Cost Analysis<\/h2>\n<p>The most valuable part of any Metricool cost analysis comes from measuring it against competitors. Here\u2019s how Metricool stacks up.<\/p>\n<h3>1. <a id=\"post-25835-_oj72i07dhjv2\"><\/a>Metricool vs. SocialBu Pricing<\/h3>\n<p>When comparing Metricool&#8217;s cost to that of its competitors, SocialBu emerges as an <a href=\"https:\/\/socialbu.com\/\" target=\"_blank\" rel=\"noopener\">affordable social media scheduler<\/a> alternative that doesn&#8217;t compromise on features. SocialBu&#8217;s pricing is designed to deliver maximum value from the start, with no hidden limitations or sudden feature restrictions as you grow.<\/p>\n<p>Instead of hitting posting limits or paying extra for basic tools, SocialBu includes <a href=\"https:\/\/socialbu.com\/publish\" target=\"_blank\" rel=\"noopener\">smart scheduling<\/a>, AI captions, bulk uploads, and hashtag generation even in its lower-tier plans. No hidden paywalls. No surprise restrictions.<\/p>\n<p>Moreover, the platform also includes <a href=\"https:\/\/socialbu.com\/automate\" target=\"_blank\" rel=\"noopener\">RSS feed automation<\/a> and content curation tools that significantly enhance your ability to manage multiple accounts efficiently.<\/p>\n<h4><a id=\"post-25835-_sq0h1e804mdh\"><\/a>Free Plan:<\/h4>\n<ul>\n<li>Manage multiple social accounts (more flexible than Metricool\u2019s 1-brand limit)<\/li>\n<li>Access to essential scheduling and automation workflows (something Metricool\u2019s free plan does not include)<\/li>\n<li>Includes monitoring and engagement features for testing full functionality<\/li>\n<li>A great choice for individuals seeking more than just the basics, all at no cost.<\/li>\n<\/ul>\n<h4><a id=\"post-25835-_2g3o7whw2zxa\"><\/a>Paid Plan:<\/h4>\n<ul>\n<li>Start at a lower entry point than Metricool, making them friendlier on budget considerations<\/li>\n<li>Offer advanced automation (like RSS feeds, <a href=\"https:\/\/socialbu.com\/bulk-scheduling\" target=\"_blank\" rel=\"noopener\">bulk actions<\/a>, workflows) baked into even the lower tiers<\/li>\n<li>Unlimited post scheduling, richer analytics, and more account connections right from the start<\/li>\n<li>Designed to be cost-effective for small businesses, freelancers, and even agencies<\/li>\n<\/ul>\n<div style=\"overflow-x: auto;\">\n<table style=\"width: 100%; border-collapse: collapse; text-align: left; min-width: 600px;\">\n<thead>\n<tr style=\"background-color: #0557f0; color: #fff;\">\n<th style=\"padding: 10px; border: 1px solid #ddd;\">Plan<\/th>\n<th style=\"padding: 10px; border: 1px solid #ddd;\">Metricool (Starter)<\/th>\n<th style=\"padding: 10px; border: 1px solid #ddd;\">SocialBu (Standard)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Price<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">$22\/month<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">$19\/month<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Accounts\/Brands<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">5 brands (40 profiles)<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">12 accounts<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Users<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">1<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">4<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Scheduling<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">2,000 posts\/month<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">800 posts\/month<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Analytics<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Unlimited history<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Basic analytics<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 10px; border: 1px solid #ddd;\"><strong>Extras<\/strong><\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Reports, LinkedIn<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">AI posts, feeds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>While Metricool pricing tiers scale up quickly as you grow, SocialBu manages to stay affordable while offering the power and flexibility of a premium tool even at its free and entry levels. For anyone seeking true value for money, SocialBu delivers more features for less.<\/p>\n<\/div>\n<p>One of the most frequently discussed aspects of <a href=\"https:\/\/www.trustpilot.com\/review\/www.socialbu.com\" target=\"_blank\" rel=\"nofollow noopener\">SocialBu on Trustpilot<\/a> was its pricing.<\/p>\n<blockquote><p>Have really enjoyed using SocialBu as a social media management platform. The most cost effective platform I&#8217;ve come across that can manage multiple channels at a costly amount. It&#8217;s rare to have this flexibility. It has the basics &#8211; but the basics is what you need.<\/p>\n<p>Excited for further development of the platform.<\/p><\/blockquote>\n<h3>2. <a id=\"post-25835-_ro6773foab4n\"><\/a>Metricool vs. Later Pricing<\/h3>\n<p>Later&#8217;s pricing starts at $15\/month for one user and one social set (profile group), making it slightly cheaper than Metricool&#8217;s Starter plan.<\/p>\n<p>However, Metricool offers more social profiles at this tier. Later&#8217;s analytics are more focused on visual content, while Metricool provides broader platform coverage.