{"id":21221,"date":"2025-03-18T16:59:26","date_gmt":"2025-03-18T11:59:26","guid":{"rendered":"https:\/\/socialbu.com\/blog\/?post_type=glossary&#038;p=21221"},"modified":"2025-03-20T21:14:41","modified_gmt":"2025-03-20T16:14:41","slug":"newsjacking-meaning","status":"publish","type":"glossary","link":"https:\/\/socialbu.com\/blog\/glossary\/newsjacking-meaning","title":{"rendered":"Newsjacking Meaning"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Newsjacking is a piggybacking technique that\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box;\">involves\u00a0<a href=\"https:\/\/socialbu.com\/blog\/digital-marketing-trends\" target=\"_blank\" rel=\"noopener\">hopping on trending news<\/a> and making it relevant to your brand. <\/span><\/span><\/p>\n<h2>What Does Newsjacking Mean?<\/h2>\n<p><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box;\">David Meerman Scott was the first to use this term in his book \u201cNewsjacking.\u201d It means dissecting the news and adding<\/span> your own opinion. It\u2019s a refined way to get yourself and your business noticed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopping on a <a href=\"https:\/\/socialbu.com\/blog\/social-media-trends\">trend<\/a> gives you enough room to use keywords and phrases that help in SEO and ultimately get your business more eyeballs.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Start Newsjacking?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The answer to what newsjacking is is simple, but it&#8217;s a little tricky to start. First, you need to identify the trending terms and hashtags.\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">You can use\u00a0<\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/socialbu.com\/app\/curate\" target=\"_blank\" rel=\"noopener\">SocialBu\u2019s Curate feature<\/a><span style=\"font-size: 16px;\"> to get relevant news based on those hashtags<\/span>. <\/span><span style=\"font-weight: 400;\">Then, pick the right story and newsjack it to place your brand into a large industry.\u00a0<\/span><\/p>\n<p><em>Recommended Reading:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/socialbu.com\/blog\/content-curation\">What is Content Curation?<\/a><\/li>\n<li><a href=\"https:\/\/socialbu.com\/blog\/social-media-content-creation\">A Quick Guide to Social Media Content Creation in 2025<\/a><\/li>\n<li><a href=\"https:\/\/socialbu.com\/blog\/ai-powered-tools\">7 Best AI-Powered Tools to Create Social Media Content<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Newsjacking is a piggybacking technique that\u00a0involves\u00a0hopping on trending news and making it relevant to your brand. What Does Newsjacking Mean? David Meerman Scott was the first to use this term in his book \u201cNewsjacking.\u201d It means dissecting the news and adding your own opinion. It\u2019s a refined way to get yourself and your business noticed.\u00a0 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/socialbu.com\/blog\/glossary\/newsjacking-meaning\"> <span class=\"screen-reader-text\">Newsjacking Meaning<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[482],"tags":[530],"class_list":["post-21221","glossary","type-glossary","status-publish","hentry","category-glossary","tag-n"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does Newsjacking Mean? | Social Media Terms Glossary<\/title>\n<meta name=\"description\" content=\"Stay ahead with newsjacking! 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