{"id":21016,"date":"2025-03-18T16:20:11","date_gmt":"2025-03-18T11:20:11","guid":{"rendered":"https:\/\/socialbu.com\/blog\/?post_type=glossary&#038;p=21016"},"modified":"2025-03-21T14:40:07","modified_gmt":"2025-03-21T09:40:07","slug":"influencer","status":"publish","type":"glossary","link":"https:\/\/socialbu.com\/blog\/glossary\/influencer","title":{"rendered":"Influencer"},"content":{"rendered":"<p>Social media has changed the way we discover trends, products, and opinions, and some individuals have built massive followings by sharing their lives and expertise. These people are known as influencers.<\/p>\n<h2>What Is an Influencer?<\/h2>\n<p><span style=\"font-weight: 400;\">An influencer is a person who can impact the opinions, behaviors, and purchasing decisions of others due to their expertise, popularity, or strong presence on digital platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone with a dedicated following can inspire action, whether an Instagram <a href=\"https:\/\/socialbu.com\/blog\/how-to-become-a-tiktok-influencer\" target=\"_blank\" rel=\"noopener\">social influencer<\/a> or a brand working with companies. It mixes credibility, engagement, and the ability to shape trends.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What Does an Influencer Do?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They create content, interact with followers, and often <a href=\"https:\/\/socialbu.com\/blog\/photography-brand-collaboration\" target=\"_blank\" rel=\"noopener\">collaborate with brands<\/a>. Whether focusing on niche topics or a SocialBu\u2019s influencer marketing professional, they drive conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It refers to individuals who use platforms like TikTok, YouTube, and Instagram to build communities and influence decisions. It means having a position to influence others\u2014being someone people trust for recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about numbers but <a href=\"https:\/\/socialbu.com\/blog\/what-is-social-media-engagement\" target=\"_blank\" rel=\"noopener\">engagement <\/a>\u2014you can connect, inspire, and influence. <\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">Influencers are more than just\u00a0<\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/socialbu.com\/blog\/content-planning-tools\" target=\"_blank\" rel=\"noopener\">content creators<\/a>\u2014they are digital leaders shaping industries and online culture!<\/span><\/p>\n<p><strong>Recommended Readings:\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/socialbu.com\/blog\/how-to-become-a-tiktok-influencer\" target=\"_blank\" rel=\"noopener\">How to Become a TikTok Influencer in 2025?<\/a><\/li>\n<li><a href=\"https:\/\/socialbu.com\/blog\/social-media-influencers\" target=\"_blank\" rel=\"noopener\">The Future of Social Media Influencers in the Age of AI<\/a><\/li>\n<li><a href=\"https:\/\/socialbu.com\/blog\/how-much-does-tiktok-pay\" target=\"_blank\" rel=\"noopener\">How Much Money the Top TikTok Influencers Make?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Social media has changed the way we discover trends, products, and opinions, and some individuals have built massive followings by sharing their lives and expertise. These people are known as influencers. What Is an Influencer? An influencer is a person who can impact the opinions, behaviors, and purchasing decisions of others due to their expertise, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/socialbu.com\/blog\/glossary\/influencer\"> <span class=\"screen-reader-text\">Influencer<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[482],"tags":[489],"class_list":["post-21016","glossary","type-glossary","status-publish","hentry","category-glossary","tag-i"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is an Influencer? | Social Media Terms Glossary<\/title>\n<meta name=\"description\" content=\"An influencer is someone who impacts opinions and trends through social media. Discover what makes an influencer and much more!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is an Influencer? | Social Media Terms Glossary\" \/>\n<meta property=\"og:description\" content=\"An influencer is someone who impacts opinions and trends through social media. Discover what makes an influencer and much more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialbu.com\/blog\/glossary\/influencer\" \/>\n<meta property=\"og:site_name\" content=\"SocialBu Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialbu\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T09:40:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2023\/09\/Blog-600-\u00d7-315-px-400-\u00d7-200-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@socialbuapp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialbu.com\/blog\/glossary\/influencer\",\"url\":\"https:\/\/socialbu.com\/blog\/glossary\/influencer\",\"name\":\"What Is an Influencer? | Social Media Terms Glossary\",\"isPartOf\":{\"@id\":\"https:\/\/socialbu.com\/blog\/#website\"},\"datePublished\":\"2025-03-18T11:20:11+00:00\",\"dateModified\":\"2025-03-21T09:40:07+00:00\",\"description\":\"An influencer is someone who impacts opinions and trends through social media. Discover what makes an influencer and much more!