<\/p>\n<h3>3. <a id=\"post-25835-_rnt6j2n9cqwf\"><\/a>Metricool vs. Hootsuite Pricing<\/h3>\n<p>Hootsuite&#8217;s professional plan starts at $49\/month for one user and 10 social profiles, significantly more expensive than Metricool&#8217;s comparable offerings.<\/p>\n<p>Metricool&#8217;s Starter plan at $18\/month offers better value with 50 profiles included. However, Hootsuite&#8217;s enterprise features and integrations ecosystem may justify the higher cost for large organizations.<\/p>\n<h2><a id=\"post-25835-_octeb4bpwoxk\"><\/a>Conclusion<\/h2>\n<p>Running a single brand on your own? Metricool\u2019s free plan will cover the basics. Adding teammates, extra brands, or deeper analytics? Expect add-ons and higher-tier upgrades to stack up quickly.<\/p>\n<p>That\u2019s the moment when \u201cfree\u201d tools start costing more than you expect. With SocialBu\u2019s flat pricing, you pay once and get everything from unlimited scheduling and team access to advanced automation with no hidden fees.<\/p>\n<p><strong>Bottom line:<\/strong><\/p>\n<ul>\n<li>Stay on Metricool if you\u2019re a solo creator with one project.<\/li>\n<li>If growth is in your roadmap, switch to SocialBu now and save the budget (and headaches) for the campaigns that actually move the needle.<\/li>\n<\/ul>\n<p>Test it yourself, <a href=\"https:\/\/socialbu.com\/publish\" target=\"_blank\" rel=\"noopener\">schedule your first 50 posts with SocialBu<\/a>, and experience how effortless social media management can be.<\/p>\n<h2>FAQs<\/h2>\n<h3><a id=\"post-25835-_il29d3xzw33o\"><\/a>How much does Metricool cost per month?<\/h3>\n<p>Metricool pricing starts at $0 (free plan), $18\/month (Starter, annual), $45\u2013$139\/month (Advanced), and custom pricing (Enterprise).<\/p>\n<h3><a id=\"post-25835-_k9xla75oe5xy\"><\/a>What\u2019s included in Metricool\u2019s free plan?<\/h3>\n<p>Metricool free plan features include 1 brand (up to 8 profiles), 50 posts\/month, 3-month analytics, 5 competitor profiles, social inbox, and AI content ideas, excluding LinkedIn\/X.<\/p>\n<h3><a id=\"post-25835-_oymoy7cn3ocg\"><\/a>Is Metricool Pro worth the upgrade?<\/h3>\n<p>Metricool doesn\u2019t have a \u201cPro\u201d plan; the Starter ($18\/month) is worth it for unlimited scheduling and LinkedIn support if you exceed the free plan\u2019s limits.<\/p>\n<h3><a id=\"post-25835-_xvjeu8sf5yja\"><\/a>How does Metricool pricing compare to competitors?<\/h3>\n<p>Metricool plans comparison shows it\u2019s cheaper than Hootsuite ($99\/month) and competitive with Later ($16.67\/month), but SocialBu\u2019s $19\/month for 12 accounts offers better value.<\/p>\n<h3><a id=\"post-25835-_bu0vxvul8khi\"><\/a>What are the account limits on each plan?<\/h3>\n<p>Free: 1 brand (8 profiles). Starter: 5 brands (40 profiles). Advanced: 15\u201350 brands (120\u2013400 profiles). Enterprise: 50+ brands (custom).<\/p>\n<h3><a id=\"post-25835-_rh3lpa4buaa4\"><\/a>Are there any Metricool pricing discounts?<\/h3>\n<p>Annual billing saves 20%, and non-profits may qualify for discounts via support.<\/p>\n<h3><a id=\"post-25835-_2nrz93riyfum\"><\/a>What\u2019s the difference between Metricool plans?<\/h3>\n<p>Free: Basic tools, one brand. Starter: 5 brands, unlimited scheduling. Advanced: 15\u201350 brands, team features. Enterprise: 50+ brands, white-labeling.<\/p>\n<h3><a id=\"post-25835-_ln0m73er36eh\"><\/a>Is Metricool more affordable than other analytics tools?<\/h3>\n<p>Metricool\u2019s Starter ($18\/month) undercuts Hootsuite and matches Later, but SocialBu\u2019s flat pricing is more affordable for multi-account social media analytics pricing.<\/p>\n<h3><a id=\"post-25835-_snbrxyw1i6s1\"><\/a>How much does Metricool cost for agencies?<\/h3>\n<p>Advanced plans ($45\u2013$139\/month) suit small agencies; Enterprise (custom pricing) supports 50+ brands for larger operations.<\/p>\n<h3><a id=\"post-25835-_u36ms2i15vqn\"><\/a>Can you try Metricool premium features for free?<\/h3>\n<p>No free trial for premium tiers, but the unlimited free plan lets you test basic features risk-free.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to social media management tools, the market is full of choices, each with its own features, strengths, and pricing. Metricool pricing is a standout factor for businesses, marketers, and agencies seeking to schedule posts, track analytics, and manage campaigns efficiently. But is it really worth the investment in 2025? Many businesses end &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/socialbu.com\/blog\/metricool-pricing\"> <span class=\"screen-reader-text\">Metricool Pricing Plans: Free vs Premium Features<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":26,"featured_media":25836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[69,203],"tags":[1480,1478,1477,1479],"table_tags":[],"class_list":["post-25835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-monitoring","category-social-media-scheduling","tag-metricool-budget-considerations","tag-metricool-cost-analysis","tag-metricool-pricing","tag-metricool-vs-competitors-cost"],"yoast_head":"<!-- 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