How to Schedule Google My Business Posts for free? The Ultimate Guide!

Schedule google my business posts

Looking for the best way to schedule google my business posts? Well then, you’ve made the right click because that is exactly what we will be discussing in this ultimate guide! So let’s begin!

In today’s digital era, creating a Google My Business (GMB) profile is essential for businesses of all niches. So, Google My Business listing is vital for businesses to boost their online visibility and enables you to reach a wider audience faster. It can be proven by research, according to which businesses enjoyed a 61% increase in their query calls.

Learn how to easily Optimize your Google My Business Listings, and reap the maximum benefits the platform has to offer.

But now, not only is creating a GMB profile important, but it is also a must to constantly post on it. And for consistent posting, you can utilize the help of scheduling. This way, your posts will be ready beforehand, and you can always easily update your audience. In addition, you will also be able to focus on other important business tasks as you can avoid the repetitious task of posting daily.

For easy scheduling, you can use an innovative social media scheduling tool like socialbu. An all-in-one tool that is beginner friendly yet offers advanced features. To know more about all this, keep on reading. And without any further ado, let’s dive right in to know all about how to easily schedule Google My Business posts and why is it essential!

What is Google My Business All About?

Google My Business (GMB) is a popular online service. It enables businesses to create and manage an awesome online presence for themselves and easily reach their target audience.

It is a sort of digital business card that helps Google users know all about your business.

And considering that there are 5.6 billion searches on Google each day, it is a marvelous way to promote your services/products. That is the reason why GMB is considered one of the best marketing tactics and should be a part of every business’s marketing strategy.

Why are Google My Business posts important?

Google My Business is one of the best platforms to increase your business’s online visibility. And for that, you need to post unique and relevant content on your GMB profile consistently. Through GMB posts, the audience will be able to get quick and clear answers to a lot of their queries about your business. And this helps in turning the leads into your customers.

So whenever you share content via GMB posts, you share relevant content about your business. And this is what immensely helps in converting leads. The reason is that through GMB posts, you are basically providing all the information that a potential client is looking for.

And wherever they get complete information on what they are looking for, the user usually clicks there. So the more you legitimize your business via GMB posts to Google, the higher your rankings will get, and this is the ultimate goal of businesses using GMB.

Here are a few google my business posts examples;

Image Source

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How does Google My Business work?

It is super simple to set up your Google My Business listing. Just one thing that you have to ensure before setting up your profile is to create a business Google account. If you already have one, you can simply log into it. Then find your listing.

Step 1: In a business account, there are high chances that there would already be an existing listing, even if you haven’t actually created one. If this is the case, then you’ll need to claim ownership of it.

To find out if a listing exists already, type the following combinations on Google: Your business address/phone number OR Business name + city.

Note: If you are not able to find your listing, skip directly to step 3.

Step 2: The second step is to head to the Google My Business page and fill out all the necessary information. You can also add a delivery area if you directly deliver your products/services to a specific area.

Step 3: Once all that is done, it’s time to verify your listing. Google offers different options in this regard:

  • Email
  • Phone
  • Instant verification. (Note: Instant Verification is not available for all kinds of businesses, Google does not specify which categories are allowed for instant verification.
  • And an actual physical postcard. This procedure can take up to two weeks.

Step 4: Once you get the verification code, all you need to do is simply enter the code into your account. Then click the verification link, and you’ll be all set!

Best Features of Google My Business

Now that you have understood why it’s a good idea to create a Google My Business profile let’s go over some of its primary features.

1. Category and Description

Starting off with the first and most important feature of GMB, the category, and description. It basically is the thing that helps Google understand what your business’s core is. This way, Google will show your business in recommendations whenever a user searches the keywords present in your GMB category or description.

Tip: You must make sure to read Google’s Guidelines before penning your description.

2. Google Local Pack & Knowledge Panel 

Google Local Pack is a SERP feature that lists three businesses whenever a user conducts a localized search. This is why you really should be part of that pack. 

The knowledge Panel is the information box that occurs on the top-right of search results – or the near top on mobile. So when someone searches for your business, they will be able to know about your products and services at a glance which is very beneficial for converting leads.

In the Knowledge panel, you can easily display all the important details and information of your business like your address, website, business hours, phone number, directions, etc. 

3. Attributes

Now this one is a technical feature. It encompasses bits of information about your business that Google gathers and displays. These can be in the form of phrases or statements. 

There are two kinds of attributes:

The first one is the “Factual attribute.”These attributes are indisputable pieces of information that no amount of reviews can change (e.g., “wheelchair accessible”). 

You can set these up yourself in “Settings.” Then these attributes will be decided according to your business category.

Then the second one is the Subjective attributes. These are the ones that describe what your business is known for. These ones are taken from Google Maps users.

Now let’s see how you can reap all the benefits of GMB by scheduling your posts;

Can You Schedule Google My Business posts and Why Should You?

​​The more information that is available on your Google my business profile, the better it is for your brand or business. This means the more frequently you post on GMB, the bigger audience you’ll be able to reach. Consistency means everything in the success of a business.

And this applies to GMB posts as well. Hence, you must ensure that you are consistent with your GMB posts. And the best way to do that is to schedule Google My Business posts. You can easily schedule your GMB posts with the help of a smart scheduling tool like SocialBu. It is an all-in-one social media management and scheduling tool that many users globally love. It is easy to use and budget-friendly as well.

By scheduling your posts on GMB, you’ll be able to save a lot of your time. Hence, you can give more time to other business tasks as well. And get rid of the repetitious task of posting every day. In addition, consistent posts will help in enhancing your online visibility. And this is what every business targets via GMB.

Furthermore, you can also add a CTA (Call-to-action) in your post. It has been proven an amazing way of converting customers. Because according to Everything You Need to Know About the Psychology of the Call to Action by Neil Patel, the human brain expects a call to action button while reading a post.

