{"id":25499,"date":"2026-08-14T11:59:46","date_gmt":"2026-08-14T06:59:46","guid":{"rendered":"https:\/\/socialbu.com\/blog\/?p=25499"},"modified":"2026-08-15T03:56:34","modified_gmt":"2026-08-14T22:56:34","slug":"hootsuite-pricing-guide","status":"publish","type":"post","link":"https:\/\/socialbu.com\/blog\/hootsuite-pricing-guide","title":{"rendered":"Hootsuite Pricing Guide: Plans, Features & Hidden Costs Revealed"},"content":{"rendered":"

Bottom line:<\/strong> Hootsuite pricing starts at $99 per user\/month when billed annually. The price goes up to $399 per user\/month for Advanced, while Enterprise pricing is custom. There is also a 14-day free trial, and you do not need a credit card to start it.<\/p>\n

This Hootsuite pricing guide looks beyond the number on the pricing page. We\u2019ll break down the current Hootsuite plans, show what they can cost as your team grows, and help you decide if Hootsuite is worth the money in 2026.<\/p>\n

But there is one thing you should know before picking a Hootsuite plan: You are paying per user.<\/p>\n

So, if you have a team of five people, you are not looking at a $99 monthly bill. Your cost can be much higher.<\/p>\n

Hootsuite Pricing at a Glance<\/h2>\n

Here is the quick answer if you just want to see the numbers.<\/p>\n

Hootsuite plan <\/strong><\/p><\/div><\/div><\/td>

Starting price <\/strong><\/p><\/div><\/div><\/td>

Users<\/strong><\/p><\/div><\/div><\/td>

Social accounts<\/strong><\/p><\/div><\/div><\/td>

Best for<\/strong><\/p><\/div><\/div><\/td><\/tr>

Standard<\/p><\/div><\/div><\/td>

$99\/user\/month<\/p><\/div><\/div><\/td>

1+<\/p><\/div><\/div><\/td>

Up to 10<\/p><\/div><\/div><\/td>

Individuals and small teams<\/p><\/div><\/div><\/td><\/tr>

Professional<\/p><\/div><\/div><\/td>

$199\/user\/month<\/p><\/div><\/div><\/td>

1+<\/p><\/div><\/div><\/td>

Unlimited<\/p><\/div><\/div><\/td>

Growing teams <\/p><\/div><\/div><\/td><\/tr>

Advanced<\/p><\/div><\/div><\/td>

$399\/user\/month<\/p><\/div><\/div><\/td>

1+<\/p><\/div><\/div><\/td>

Unlimited<\/p><\/div><\/div><\/td>

Teams that need approvals and workflows<\/p><\/div><\/div><\/td><\/tr>

Enterprise<\/p><\/div><\/div><\/td>

Custom <\/p><\/div><\/div><\/td>

Custom <\/p><\/div><\/div><\/td>

Unlimited<\/p><\/div><\/div><\/td>

Large organizations<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n

Important<\/strong>: Always check the current Hootsuite pricing before renewing or changing plans.<\/p>\n

Hootsuite displays these prices based on annual billing, and applicable taxes are not included. Monthly billing is also available for Standard, Professional, and Advanced.<\/p>\n

So, the Hootsuite price can look very different depending on your plan and team size. For example, one person on Standard would pay: $99\/month<\/strong><\/p>\n

But five users on the same plan would cost:<\/p>\n

$99 \u00d7 5 = $495\/month<\/p>\n

And that is before taxes.<\/p>\n

This is why looking only at the starting price can give you the wrong idea about the real Hootsuite cost per month.<\/p>\n

Quick tip: <\/strong>If you’re researching Hootsuite pricing in 2026, don\u2019t rely on articles from 2024 or 2025. Check the current plan page before making your budget.<\/div>\n

The $99 Price Tag Is Only the Starting Point<\/h2>\n

Hootsuite Standard is the entry-level paid plan. It is made for people and small teams that want to manage their social media from one place. You can manage up to 10 social accounts, schedule unlimited posts, reply to messages from one inbox, create AI content<\/a>, and track your social performance<\/a>.<\/p>\n

That is a lot for one dashboard. But there is a catch.<\/p>\n

The $99 price is per user. So if you add another person, the cost goes up.<\/p>\n

What does that look like?<\/h3>\n

One user costs $99\/month, but five users bring the cost to $495\/month. With 10 users, you would pay $990\/month. This is why it\u2019s important to look at the full team cost, not just Hootsuite\u2019s starting price.<\/p>\n

That makes the Hootsuite subscription cost much easier to understand.<\/p>\n

\"link\"Next to Read:<\/strong> Free Hootsuite Plan is No More! Check SocialBu<\/a>.<\/span><\/div>\n

