{"id":25810,"date":"2025-09-30T16:27:58","date_gmt":"2025-09-30T11:27:58","guid":{"rendered":"https:\/\/socialbu.com\/blog\/?p=25810"},"modified":"2025-10-01T12:13:29","modified_gmt":"2025-10-01T07:13:29","slug":"social-media-data","status":"publish","type":"post","link":"https:\/\/socialbu.com\/blog\/social-media-data","title":{"rendered":"How to Collect and Use Social Media Data for Business Growth"},"content":{"rendered":"

Your customers are talking, are you listening?<\/p>\n

Every like, share, and comment holds powerful insights. Social media data helps businesses understand what people want, how they feel, and where trends are headed. With billions of users across the top social media platforms<\/a>, the opportunities are massive.<\/p>\n

From tracking social media usage by age to exploring social media statistics worldwide or even using machine learning for deeper analytics<\/a>, this data can shape smarter strategies and stronger connections.<\/p>\n

Want to know how to turn social scrolls into business wins? Keep reading.<\/p>\n

Quick Insight:<\/strong> 91% of 18\u201324-year-olds are active on social platforms like TikTok, Instagram, and Snapchat. That\u2019s a huge window to engage young users in real-time. (Source: GlobalFollowers, 2025 social media statistics)\u00a0<\/i><\/div>\n

Understanding Social Media Statistics Worldwide by Age and Platform<\/h2>\n

Age Range<\/p><\/div><\/div><\/td>

Top Platforms<\/p><\/div><\/div><\/td>

Quick Action<\/p><\/div><\/div><\/td><\/tr>

18–29<\/p><\/div><\/div><\/td>

YouTube (~93%), Instagram (~76%), Facebook (~68%), Snapchat (~65%)<\/p><\/div><\/div><\/td>

Prioritize short-form, visual content; strong engagement with video and Stories.<\/p><\/div><\/div><\/td><\/tr>

30–49<\/p><\/div><\/div><\/td>

Facebook, Instagram, LinkedIn, YouTube<\/p><\/div><\/div><\/td>

Focus on informative and shareable content; ideal for lead generation and brand loyalty.<\/p><\/div><\/div><\/td><\/tr>

50–64<\/p><\/div><\/div><\/td>

Facebook, YouTube<\/p><\/div><\/div><\/td>

Use evergreen content and video explainers; leverage Facebook Groups for community building.<\/p><\/div><\/div><\/td><\/tr>

65+<\/p><\/div><\/div><\/td>

Facebook, YouTube<\/p><\/div><\/div><\/td>

Simplify messaging; use video and trust-building posts for engagement. <\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n

To use social media effectively, businesses must first understand who\u2019s using which platforms and how.<\/p>\n

Social Media Usage by Age<\/h3>\n

Different age groups prefer different platforms:<\/p>\n