How to Schedule Google My Business Posts? The ultimate Step-by-step guide

The best way to schedule a google my business post is to utilize the help of an innovative scheduling tool. A great example of that would be SocialBu. It is an advanced, easy-to-use, and affordable scheduling tool. The features offered by SocialBu lets you easily schedule your GMB posts in just A few simple steps.

Why Use SocialBu as your Google My Business Post Scheduler?

By now, you must have understood just how important it is to schedule Google My Business posts. And to make your scheduling hassle-free and quick, you have to ensure that you pick the right tool. And it’s always best to go for a leading, trusted tool. And keeping that in mind, SocialBu fits the criteria perfectly. SocialBu does not only offer exceptionally useful features for social media scheduling and management, but it also is super budget-friendly. Plus, it is very easy to schedule posts with it. Here are a few simple steps that you need to follow to schedule Google My Business posts with SocialBu;

Step 1: Log in to your SocialBu account: Head over to SocialBu and log in to your account with the required credentials. Now, proceed to the right sidebar, and click on social media accounts.

Step 2: Connect your Google My Business locations to SocialBu: After logging in, pick the GMB account for which you want to publish the posts and connect it with SocialBu.

Step 3: Select your Google My Business account, followed by the location you wish to manage, then click Save Settings.

Step 4: Schedule your first Google My Business Post using SocialBu with the easy drag and drop scheduler. Add the text, images, and links you want in your GMB post. Also, its best to proofread your post too.

Step 5: Now, select the date and time you want to post at. Then press Save and schedule, and you’re All set!

Furthermore, many tools are available out there presenting the feature of scheduling GMB posts. However, the role of a social media scheduling tool does not end here. Besides the features discussed in the above paragraphs, SocialBu has much more to offer. Some of them include the following;

Social Media Monitoring

The social media monitoring feature lets you track all important social conversations. Furthermore, it monitors keywords, accounts, and hashtags relevant to your business. This feature is fantastic for saving time and boosting your efficiency. As you know, finding relevant keywords and hashtags is very time-consuming. But, with SocialBu, you can manage it easily as this tool helps you in monitoring the trends, relevant hashtags, brand mentions, etc., in a hassle-free way.

AI Content generator

SocialBu’s latest introduced feature, the AI content generator, is an amazing tool to generate unique written content for your social media easily and quickly.

Social Inbox

SocialBu offers an efficient unified inbox that is time-saving and easy to use. It connects all of your social media inboxes into a unified dashboard. It is a beneficial and hassle-free feature as it lets you see and engage with all your social conversations from one place.

Post recycling

Another outstanding feature of SocialBu is that you can not only schedule your social media posts, but you can also recycle them. This feature is super convenient when you don’t have anything new and exciting to publish.


Q. Does Google My Business posts expire?

Yes, the Google My Business posts usually expire/disappear after seven days of posting if you have not set any start and end timings.

Q. How often should I post to Google My Business?

The most important thing to boost your business’s online visibility is to utilize the Google My Business platform. And to fully utilize its benefits, you need to post as much as possible. Consistency is the key to success for businesses. And the same applies to consistency with posting on your GMB profile. So, you should post as consistently as possible; ideally, one post daily. And after some time, you can post once a week at least for your GMB profile to grow rapidly. And if you schedule Google My Business posts, this task can become a lot more effortless.

Q. What is the best time to post on Google My Business?

Posting on GMB as much as possible is important; however, knowing when to post is equally as important. The best times to post are from 9 AM to 11 AM. So try to schedule your posts around this timeframe to get the best results in the initial time of posting any new post.

Pro Tip:  To easily schedule your GMB posts at the best times to post, you can use the easy drag and drop scheduling of SocialBu. Furthermore, you can also bulk schedule Google My Business posts. This way, you can create a content plan. And then not worry about posting it each day. It is the best way to ensure consistency.

Q. What is the ideal Google My Business post image size?

The ideal Google My Business post size is 480×270 (minimum resolution). You should also try to maintain the ideal aspect ratio of 4:3. If you don’t keep the ratio or sizing of your images, Google will revise it while posting. Then your images won’t show up properly.

Q. Why is my Google My Business post rejected?

One main reason GMB posts get rejected is the missing phone number or URL in the post’s text. However, if you have made sure that these things are not missing in your posts, then other reasons might include the following;

  • Spam posts
  • False claims in your posts
  • False representation
  • Hate speech
  • Off-topic posts (according to your business’s niche)
  • Duplicate posts/content

So make sure that your GMB posts follow all Google’s guidelines. They should also be of the above-mentioned ideal sizing. Plus, the content should be verified, original, relevant and unique. This way, your posts will get approved easily.

Final Verdict

By scheduling your Google My Business posts, you can reach out to your target audience easily. Plus, your business will get an enhanced online presence. And that plays a key role in the success of businesses in today’s digital era. Now to further make your scheduling process easier, you can utilize the help of innovative and user-friendly tools like SocialBu. This way, you can easily schedule your posts and get the desired results from them too.

So, if you want to schedule google my business posts easily and in a hassle-free way while also keeping your budget in mind, then contact SocialBu today! Or head over to our website to get the most affordable pricing plans!

So, what are you waiting for? Make scheduling and management of social media an effortless task with SocialBu today! Follow us on social media to get updates of all the new and exciting upcoming features.

Instagram: @socialbuapp

Facebook: @socialbu

Twitter: @socialbuapp

LinkedIn: @SocialBu


Eisha Mirza
Eisha Mirza
Pursuing my love for content creation and spreading magic with words is what I enjoy. I am a strong believer of "It isn't what you write, it's the way you write it." ~Jack Kerouac

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