{"id":1923,"date":"2021-04-16T09:52:17","date_gmt":"2021-04-16T09:52:17","guid":{"rendered":"https:\/\/socialbu.com\/blog\/?p=1923"},"modified":"2023-07-20T18:18:25","modified_gmt":"2023-07-20T13:18:25","slug":"instagram-story-ideas-for-brands","status":"publish","type":"post","link":"https:\/\/socialbu.com\/blog\/instagram-story-ideas-for-brands","title":{"rendered":"25+ Creative Instagram Story Ideas for Brands to Engage Followers"},"content":{"rendered":"

Instagram stories are one of the best ways for brands to engage with their followers, increase brand awareness, and promote their new products. According to Instagram<\/a>, more than 500 million users view Instagram stories daily, so it\u2019s a big loss for any brand that doesn’t include it in its social media strategy.<\/p>\n

Now, it does not mean that you can put up anything in your stories. You have to be creative and make your stories as attractive as possible. This will ensure better engagement and ultimately better results.<\/p>\n

Here comes a frequently asked question, how can brands make creative Instagram stories to engage followers? Luckily, we are here to tell you exactly how you can do that.<\/p>\n

Here are some creative Instagram story ideas that will boost your engagement. So, without further ado, let\u2019s jump right in!<\/p>\n

<\/a>1. Answer Questions<\/h2>\n

Followers always want to know the brand as much as they can. So, ask questions about literally anything to your followers, and answer as many questions as you can on your Instagram stories. This way, you can convey the answers to as many people as possible to avoid repetitive questions.<\/p>\n

The easiest way to ask questions is to use the \u201cask me anything\u201d sticker. You can make it more attractive by adding any picture.<\/p>\n

\"\"<\/p>\n

Source: @womenshealthuk<\/a><\/p>\n

<\/a>2. Promote Blog Posts<\/h2>\n

Instagram stories are an excellent place for brands to promote their blog posts. Take a screenshot of your latest blog, put it on your story. Then add a swipe-up link, and you\u2019re good to go. The swipe-up feature will let your followers go straight to the blog post. This is a great way to increase your blog traffic, which will increase your brand recognition too.<\/p>\n

However, the swipe-up feature is only available to business accounts with more than 10,000 followers.<\/p>\n

It doesn\u2019t mean you can\u2019t promote your blog posts through it, simply post a screenshot of your blog post on your story. Then use one of the stickers that say \u201clink in bio\u201d. Put the link of your blog in your Instagram bio. This way is not as effective as the swipe-up feature, but it is still a good shot.<\/p>\n

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Source: @visitmammoth<\/a><\/p>\n

<\/a>3. Promote Products<\/h2>\n

One of the best ways to promote their products for brands is through Instagram stories. There are countless ways of doing that as well. If you are launching a product that you want to create buzz for, then Instagram stories should be one of your top picks. Post the product as an Instagram story, explain the features and qualities of your product, etc.<\/p>\n

However, make sure that whatever you are posting is of high quality and presents clearly what your product is about. This way, you can get feedback on your product, increase engagement, and at the same time generate more sales. Double win, isn’t it?<\/p>\n

Just like Skincare did here;<\/p>\n

\"\"<\/p>\n

Source: @skincare<\/a><\/p>\n

<\/a>4. Offer Deals and Discounts<\/h2>\n

Offering deals and discounts on your Instagram story is also a cool idea. People are always searching for discounts on Instagram, so they never miss a great deal. Share your discount announcement as an Instagram story with a swipe-up link.<\/p>\n

Just like Dollskill did here;<\/p>\n

\"\"<\/p>\n

Source: @dollskill<\/a><\/p>\n

<\/a>5. Make a Shoppable Story<\/h2>\n

Shoppable stories are a great way to generate more sales. Followers interested in purchasing your product can easily purchase it by using the swipe-up link or tag the place they can get it from.<\/p>\n

Just like Madewell did here;<\/p>\n

\"\"<\/p>\n

Source: @madewell<\/a><\/p>\n

<\/a>6. Story Takeover<\/h2>\n

Story takeover means that you let one of your employees, ambassador, or anyone who doesn’t usually have access to your account post anything for one day. This is a cool way to create some fun for your audience as well as your employees.<\/p>\n

\"\"<\/p>\n

Source: @benefitcosmetics<\/a><\/p>\n

<\/a>7. Go Live<\/h2>\n

Live videos are an effective way to engage with your audience directly. The audience can ask questions directly and you can answer them immediately. This is an excellent way to build trust with your audience. It is great for boosting your engagement too. Overall, this is one of the most fun ways to interact with your followers.<\/p>\n

Just like Chipotle did in the live session.<\/p>\n

\"\"<\/p>\n

Source: @chipotle<\/a><\/p>\n

<\/a>8. Share your IGTV<\/h2>\n

IGTV lets creators and brands post long videos just like YouTube. Instagram also lets you post a preview of your IGTV on your normal feed. To increase the viewership on your IGTV, you can also share it on your Instagram story. This way, you can remind your followers to watch your IGTV in case they missed it.<\/p>\n

<\/a>9. Conduct a Poll<\/h2>\n

Use Instagram\u2019s poll sticker to conduct a poll. Ask questions and give two options to choose from. Conducting polls is a high-engagement idea for your Instagram stories. You can do customer research by using this method as well.<\/p>\n

<\/a>10. Thought Leadership<\/h2>\n

If you have some useful tips and tricks, or valuable information to share, then use Instagram stories to share it with your audience. If your tips and tricks are actually genuine, then they will help you build your brand\u2019s trustworthiness<\/a> and recognition.<\/p>\n

<\/a>11. Show Off Your Workplace<\/h2>\n

A fun Instagram story idea is to show your work to your followers. This way, your followers will get the impression that you trust them enough to let them in completely. Overall, this is a fun and high-engagement idea.<\/p>\n

<\/a>12. Share DM\u2019s From Your Followers.<\/h2>\n

Another way to answer questions asked by your followers is to take a screenshot of their DM and post it on your story with your answer. Other than that, you can also post the DMs that are appreciating your work and your products.<\/p>\n

<\/a>13. Contests and Giveaways<\/h2>\n

If you really want to increase your followers and boost your engagement rapidly, then a giveaway can do it effectively.<\/p>\n

The giveaway can be one of your products or services. You can put terms and conditions to enter your giveaway. For example;<\/p>\n