Why Did Hootsuite Change Its Pricing?<\/h2>\n

Hootsuite\u2019s pricing has not stayed the same over the years. Older pricing guides may show a Professional plan, Team plan, and Enterprise plan.<\/p>\n

The current setup is different:<\/strong> Hootsuite now lists Standard, Professional, Advanced, and Enterprise, with paid plans priced per user.<\/p>\n

So, what caused the change?<\/h3>\n

Hootsuite does not appear to have published one simple reason for the pricing changes. But the new plan structure makes one thing clear: the plans are built around different levels of work and team needs.<\/p>\n

\n
Hootsuite Pricing: Then vs Now<\/div>\n
\n

<\/p>\n

\n
Older structure<\/div>\n
Professional \u2192 Team \u2192 Enterprise<\/div>\n
Older pricing guides may still show these tiers.<\/div>\n<\/div>\n

<\/p>\n

\u2192<\/div>\n

<\/p>\n

\n
Current structure<\/div>\n
Standard \u2192 Professional \u2192 Advanced \u2192 Enterprise<\/div>\n
Current plans use a per-user pricing model.<\/div>\n<\/div>\n<\/div>\n
Bottom line:<\/strong> Always check the current Hootsuite pricing page before planning your budget.<\/div>\n<\/div>\n

Hootsuite Plans: What Do You Get for Your Money?<\/h2>\n

The main difference between Hootsuite plans is not just the number of social accounts you can manage. It is how much teamwork, automation<\/a>, reporting, and control you need.<\/p>\n

So, which Hootsuite plan makes sense for you? Let\u2019s make it simple.<\/p>\n

Standard: Good If You Just Want to Get Social Media Done<\/h3>\n
\n

Price: $99\/user\/month <\/strong>when billed annually<\/p>\n

Good fit:<\/strong> A small business or solo social media manager.<\/p>\n

Think twice if:<\/strong> You have more than 10 social accounts or need advanced team approvals.<\/p>\n<\/div>\n

Standard is Hootsuite\u2019s entry-level plan. You can manage up to 10 social accounts from one calendar. You also get unlimited scheduled posts, AI tools for creating posts and images, one social inbox, and basic brand and competitor monitoring.<\/p>\n

For example:<\/strong><\/p>\n

If you manage a brand\u2019s Facebook, Instagram, LinkedIn, TikTok, and X accounts, Standard may be enough.\u00a0 But there is one thing to watch.<\/p>\n

Standard only gives you 10 social accounts.<\/p>\n

If you manage more than that, you will need to move up to Professional.<\/p>\n

\"link\"Next to read:<\/strong> If you\u2019re weighing whether that per-seat cost is worth it, our best free social media scheduler<\/a> roundup shows what you get without paying per user.<\/span><\/div>\n

Professional: More Accounts, More Automation<\/h3>\n
\n

Price: $199\/user\/month <\/strong>when billed annually<\/p>\n

Good fit:<\/strong> A growing marketing team managing many social profiles.<\/p>\n

Think twice if:<\/strong> You mainly need simple scheduling and basic analytics.<\/p>\n<\/div>\n

Professional is for teams that have more social accounts and more work to handle. The big jump here is unlimited social accounts.<\/p>\n

You also get tools that can automate some of your daily work. Hootsuite includes automated inbox replies and workflows, social trend<\/a> forecasting for up to 90 days, and custom performance reports. This plan makes more sense if you manage many social profiles, work with several brands, or want to automate repeated tasks.<\/p>\n

But remember the price is per user.<\/p>\n

So two users would cost about $398\/month<\/strong> on Professional. Five users would cost about $995\/month.<\/strong><\/p>\n

That is where Hootsuite pricing can start to feel very different from the number you first see on the pricing page.<\/p>\n

\"link\"Next to Read:<\/strong> Later Pricing<\/a> Plans Explained: Free vs Paid Features<\/span><\/div>\n

Advanced: When Social Media Becomes a Team Sport<\/h3>\n
\n

Price: $399\/user\/month <\/strong>when billed annually<\/p>\n

Good fit:<\/strong> Larger teams with several people creating, reviewing, approving, and replying to social content.<\/p>\n

Think twice if:<\/strong> You are a small team that only needs a social media scheduler.<\/p>\n<\/div>\n

Advanced is where Hootsuite adds more tools for teams. You get everything in Professional, plus tools for content approvals, assigning messages to team members, team collaboration<\/a>, and customer care.<\/p>\n

Think about a simple agency workflow. A writer creates a post. A designer adds the image. A manager checks it. A client approves it. Then someone publishes it.<\/p>\n

Advanced is built to help manage this kind of process in one place. But if you are the only person handling your social media, you probably do not need to pay for all of this.<\/p>\n

The price difference is big:<\/p>\n