\",\"breadcrumb\":{\"@id\":\"https:\/\/socialbu.com\/blog\/glossary\/influencer#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialbu.com\/blog\/glossary\/influencer\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialbu.com\/blog\/glossary\/influencer#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/socialbu.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\/\/socialbu.com\/blog\/glossary\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Influencer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialbu.com\/blog\/#website\",\"url\":\"https:\/\/socialbu.com\/blog\/\",\"name\":\"SocialBu Blog\",\"description\":\"This is where we talk about things around us and beyond.\",\"publisher\":{\"@id\":\"https:\/\/socialbu.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialbu.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/socialbu.com\/blog\/#organization\",\"name\":\"SocialBu\",\"url\":\"https:\/\/socialbu.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialbu.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2021\/02\/SocialBu-logo.png\",\"contentUrl\":\"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2021\/02\/SocialBu-logo.png\",\"width\":800,\"height\":122,\"caption\":\"SocialBu\"},\"image\":{\"@id\":\"https:\/\/socialbu.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/socialbu\/\",\"https:\/\/x.com\/socialbuapp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is an Influencer? | Social Media Terms Glossary","description":"An influencer is someone who impacts opinions and trends through social media. Discover what makes an influencer and much more!","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"What Is an Influencer? | Social Media Terms Glossary","og_description":"An influencer is someone who impacts opinions and trends through social media. Discover what makes an influencer and much more!","og_url":"https:\/\/socialbu.com\/blog\/glossary\/influencer","og_site_name":"SocialBu Blog","article_publisher":"https:\/\/www.facebook.com\/socialbu\/","article_modified_time":"2025-03-21T09:40:07+00:00","og_image":[{"width":400,"height":200,"url":"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2023\/09\/Blog-600-\u00d7-315-px-400-\u00d7-200-px.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@socialbuapp","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/socialbu.com\/blog\/glossary\/influencer","url":"https:\/\/socialbu.com\/blog\/glossary\/influencer","name":"What Is an Influencer? | Social Media Terms Glossary","isPartOf":{"@id":"https:\/\/socialbu.com\/blog\/#website"},"datePublished":"2025-03-18T11:20:11+00:00","dateModified":"2025-03-21T09:40:07+00:00","description":"An influencer is someone who impacts opinions and trends through social media. Discover what makes an influencer and much more!","breadcrumb":{"@id":"https:\/\/socialbu.com\/blog\/glossary\/influencer#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialbu.com\/blog\/glossary\/influencer"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/socialbu.com\/blog\/glossary\/influencer#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/socialbu.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/socialbu.com\/blog\/glossary"},{"@type":"ListItem","position":3,"name":"Influencer"}]},{"@type":"WebSite","@id":"https:\/\/socialbu.com\/blog\/#website","url":"https:\/\/socialbu.com\/blog\/","name":"SocialBu Blog","description":"This is where we talk about things around us and beyond.","publisher":{"@id":"https:\/\/socialbu.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialbu.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/socialbu.com\/blog\/#organization","name":"SocialBu","url":"https:\/\/socialbu.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialbu.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2021\/02\/SocialBu-logo.png","contentUrl":"https:\/\/socialbu.com\/blog\/wp-content\/uploads\/2021\/02\/SocialBu-logo.png","width":800,"height":122,"caption":"SocialBu"},"image":{"@id":"https:\/\/socialbu.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socialbu\/","https:\/\/x.com\/socialbuapp"]}]}},"_links":{"self":[{"href":"https:\/\/socialbu.com\/blog\/wp-json\/wp\/v2\/glossary\/21016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialbu.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/socialbu.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/socialbu.com\/blog\/wp-json\/wp\/v2\/media?parent=21016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialbu.com\/blog\/wp-json\/wp\/v2\/categories?post=21016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialbu.com\/blog\/wp-json\/wp\/v2\/tags?post=21016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}